PS Campaign Review

Influencer Marketing Case Study: Plaza Singapura Instameet April #psinstameet

Plaza Singapura invited 10 influencers to come for a #PSInstameet Session with food tasting/shopping at their shopping malls.

Here’s a preview of some of the new items:

Goals

• Primary Objective – build and drive brand awareness by partnering with aspirational Instagrammer in order to reach the target audiences
• Secondary Objective(s) – leverage micro-influencers’ creativity and audience base to elicit engagement, ultimately increase footfall to the shopping mall

Approach

• Partnered with several top instagrammers to ensure top of mind awareness of the shopping mall

Offer

• More Campaign Information at: http://app.starngage.com/campaign/view/ps-instameet

Results

• Engaged 10 Influencers who have rolled out 16 posts within a day with high levels of audience engagement including 100+ comments and 3000+ likes on Instagram
• Invaluable consumer feedback from distinct, target consumer audiences
• Elevated brand awareness and messaging
• Combined social reach of 48,000+ on Instagram