A Comprehesive Guide to Micro-Influencers
How Do You Find Micro-Influencers?
Micro-influencers are prolific on different social media platforms, but finding the perfect one for your brand can be challenging. Though micro influencers may exist on a number of different social media platforms, Instagram is the primary hub of micro influencer activity on social media. There are different ways you can leverage on to identify the right Micro-influencers for your brands on Instagram.
Follower List: One proven way to go about finding the right influencers is by searching through your brand’s Instagram followers and seeing if any are already following you. Since those people are already fans of the brand, they will likely want to promote your products, and you can then build a successful relationship.
Fan Grader Tools: You can use Instagram Fan Grader to do this. It is a free tool that analyzes your Instagram page to discover your brand's most influential fans.
Hashtag Tools: You can use Instagram Hashtag Search to do this. Use the relevant hashtag to your brand to research for Micro-Influencers that are active promoting topics or brands like yours. This will help you find influencers who are already interested in topics related to your brand.
Google Search: Use Google Advanced Search to look for keywords on Instagram e.g. Fashion blogger site:Instagram.com. If you are looking for bloggers in your area who are active in your industry, you can search with the + operators. Try this: [your city name]+[your industry]+“blogger” site:Instagram.com.
Marketplace: One of the easiest and most efficient ways to find, engage and work with influencers is to use an influencer marketplace. Influencer marketplaces are technology platforms that connect brands and businesses interested in creating new content and reaching new audiences with influencers. Some influencer marketplaces only specialize in certain industries like fashion, fitness or food. Others are platform-specific offer only Instagram, YouTube or Twitter services. Some platforms offer a comprehensive catalog of services including both content creation and influencer marketing. Most of this platform offer service like managed-service and self-service.
How To Choose the Right Incentive for Micro-Influencer
Plan Your Incentives Before Activating The Influencers
There are different factors you should consider before making a decision on what kind of incentives you offer to your influencers.
Exclusivity: Incentives should be exclusive to only influencers that you like to activate in order to motivate participation in your influencer marketing campaign.
Influencer type: Most of the mega-influencers and macro-influencers will require cash payment, while micro-influencers will consider other form of compensations aside from cash.
Brand affinity: The most enduring and valuable level of influencer relationship is based on the mutual belief that the influencers and the brand share common values. It is advisable to activate relevant influencer who is passionate about your brands for best results. Branded incentives will work best in this case.
Fulfilment Effort: If more effort is required by the influencer to create and share branded content, then a higher incentive value is needed.
Types of Incentives
For most of the mega-influencers and macro-influencers, you will have to use payments for incentives. However for micro-influencers, some of them are open to receive VIP treatments and special branded incentives other than cash.
When activating micro-influencers, the most popular incentive is an exclusive experience. This type of incentive works best when they are passionate about your brand. This could be in the form of a discount, gift card, limited product giveaway, VIP free trial etc.
Micro-influencers are more than happy to receive non-monetary rewards such as recognition. You can do this by featuring their content on your owned media such as Website or share their voices and give them a limelight on your social media channel.
Common Incentives Ideas
- Exclusive Event
- Early Access
- Free Trial
- Contest Entries
- Gift Cards
- Experience Box
- Limited Product Sample
- Priority Service