Instagram Reels in Marketing: A Complete Guide

Marketers are constantly on the lookout for new advertising tools to improve audience engagement. These could be dedicated marketing tools or features of social media applications, one of which is Instagram Reels—which allows a new form of interaction between brands and their target audiences. This tool is often used for advertising and is an integral part of any marketing strategy.

What is Instagram Reels?

Instagram has revolutionized social media since it was established. One of its latest features, Instagram Reels, offers exceptional opportunities for marketers via the ability to create and upload short clips.

How can you create an effective Instagram Reels strategy?

Every marketing strategy consists of core and secondary elements. The foundation of an Instagram Reels marketing strategy is simply to use it, while paid ads and influencers further boost your efforts.

Consider exploring existing strategies to create your ideal marketing plan. Various companies use Instagram Reels alongside other marketing tools, like paid promotions on Google Ads, SEO, advertisements through traditional media, and more. Here, we will outline some of these strategies.

Advertising in Instagram Reels

Instagram Reels provides a great opportunity to introduce your brand to your target audience and strengthen brand awareness in the market.

Users come across many short video ads as they scroll through their feeds. As these ads are integrated smoothly into the user experience, most people do not perceive them as distractions. As such, posting videos on Instagram Reels is similar to native advertising and is a great way to reach out to your target audience.

Paid ads

Marketers often use paid ads, such as Google Ads, as part of their marketing strategy. When users initiate a Google search, promoted links will appear at the top of their search results. Bidding for specific keywords can thus allow users to easily locate certain brands.

Influencer marketing

Influencer marketing is when a prominent individual, such as a celebrity or an expert in the field, promotes products or services via different means, for example, stories, IGTV or photo posts (read more here about photo retouching).

As more audiences trust influencers, large and small brands have begun to promote their products through them. Users also value the fact that most influencers only advertise things that they are personally interested in.

Guest posting

Another way to increase brand awareness is through collaborating with other brands. You can start by selecting a guest post platform to submit an article about your company. Posting articles on several platforms can attract more potential customers to your website.

Best practises for advertising in Instagram Reels

Brands often upload 15-second videos that align with their marketing goals on Instagram Reels. Some common video types include:

How-to videos

Such videos help both new and current users learn more about your products and services, how to use them, and how they can improve the lives of users.

Product-in-use videos

These videos focus on the practical side of a product or service. While how-to videos introduce a general overview of the product or service and their purposes, product-in-use videos demonstrate real-life utilisation.

User-generated content

User-generated content features the real experiences of your existing customers. Resharing content posted by your customers will increase the reliability and trustworthiness of your brand.


Within the range of marketing tools, Instagram Reels is the one that is widely used by many companies. Companies use Instagram Reels to get closer to their target audiences by sharing short, informative and entertaining videos. Moreover, Instagram Reels is a powerful option to be used in influencer marketing as it brings together famous people and modern technologies for sharing user-friendly videos. So it’s time to start using all the new features today.

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