Top Instagram Influencers and Instagram Users in 2024
Find out who are the top Instagram influencers. Download the list of the most popular Instagram accounts.

Discovery

Discover Top Ranked Influencers by Type and Category of Influence. We've profiled top influencers by number of followers and category so you can see how they're ranked. You can filter the ranking by selecting the country and category you're looking for. The ranking data will be updated every month.

Top Instagram Influencers

Top Instagram Influencers Ranking Find out the most influential Instagram accounts with details on their number of followers. We’re currently tracking a total of 361,602 influencers with between 1,000 and 10m followers.

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# @Username Country/Region Topics Followers Engagement Rate
1 Bruna Marquezine
@brunamarquezine
Art Beauty and Self Care Fashion and Accessories Arts and Crafts Home and Garden 45.2M 0.04%
2 Maria River Red
@britneyspears
Arts and Crafts Food Singer Music Modeling Musician/Band 42.7M 0.47%
3 Zach King
@zachking
Entertainment and Music Arts and Crafts Animation and Cosplay Celebrity Video Blogger Film, Music & Books Celebrities 29.4M 2.30%
4 IRFAN HAKIM
@irfanhakim75
Education DIY and Life Hacks 22.1M 0.02%
5 Hélà
@kyrieirving
Arts and Crafts Basketball Artist 19.5M 3.00%
6 Neha Sharma 💫
@nehasharmaofficial
Fashion and Accessories Food Arts and Crafts Acting and Drama Celebrity Actors Actor 18.5M 2.04%
7 Yuya
@yuyacst
Entertainment and Music Arts and Crafts Modeling Digital Creator 16.5M 2.53%
8 Elvish Raosahab
@elvish_yadav
Arts and Crafts 16.4M 13.06%
9 Lana Rhoades
@lanarhoades
Fashion and Accessories Beauty and Self Care Arts and Crafts Photography Parenting Modeling 16.1M 1.85%
10 Heart Evangelista
@iamhearte
Arts and Crafts Celebrity Business and Finance Actors Design Lifestyle Artist Creators & Celebrities 16M 0.18%
11 Ahlam Alshamsi
@ahlamalshamsi
Arts and Crafts Singer 15.4M 0.07%
12 Arthur Aguiar
@arthuraguiar
Entertainment and Music Fashion and Accessories Singer Actors Celebrities Hair & Beauty Design DIY & Crafts 14M 1.19%
13 Elizabeth Gillies
@lizgillz
Arts and Crafts Photography Music Singer Actors Actor 14M 2.24%
14 Vera Brezhneva
@ververa
Arts and Crafts Music Singer 13.6M 0.07%
15 Suzan Najm Aldeen
@suzannajmaldeen
Arts and Crafts Entertainment and Music Romance and Wedding 13.1M 1.84%
16 Daily Dose Of Art 🎨
@art_dailydose
Arts and Crafts Drawing Painting 12.8M 3.12%
17 Jessica Weaver
@jessicakes33
Arts and Crafts Fashion and Accessories Beauty and Self Care Business and Finance Soccer Modeling Celebrities Health & Fitness Design Humor 12.8M 0.42%
18 Muhammad Rizky Billar
@rizkybillar
Fashion and Accessories Arts and Crafts Auto and Vehicles Entertainment and Music Celebrity Actors 12.7M 1.31%
19 KYUM
@yugyeom
Arts and Crafts Dance Music Actors 12.4M 1.64%
20 LUCAS
@lucas_xx444
Arts and Crafts 12.3M 28.11%
21 Aline Campos
@soualinecampos
Arts and Crafts Acting and Drama Modeling Humor Health & Fitness Celebrities 12.2M 0.12%
22 Francia James
@francety
Art Arts and Crafts 11.9M 1.15%
23 박형식 / PARKHYUNGSIK
@phs1116
Arts and Crafts Business 11.9M 13.09%
24 Lojain Omran
@lojain_omran
Arts and Crafts Entertainment and Music Fashion and Accessories TV Host Design Celebrities Cars & Motorcycles 11.7M 0.08%
25 Michelle Ziudith w
@michelleziu
Arts and Crafts Celebrity Business Product Celebrities Cars & Motorcycles 11.5M 0.09%
26 Armand Peri
@lifeperiway
Arts and Crafts Fitness and Health Business and Finance Soccer Training 11.5M 1.62%
27 Tareq Al-Harbi
@6ar8o
Arts and Crafts Illustrator Celebrities 11M 0.01%
28 Preta Gil 🎤
@pretagil
Entertainment and Music Arts and Crafts Music 11M 0.98%
29 ANDREY BATT
@andreybatt
Art Nature & Outdoors Kids & Parenting Humor Food & Drink Health & Fitness Hair & Beauty Gardening Film, Music & Books DIY & Crafts Design Celebrities Cars & Motorcycles Architecture Animals & Pets Cooking Marketing and Advertising Music Actors Singer Artist 10.8M 1.39%
30 Mirjam Semenenko
@artmodel.one
Arts and Crafts Artist 10.8M 4.98%
31 Gemma Styles
@gemmastyles
Fashion and Accessories Beauty and Self Care Arts and Crafts Entertainment and Music Celebrities Design 10.5M 1.33%
32 SOFIA
@iamsofiaandres
Fashion and Accessories Food Family Arts and Crafts Business and Finance Celebrity Food and Drink Parenting Modeling 10M 0.15%
33 Lesslie Polinesia
@ppteamlesslie
Family Fashion and Accessories Actors Modeling DIY & Crafts Animals & Pets Design 9.7M 6.26%
34 Kat Von D
@thekatvond
Beauty and Self Care Arts and Crafts Lifestyle 9.4M 0.44%
35 Daily Art 🎨
@dailyart
Arts and Crafts Drawing Illustrator Design 9.4M 0.51%
36 Nupur Sanon
@nupursanon
Entertainment and Music Arts and Crafts Modeling 9.2M 2.09%
37 Neil Patrick Harris
@nph
Arts and Crafts Life and Society Celebrity Actors Music Singer 9.1M 0.63%
38 Manisha Rani
@manisharani002
Arts and Crafts Entertainment and Music 8.9M 8.73%
39 Natalie Portman
@natalieportman
Education Arts and Crafts Actors Artist 8.8M 1.47%
40 Marzia Kjellberg
@itsmarziapie
Fashion and Accessories Arts and Crafts Business and Finance Lifestyle 8.8M 11.03%
41 elsa❤️
@hoskelsa
Arts and Crafts Modeling Celebrities Fashion Model 8.7M 1.51%
42 Solenn Heussaff
@solenn
Fashion and Accessories Arts and Crafts Celebrity Modeling 8.7M 0.96%
43 शिवांगी जोशी
@shivangijoshi18
Arts and Crafts Music Singer Modeling 8.7M 6.51%
44 Tia Lee 李毓芬
@leeyufen
Arts and Crafts Entertainment and Music 8.5M 4.86%
45 Devon Rodriguez
@devonrodriguezart
Arts and Crafts 8.5M 0.57%
46 Karikatürhane
@karikaturhane
Arts and Crafts Nature 8.3M 0.24%
47 Sana Javed
@sanajaved.official
Arts and Crafts Celebrity Modeling Styling 8.3M 1.82%
48 Chloé Lukasiak
@chloelukasiak
Arts and Crafts Entertainment and Music Actors Dance Author Architecture Film, Music & Books Design 8.2M 1.43%
49 𝕯𝖆𝖓𝖎𝖊𝖑𝖆 𝕭𝖚𝖊𝖓𝖗𝖔𝖘𝖙𝖗𝖔 𝖇𝖇 🤍
@queenbuenrostro
Fashion and Accessories Food & Drink DIY & Crafts Design Actors Public Figure 8M 1.95%
50 Arjun Bijlani 🧿
@arjunbijlani
Arts and Crafts Actors 7.9M 0.62%
51 KUN
@kun11xd
Arts and Crafts Animation and Cosplay Entertainment and Music Music 7.8M 0.18%
52 Viral Bhayani
@viralbhayani
Entertainment and Music Arts and Crafts Photography Celebrity Modeling 7.8M 0.52%
53 Conan Gray
@conangray
Entertainment and Music Events Music Songwriting Singer Design DIY & Crafts Scientist 7.8M 7.60%
54 Bela Padilla
@bela
Arts and Crafts Entertainment and Music Celebrity Actors Writers Modeling 7.8M 0.60%
55 Richard ORLINSKI
@richardorlinski
Arts and Crafts 7.7M 3.50%
56 YangYang 양양
@yangyang_x2
Arts and Crafts Animation and Cosplay Entertainment and Music 7.7M 5.67%
57 DARIAN R. C R A W S T O N ✗
@darianrojasc
Arts and Crafts 7.4M 2.93%
58 𝓨𝓿𝓸𝓷𝓷𝓮 𝓝𝓮𝓵𝓼𝓸𝓷
@yvonnenelsongh
Arts and Crafts Education Entertainment and Music Celebrity Modeling Entertainment Design Celebrities 7.4M 0.13%
59 Murat Avcı
@muratavcionline
Arts and Crafts Entertainment and Music 7.2M 0.04%
60 Calligraphy, Art & Memes
@calligraphyvideo
Arts and Crafts Funny 7.2M 0.60%
61 Jordi Koalitic 🐨📸
@jordi.koalitic
Arts and Crafts Photography Outdoor Activity Architecture Nature & Outdoors 7.2M 34.34%
62 Huma Qureshi
@iamhumaq
Arts and Crafts Celebrity Actors Modeling 7.1M 0.46%
63 صفحة عانقيني الرسمية🌸
@3anqene
Arts and Crafts Food 6.9M 0.38%
64 Giovanna Grigio
@gigigrigio
Arts and Crafts Entertainment and Music Acting and Drama Celebrity Actors Celebrities Film, Music & Books 6.9M 0.99%
65 Joe
@joe_sugg
Arts and Crafts Parenting Video Blogger 6.9M 1.24%
66 Bessan ismail بيسان اسماعيل
@bessan.lsmail
Arts and Crafts 6.9M 3.67%
67 Rodrigo Simas
@simasrodrigo
Arts and Crafts Celebrity Actors Celebrities 6.8M 0.67%
68 K R U T I K A 🔫
@themermaidscales
Arts and Crafts 6.8M 5.24%
69 De'arra Taylor
@dearra
Product Showcase Fashion and Accessories Beauty and Self Care Business and Finance Modeling Styling Hair & Beauty Celebrities DIY & Crafts Design 6.7M 5.37%
70 MARIO TESTINO
@mariotestino
Romance and Wedding Arts and Crafts Basketball 6.6M 0.36%
71 MARSHANDA
@marshanda99
Arts and Crafts Celebrity Business Modeling Music 6.5M 0.08%
72 NAIL ART ✨
@radiantnailart
Beauty and Self Care Arts and Crafts Nails 6.5M -
73 Marlene Favela
@marlenefavela
Business and Finance Art Fashion and Accessories Arts and Crafts Actors 6.4M 0.45%
74 Nature
@lovethenature95
Nature Animals Arts and Crafts 6.3M 0.66%
75 Ashraf Abdel Baky
@ashrafabdilbaky
Education Arts and Crafts 6.2M 0.20%
76 Sheila Mello
@sheilamello
Arts and Crafts Beauty and Self Care Family Dance 6.2M 0.08%
77 Danielle<3
@daniellecohn
Fashion and Accessories Arts and Crafts Romance and Wedding Entertainment and Music Music Singer Modeling 6.2M 0.38%
78 Katrin Klimova
@katrinka_family
Home and Garden DIY and Life Hacks Lifestyle 6.2M 0.61%
79 Shalev Haziza
@shalevhaziza26
Arts and Crafts Music 6M 0.83%
80 Lauren Conrad
@laurenconrad
Fashion and Accessories Arts and Crafts Home and Garden Modeling Lifestyle 6M 1.36%
81 Oswaldo Reyes
@mr.bitcoinflorida
Arts and Crafts Finance Tennis Actors 5.9M -
82 DIY STYLE VIDEOS 👑
@sonideas
DIY and Life Hacks Arts and Crafts Actors 5.9M 0.50%
83 Ali Zafar
@ali_zafar
Entertainment and Music Arts and Crafts Singer Music Songwriting 5.9M 0.49%
84 Dais
@daisykeech
Arts and Crafts Fitness and Health Parenting Modeling Lifestyle 5.7M 1.04%
85 Ahmed Sharif احمد شريف
@a.sharif92
Entertainment and Music Celebrity Business Celebrities Hair & Beauty DIY & Crafts Design 5.7M 0.53%
86 Dhanashree Verma
@dhanashree9
Education Arts and Crafts Acting and Drama Celebrity Medical Health Choreographer Dance Music 5.7M 7.92%
87 Lucas Guedez
@lucasguedez
Arts and Crafts Celebrity 5.7M 6.08%
88 АНАСТАСИЯ АНИСИМОВА✨ ДЕНЕЖНАЯ ФЕЯ 🧚🏻Крипто инвестор
@formagiclife
Arts and Crafts 5.7M 0.68%
89 GERA MX AK47 BOYZ🇲🇽
@geramx1
Fashion and Accessories Arts and Crafts Entertainment and Music Business and Finance Actors 5.6M 4.29%
90 Adobe Photoshop
@photoshop
Arts and Crafts 5.6M 0.09%
91 YEHUDA DeVIR OFFICIAL
@jude_devir
Family Arts and Crafts Funny Geek Comics Anime 5.6M 2.56%
92 ANASTASIIA SOZONIK
@nastyasozonik
Arts and Crafts Entertainment and Music Automotive Blogger 5.5M 0.32%
93 Fasha Sandha
@fashasandha
Fashion and Accessories Arts and Crafts Family Celebrity Actors Actor 5.3M 0.05%
94 Flaminia Romani
@flaminia_romani
Arts and Crafts 5.3M 0.23%
95 Bráulio Bessa
@brauliobessa
Arts and Crafts Education Upskilling Entertainment and Music Quotes Animals & Pets Celebrities Nature & Outdoors 5.3M 2.83%
96 etsy__promotion
@etsy__promotion
Arts and Crafts 5.3M -
97 Hairstyles | Makeups
@hairtips.diy
Beauty and Self Care Fashion and Accessories DIY and Life Hacks Digital Creator 5.2M 0.15%
98 Enzy Storia Leovarisa
@enzystoria
Arts and Crafts Actors Celebrities 5.2M 2.46%
99 Mehwish Hayat
@mehwishhayatofficial
Arts and Crafts Entertainment and Music Actors 5.2M 1.30%
100 𝐑 𝐮 𝐝 𝐲 𝐁 𝐮 𝐧 𝐝 𝐢 𝐧 𝐢
@rudybundini
Arts and Crafts Fashion and Accessories Modeling 5.2M 2.35%
FAQ: Top Instagram Influencers
Who is the most popular Instagram influencer?
If you're curious about the leading Instagram influencers, particularly the most followed accounts, our Influencer Discovery tool offers a free solution.
As of today, the most popular influencer is @brunamarquezine with 45.2M subscribers.
The second most popular influencer on Instagram is @britneyspears. The @britneyspears profile has 42.7M subscribers. Among other top-ranked Instagram profiles is @zachking. @zachking has 22.1M followers.
How to find top influencers on Instagram?
There are two methods for identifying top Instagram influencers. The first involves manual searching on the Instagram app or website, which can be time-consuming. The second, more efficient approach is to explore our Influencer Discovery tool. This tool allows you to sift through a vast content creator database, evaluating engagement rates, target audience demographics, and more to select the most suitable influencer for your needs. With this tool, you can filter influencers by location, size, age, and gender to pinpoint the perfect candidate.
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