Top Instagram Influencers and Instagram Users in 2024
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Discover Top Ranked Influencers by Type and Category of Influence. We've profiled top influencers by number of followers and category so you can see how they're ranked. You can filter the ranking by selecting the country and category you're looking for. The ranking data will be updated every month.

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Top Instagram Influencers

Top Instagram Influencers Ranking Find out the most influential Instagram accounts with details on their number of followers. We’re currently tracking a total of 184,557 influencers with between 1,000 and 10m followers.

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# @Username Country/Region Topics Followers Engagement Rate
1 Kylie
@kyliejenner
United States
Beauty and Self Care Product Showcase Modeling Public Figure 400.2M 0.77%
2 Khloé Kardashian
@khloekardashian
United States
Fashion and Accessories Modeling Public Figure 310.1M 0.24%
3 Kendall
@kendalljenner 		Food Fashion and Accessories Modeling Fashion Model 294.5M 0.95%
4 Jennifer Lopez
@jlo
United States
Art Food and Drink Entertainment and Music Celebrity Modeling Music Singer Artist Creators & Celebrities 253.3M 0.12%
5 Kourtney Kardashian Barker
@kourtneykardash
United States
Entertainment and Music Business and Finance Modeling Actors 224M 0.53%
6 Gigi Hadid
@gigihadid
United States
Fashion and Accessories Business and Finance Modeling TV Host Entrepreneur 78.4M 1.97%
7 URVASHI RAUTELA
@urvashirautela
France
Art Beauty Acting and Drama Beauty and Self Care Entertainment and Music Music Celebrity Actors Modeling Artist 71.3M 0.28%
8 camila
@camila_cabello
United States
Entertainment and Music Celebrity Singer Music Modeling 66M 0.95%
9 Bella 🦋
@bellahadid
United States
Technology Modeling Scientist 60.8M 1.86%
10 Georgina Rodríguez
@georginagio
Spain
Books Lifestyle Modeling 58.6M 5.34%
11 Kriti
@kritisanon 		Art Modeling Artist 55.5M 0.87%
12 Sunny Leone
@sunnyleone
India
Beauty and Self Care Modeling Actors Actor 55.3M 0.27%
13 Hailey Rhode Baldwin Bieber
@haileybieber
United States
Fashion and Accessories Celebrity Modeling 51.1M 3.50%
14 Daddy Yankee
@daddyyankee
Puerto Rico
Music Modeling Singer 48.6M 1.03%
15 Ranveer Singh
@ranveersingh
India
Entertainment and Music Actors Modeling Film Actor 46.8M 1.41%
16 Virginia Fonseca Costa
@virginia 		Beauty and Self Care Romance and Wedding Modeling Humor Celebrities Film, Music & Books Animals & Pets Artist 46.1M 4.27%
17
@badbunnypr 		Marketing and Advertising Actors Modeling Lifestyle 45.7M 9.27%
18 Natasha Wilona
@natashawilona12
Indonesia
Fashion and Accessories Celebrity Modeling Cars & Motorcycles Film, Music & Books Celebrities 43.3M 0.35%
19 Maria River Red
@britneyspears 		Arts and Crafts Food Singer Music Modeling Musician/Band 42.7M 0.47%
20 chrissy teigen
@chrissyteigen
United States
Food Modeling TV Host Personal Blog Creators & Celebrities 42.6M 0.31%
21 Cara Delevingne
@caradelevingne
United Kingdom
Fashion and Accessories Modeling Actor 42.1M 0.55%
22 KIM LOAIZA 🖤
@kimberly.loaiza 		Entertainment and Music Actors Modeling Film, Music & Books Cars & Motorcycles Celebrities Humor Public Figure Creators & Celebrities 38.4M 1.92%
23 Antonela Roccuzzo
@antonelaroccuzzo
Argentina
Family Modeling 38.2M 7.06%
24 Rohit Sharma
@rohitsharma45
India
Sports Modeling Gym Actors Athlete 37.9M 8.91%
25 Olivia Rodrigo
@oliviarodrigo
United States
Entertainment and Music Modeling Music Musician 37.2M 7.24%
26 Shay Mitchell
@shaymitchell
United States
Celebrity Modeling Actor Creators & Celebrities 36.3M 0.30%
27 Sonam Kapoor Ahuja
@sonamkapoor
India
Fashion and Accessories Modeling Lifestyle 35.3M 0.49%
28 Aurelie Hermansyah Atta
@aurelie.hermansyah
Indonesia
Beauty and Self Care Product Modeling 34.1M 0.59%
29 Sabrina Carpenter
@sabrinacarpenter 		Entertainment and Music Music Modeling Artist Creators & Celebrities 33.7M 4.48%
30 Victoria Beckham
@victoriabeckham
United Kingdom
Fashion and Accessories Beauty and Self Care Product Showcase Modeling Musician/Band Creators & Celebrities 32.7M 0.07%
31 Viih Tube
@viihtube
Brazil
Family Beauty and Self Care Entertainment and Music Modeling Lifestyle Celebrities Humor Game Cars & Motorcycles 32.7M 2.15%
32 이지금 IU
@dlwlrma
Korea
Entertainment and Music Celebrity Modeling 32.6M 5.96%
33 Samantha
@samantharuthprabhuoffl 		Fitness and Health Celebrity Modeling Lifestyle Actor 32.5M 2.82%
34 FAISAL SHAIKH
@mr_faisu_07
India
Entertainment and Music Celebrity Modeling 32.4M 1.21%
35 AGNEZ MO
@agnezmo
United States
Entertainment and Music Music Modeling Singer Entertainment 32.1M 0.15%
36 Hugh Jackman
@thehughjackman
Australia
Entertainment and Music Actors TV Host Modeling 31.9M 1.27%
37 Sofia Vergara
@sofiavergara
Colombia
Entertainment and Music Actors Modeling Celebrities 30.9M 0.71%
38 Giovanna Ewbank
@gioewbank
Brazil
Family Entertainment and Music Celebrity Modeling Actors 29.4M 0.20%
39 TWICE
@twicetagram
Korea
Art Music Band Modeling Artist Creators & Celebrities 28.8M 1.42%
40 Lily Collins
@lilyjcollins
United States
Modeling Fashion Design 28.4M 1.49%
41 Sonakshi Sinha
@aslisona
India
Beauty and Self Care Fashion and Accessories Modeling 28M 0.53%
42 Alicia Keys
@aliciakeys
United States
Entertainment and Music Beauty and Self Care Celebrity Modeling Music Bands Musicians Creators & Celebrities 27.6M 0.24%
43 Hardik Himanshu Pandya
@hardikpandya93
India
Sports Modeling Athlete 27.5M 2.41%
44 Hilary Duff
@hilaryduff
United States
Entertainment and Music Modeling Singer Actors Artist 26.9M 0.50%
45 Suresh Raina
@sureshraina3
India
Sports Cricket Modeling 26.8M 0.93%
46 Hannah Stocking
@hannahstocking
United States
Entertainment and Music Funny Parenting Modeling Celebrities Health & Fitness 26.4M 1.09%
47 Sadie Sink
@sadiesink_
United States
Entertainment and Music Lifestyle Modeling 26.2M 10.51%
48 King Bach
@kingbach
United States
Entertainment and Music Music Producers Modeling 25.8M 0.46%
49 Sidharth Malhotra
@sidmalhotra
India
Entertainment and Music Actors Modeling Actor 25.8M 3.07%
50 Jessica Mila Agnesia
@jscmila
Indonesia
Beauty and Self Care Entertainment and Music Celebrity Modeling 25.7M 1.02%
51 Nicole Bahls
@nicolebahls
Brazil
Fashion and Accessories Modeling Celebrities Humor Film, Music & Books 25.6M 0.30%
52 박서준
@bn_sj2013 		Modeling Actors 24.9M 12.31%
53 Sommer Ray
@sommerray
United States
Fitness and Health Beauty and Self Care Business and Finance Modeling Health & Fitness Humor 24.8M 0.39%
54 Victoria Justice
@victoriajustice
United States
Entertainment and Music Celebrity Actors Modeling Music 24.5M 0.57%
55 Ananya 💛💫
@ananyapanday 		Funny Actors Modeling Singer Private Investigator 24.5M 1.06%
56 Doja Cat
@dojacat
United States
Entertainment and Music Music Modeling Entertainment Bands Musicians Musician/Band Creators & Celebrities 24.4M 4.28%
57 Susane Damouni
@susana.dxoxo
United States
Beauty and Self Care Fashion and Accessories Life and Society Bikini Modeling 24.4M 5.30%
58 Pooja Hegde
@hegdepooja
India
Acting and Drama Modeling Public Figure 24.4M 2.74%
59 Siew Pui Yi 🤍
@ms_puiyi
Japan
Art Entertainment and Music Celebrity Modeling Music Film, Music & Books 24.3M 0.83%
60 Taylor Hill
@taylor_hill
United States
Modeling Fashion Art Fashion Model 24.2M 0.26%
61 Sandra Dewi
@sandradewi88
Indonesia
Family Celebrity Modeling Cars & Motorcycles 24.2M 0.03%
62 alexandra daddario
@alexandradaddario
United States
Acting and Drama Celebrity Modeling Actors Actor Creators & Celebrities 24M 1.19%
63 irina shayk
@irinashayk
Russian Federation
Fashion and Accessories Modeling Public Figure 23.4M 1.31%
64 Rakul Singh
@rakulpreet 		Modeling Actors Film Actor 23.4M 1.05%
65 Bunga Citra Lestari
@bclsinclair
Indonesia
Education Upskilling Music Modeling Singer 23.3M 0.58%
66 Russell Westbrook
@russwest44
United States
Modeling Fashion 23M 1.02%
67 Amanda 𝕮𝖊𝖗𝖓𝖞
@amandacerny
Entertainment and Music Celebrity Actors Modeling Celebrities 22.8M 0.94%
68 Ruby Rose
@rubyrose
Australia
Celebrity Modeling 22.7M 0.42%
69 Kajal A Kitchlu
@kajalaggarwalofficial 		Acting and Drama Modeling Actors Artist 22.4M 3.00%
70 JADE
@jadepicon 		Fashion and Accessories Modeling Celebrities Humor Cars & Motorcycles 22M 1.01%
71 Rafa Kalimann
@rafakalimann
Brazil
Life and Society Modeling 21.9M 0.20%
72 A S H L E Y G R A H A M
@ashleygraham
United States
Fashion and Accessories Family Modeling Celebrities Public Figure 21.6M 0.18%
73 Gisele Bündchen
@gisele
Brazil
Fashion Modeling 21.5M 2.21%
74 Úrsula Corberó 🧸
@ursulolita
Spain
Entertainment and Music Celebrity Modeling Actors 21.4M 3.15%
75 𝑨𝒋𝒆𝒚 𝑵𝒂𝒈𝒂𝒓
@carryminati
India
Entertainment and Music Video Blogger Actors Modeling 21.1M 3.92%
76 Ivan Martinez Perez
@ivanmartinez
United States
Entertainment and Music Actors Modeling 21.1M 1.62%
77 Emma Roberts
@emmaroberts
United States
Art Lifestyle Modeling Artist 20.7M 0.74%
78 TURKI ALALSHIKH تركي آل الشيخ
@turkialalshik
Saudi Arabia
Celebrity Gym Modeling 20.6M 3.50%
79 Barbara Palvin
@realbarbarapalvin
United States
Fashion and Accessories Modeling 20.5M 2.25%
80 Taapsee Pannu
@taapsee
India
Acting and Drama Modeling Actors Artist Creators & Celebrities 20.5M 0.47%
81 𝗖𝗮𝗻𝗱𝗶𝗰𝗲
@candiceswanepoel
United States
Modeling Fashion Moms 20.3M 0.98%
82 Hannah El-Zahed
@hannahelzahed
Egypt
Entertainment and Music Modeling 20.2M 1.26%
83 Rosie HW
@rosiehw
United Kingdom
Beauty and Self Care Fashion and Accessories Modeling Entrepreneur 19.8M 1.25%
84 SOMI
@somsomi0309
Korea
Modeling Styling Singer Artist 19.8M 1.91%
85 Juliana Salimeni 💖
@jujusalimeni
Brazil
Fitness and Health Entertainment and Music Modeling 19.4M 0.10%
86 Luisa Fernanda W
@luisafernandaw
Colombia
Beauty and Self Care Entertainment and Music Family Business and Finance Actors Modeling 19.3M 0.30%
87 Madonna
@madonna
United States
Modeling Music Writers 19.2M 1.11%
88 Daniella Chavez
@daniellachavezofficial
Chile
Fashion and Accessories Modeling 19.2M 0.74%
89 Hoyeon
@hoooooyeony 		Animation and Cosplay Entertainment and Music Modeling Lifestyle Actor 19M 1.97%
90 Hina Khan
@realhinakhan
India
Entertainment and Music Beauty and Self Care Fashion and Accessories Celebrity Modeling Actors 19M 0.76%
91 Emilio
@emiliovmartinez 		Art Modeling Singer Film, Music & Books 18.7M 0.70%
92 Joey King
@joeyking
United States
Entertainment and Music Modeling Music Actors 18.6M 0.99%
93 Iis Dahlia
@isdadahlia
Indonesia
Pets Modeling Singer 18.6M -
94 Liza Soberano
@lizasoberano
Philippines
Entertainment and Music Celebrity Modeling Actors 18.2M 0.93%
95 Sasha Pieterse Sheaffer
@sashapieterse
United States
Food Modeling Actors 18.2M 0.30%
96 davikah
@davikah 		Animals Pets Celebrity Modeling Actors Artist 18.1M 0.65%
97 Rossa
@itsrossa910 		Entertainment and Music Music Modeling Film, Music & Books Cars & Motorcycles Celebrities 18M 0.07%
98 Alexis Ren
@alexisren
United States
Fashion and Accessories Health and Medical Services Modeling Public Figure Creators & Celebrities 17.9M 0.61%
99 Tainá Costa
@taina
Brazil
Entertainment and Music Marketing and Advertising Modeling 17.6M 0.07%
100 Shikhar Dhawan
@shikhardofficial
India
Sports Modeling Lifestyle 17.6M 3.92%
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FAQ: Top Instagram Influencers
Who is the most popular Instagram influencer?
If you're curious about the leading Instagram influencers, particularly the most followed accounts, our Influencer Discovery tool offers a free solution.
As of today, the most popular influencer is @kyliejenner with 400.2M subscribers.
The second most popular influencer on Instagram is @khloekardashian. The @khloekardashian profile has 310.1M subscribers. Among other top-ranked Instagram profiles is @kendalljenner. @kendalljenner has 253.3M followers.
How to find top influencers on Instagram?
There are two methods for identifying top Instagram influencers. The first involves manual searching on the Instagram app or website, which can be time-consuming. The second, more efficient approach is to explore our Influencer Discovery tool. This tool allows you to sift through a vast content creator database, evaluating engagement rates, target audience demographics, and more to select the most suitable influencer for your needs. With this tool, you can filter influencers by location, size, age, and gender to pinpoint the perfect candidate.
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