How to Market Your Service on Instagram

How to market your service on Instagram successfully

Instagram is the greatest invention since sliced bread for visual marketers. With its fuss-free mobile native interface, it is easy to share images of one’s branded products or retail outlets.

But what if you are in the service business? Can you still use Instagram to market your brand?

The answer is a resounding “Yes!” Here’s how.

Share Your Back Stories

As architects of branded experiences, service businesses often have a rich and compelling back story. Use the power of images and videos on Instagram to share little vignettes of your brand.

Examples of visual brand storytelling through Instagram include the following:

  • Short video clips of your founder sharing insights on what drives the business
  • Images of company offices, training sessions, vans, trucks or physical outlets (eg restaurants and hotels)
  • Equipment and machines used for service delivery
  • Physical layout, backdrops, décor and designs.
  • Images with one-liners like the company’s service vision, mission, and guarantees

Shine the Spotlight on Staff

In a service business, the frontline is the bottomline. As the providers of the service, your staff plays a vital role in showcasing your brand values. They are also your de facto brand ambassadors.

Here, it may be useful to snap and share images of the following:

  • Employees serving customers either at your outlets or at on location
  • Feature employees of the month in a fun and unconventional way. Reveal the human side of your team members and include a quirky fact about them.
  • Showcase different aspects of your staff in action. For example, if you are a carpet cleaning company, you could demonstrate how your field personnel shampoo carpets, how they prepare the cleaning solutions to kill germs, as well as the state-of-the-art machines they use.
  • Share photos and videos of staff during their training sessions, and follow them through the entire period from the time they first join the company until they “graduate” as a fully qualified service personnel.

Up Close and Personal with Customers

The next thing you want to do is to get your customers to smile and say cheese. In the service line, nothing beats the happy and delighted endorsements of a happy customer.

Using the power of visual marketing and captions, you can do the following:

  • Feature a different customer each fortnight. Encourage them to share their experiences dealing with your company and take a nice flattering photo.
  • Develop mini case studies with a powerful visual and share them on Instagram. If you are a courier company, you can share how you managed to deliver an important parcel in record time and put a smile on your customer’s face.
  • Offer a promotion and discount in exchange for visual stories (images and short 15 second videos) from your customers on how they have enjoyed their experiences.
  • If your service business has an outlet (eg a restaurant or hotel), find opportunities to take candid photos of your customers during a happy moment. Ensure that you get their permission before you share these images.

Solve Their Problems Visually

While Instagram limits the amount of text you can squeeze into each image, it is still a great social platform to provide hints, tips and solutions to your customer’s problems.

Here are some ways to do so:

  • Offer a tip of the week with a relevant visual and a captioned image. For example, if you are a cooking school, you could have an image of a delicious dish and include a few short bullet points on how to cook that dish to perfection.
  • Develop simple infographics that show a step-by-step process of solving your customer’s problems.
  • Provide a Q&A service and showcase a customer question (on the image) with your accompanying answer in the text caption. Invite your customers to email you or submit their questions in the comments section or through the link on your bio with a relevant hashtag.

As you can see from the points above, there are lots of ways for service businesses to market their brands visually via Instagram.

What other ways can service businesses promote themselves through Instagram? I’d love to hear your ideas.



Explore our pool of Instagram influencers, analyse their profiles, and partner with the right Instagram influencers. Energise your sales and marketing efforts with the power of Instagram Marketing!
Engage Influencers


Are you active on Instagram with over 1,000 followers? Get found by Top Brands, partner with them in exciting campaigns, promote your instagram profile and get paid doing what you enjoy!
Sign Me Up

Mulai Buat Konten dan Dapatkan Hadiah

Setelah menyelesaikan kerja sama dan membagikannya dengan pengikut Anda, Anda akan dibayar melalui PayPal atau Cek - mudah, kan?

Brand Menggunakan StarNgage untuk Menemukan Micro-Influencer di Instagram

Berkonsultasilah untuk membahas bagaimana kami dapat membantu Kampanye Influencer Marketing Anda selanjutnya.


เมื่อเนื้อหาของคุณผ่านการอนุมัติและแชร์ไปยังผู้ติดตามของคุณ คุณจะได้รับเงินผ่าน PayPal หรือเช็ค - ง่ายๆ แบบนั้นเลย!

หลายแบรนด์ต่างเลือกใช้StarNgage เพื่อค้นหา อินสตาแกรม ไมโคร-อินฟูลเอนเซอร์

ติดต่อขอคำปรึกษาเพื่อให้เราได้ช่วยแนะนำแคมเปญ ส่งเสริมการตลาดออนไลน์ของคุณผ่านกลุ่มคนที่มีอิทธิพล

Start Creating Great Content and Get Rewarded

Once you complete your endorsement and share it with your followers, you get paid via PayPal or Check - it’s that simple!

Brands use StarNgage to Find Instagram Micro-Influencers

Request a consultation to discuss how we can help your next Influencer Marketing Campaign.

Give your Opinions