Top Instagram Influencers and Instagram Users in Brazil in 2024
Find out who are the top Instagram influencers in Brazil. Download the list of the most popular Instagram accounts in Brazil.

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Discover Top Ranked Influencers by Type and Category of Influence in Brazil. We've profiled Brazil's top influencers by number of followers and category so you can see how they're ranked. You can filter the ranking by selecting the country and category you're looking for. The ranking data will be updated every month.

Top Instagram Influencers

Top Instagram Influencers Ranking in Brazil Find out the most influential Instagram accounts with details on their number of followers from Brazil. We’re currently tracking a total of 389 influencers in Brazil with between 1,000 and 10m followers.

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# @Username Country/Region Topics Followers Engagement Rate
1 Paolla Oliveira
@paollaoliveirareal
Acting and Drama Lifestyle Actors 35.9M 0.33%
2 Viih Tube
@viihtube
Family Beauty and Self Care Entertainment and Music Modeling Lifestyle Celebrities Humor Game Cars & Motorcycles 32.3M 0.05%
3 LUÍSA SONZA
@luisasonza
Entertainment and Music Music Lifestyle Singer Design Celebrities 31.7M 1.01%
4 isis valverde
@isisvalverde
Art Celebrity Lifestyle Actors 29M 0.04%
5 Fábio de Melo
@pefabiodemelo
Entertainment and Music Lifestyle 26.1M 0.23%
6 LUCAS RANGEL
@lucasranngel
Beauty and Self Care Business and Finance Music Lifestyle Celebrities Film, Music & Books 22.1M 1.93%
7 Flavia Pavanelli | 𝘼𝙘𝙩𝙧𝙚𝙨𝙨 • 𝙁𝙖𝙨𝙝𝙞𝙤𝙣 • 𝘽𝙚𝙖𝙪𝙩𝙮
@flaviapavanelli
Fashion and Accessories Beauty and Self Care Marketing and Advertising Lifestyle Actors Celebrities 19.3M 0.07%
8 Lucas Lucco
@lucaslucco
Art Singer Lifestyle 17.6M 0.20%
9 Thais Fersoza
@tatafersoza
Art Lifestyle Actors Celebrities 15.1M 0.18%
10 Kevin Bueno
@mckevin
Entertainment and Music Lifestyle 12.8M 8.64%
11 Valentina Zenere
@valentinazenere
Actors Modeling Lifestyle 11.9M 4.17%
12 Gustavo Rocha
@gustavorocha
Education Lifestyle Celebrities Film, Music & Books Design 10.6M 1.05%
13 Christian Figueiredo
@christian_fig
Actors Lifestyle 10.6M 1.55%
14 Renato Garcia
@renatogarciayt
Entertainment and Music Lifestyle 9.8M 2.26%
15 Joseph Morgan
@therealjosephmorgan
Lifestyle Actors 8.3M 2.26%
16 ✨VIDACARA DELUXE (05/10)🔞✨
@orochi
Finance Business and Finance Lifestyle 7.7M 2.68%
17 maju trindade
@majutrindade
Fashion and Accessories Lifestyle Architecture 6.9M 0.34%
18 Gabi Brandt
@gabibrandt
Family Lifestyle 6.7M 1.47%
19 Mariana Matarazzo
@marimatarazzoofc
Family Lifestyle 5.7M 5.60%
20 Kaka Diniz
@kakadiniz
Business and Finance Lifestyle 5.5M 5.92%
21 Desiree Wallis Busnelli
@desireebusnelli
Fashion Lifestyle Modeling 3.7M 0.10%
22 Christian Hoppe
@iamamonkeybaby
Animals Lifestyle Music 3.3M 4.08%
23 Erick Jacquin Com Tômpero
@erickjacquin
Food Marketing and Advertising Lifestyle 3.3M 0.09%
24 RODRIGÃO
@rodrigaooficial
Family Lifestyle Health & Fitness Hair & Beauty Celebrities 2.7M 1.16%
25 Flávia Charallo
@flaviacharallo
Fitness and Health Lifestyle Animals & Pets Film, Music & Books 2.7M 3.98%
26 LINDAS MUJERES
@instachimbas
Lifestyle 2.7M 0.15%
27 CALCINHA PRETA
@calcinhapreta
Entertainment and Music Marketing and Advertising Music Lifestyle Film, Music & Books Humor 2.4M 0.65%
28 Gabriela Rippi
@gabrielarippi
Fashion and Accessories Lifestyle Hair & Beauty Health & Fitness Celebrities 2.3M 0.89%
29 Brendaysadoraoff❤️‍🔥👑🦋
@brendaysadoraoff
Entertainment and Music Arts and Crafts Lifestyle 2.1M 3.86%
30 RACHEL APOLLONIO
@rachelapollonio
Fashion and Accessories Fitness and Health Lifestyle Celebrities 2.1M 0.61%
31 TV ZYN
@tvzyn
Entertainment and Music Music Lifestyle Film 2M 0.27%
32 🤍Carolina Portaluppi🤍
@carolinaportaluppi
Fashion and Accessories Fitness and Health Lifestyle Film, Music & Books 2M 1.47%
33 ALEX COSTA
@alexcosta
Fashion and Accessories Music Lifestyle 2M 2.32%
34 Isaac do VINE
@isaacdovine
Entertainment and Music Lifestyle 1.9M 7.34%
35 CAUÃ PABLO 🌻
@cauakardashiann
Beauty and Self Care Lifestyle 1.8M 3.00%
36 Ana Luiza Andrade | Fu
@analuizaandrad
Lifestyle 1.7M 1.81%
37 Bruna Vieira
@brunavieira
Arts and Crafts Entertainment and Music Lifestyle 1.7M 0.42%
38 Amanda Djehdian Hoffmann
@amandadjehdian
Beauty and Self Care Funny Lifestyle Celebrities Film, Music & Books 1.5M 0.86%
39 ANA LÚCIA VILELA
@analucia21
Fashion and Accessories Beauty and Self Care Lifestyle 1.5M 0.63%
40 CINDY MELLO
@cindymello
Fashion and Accessories Lifestyle 1.4M 1.45%
41 Thayane Lima
@calmathata
Fashion and Accessories Lifestyle 1.3M 0.22%
42 Marco Andre Da Silva
@marcoandredasilva
Entertainment and Music Animation and Cosplay Parenting Lifestyle Modeling 1.3M 7.30%
43 Fashion Daily Inspo
@fashion.connections
Fashion Lifestyle 1.1M 0.16%
44 Arlindo Cruz
@arlindocruzobem
Entertainment and Music Music Lifestyle 1.1M 1.01%
45 Fashion / Blogger
@fashionexe
Fashion Lifestyle 1.1M 0.13%
46 Amadeo Leandro
@amadeoleandro
Travel Fashion and Accessories Entertainment and Music Lifestyle Health & Fitness 1M 0.07%
47 Galia Brener-Rexroth
@galiabrener
Fashion Lifestyle Modeling 1M 10.48%
48 Priscila Escoto
@priscyescoto
Fashion and Accessories Lifestyle Modeling 1M 7.32%
49 Juliana Herc
@itsjulianaherc
Fashion and Accessories Lifestyle Modeling 1M 6.79%
50 HYPNOTIQUE by Fabiola Kassin
@hypnotique
Life and Society Lifestyle Modeling 1M 0.03%
51 Ainê Coutinho
@ainee.c
Lifestyle 1M 1.27%
52 Capital Inicial
@capitalinicial
Entertainment and Music Rock Lifestyle Music 1M 0.76%
53 Fashion Women's
@fashions_great
Fashion and Accessories Lifestyle Styling 0.9M 0.06%
54 Melanie C / Mel C
@melaniecmusic
Music Fashion Modeling Lifestyle 0.9M 2.63%
55 Fashions Funky
@fashionsfunky
Fashion Events Lifestyle Styling 896.5K 0.60%
56 MARIANA DA ROCHA
@nanatears
Entertainment and Music Lifestyle 810.4K 0.96%
57 Womens Fashion
@womenshaute
Fashion and Accessories Marketing and Advertising Lifestyle Styling 798.1K 0.09%
58 Inspiration
@inspiration.cutegirl
TV Channel Fashion Lifestyle Modeling 789.2K 0.10%
59 Margarida Lima | Marketing para Mamães
@margaridalima
Education Marketing and Advertising Lifestyle 735.4K 0.03%
60 Lucas Lynggaard Tønnesen
@lucaslynggaardtonnesen
Fashion Lifestyle Modeling 509.9K 6.79%
61 Denzel washington
@denzelwashington.official
Actors Lifestyle Fashion 508.4K 4.72%
62 Inspired Virals 😏
@inspiredviral
Celebrity Lifestyle 504.1K 1.50%
63 Michelle Aguiar 🇧🇷 /📍🇵🇹
@beluxury
Fashion and Accessories Family Lifestyle Celebrities Hair & Beauty Health & Fitness Digital Creator 480.9K 0.06%
64 💋💋💋 WOW Style WOW 💋💋💋
@wow_style_wow
Fashion Modeling Lifestyle 463.7K 0.12%
65 SOFIA RESING
@sofiaresing
Fashion and Accessories Modeling Lifestyle 453.5K 0.29%
66 NATHALY WAHAST
@nathalywahast
Fashion and Accessories Modeling Lifestyle Health & Fitness 440.1K 0.27%
67 ZAZ
@zaz_off
Entertainment and Music Lifestyle 403.9K 3.63%
68 Butik
@butik
Events Fashion Lifestyle Modeling 394.5K 0.06%
69 Luisa Villafane
@luisapiou
Photography Parenting Lifestyle 360.6K 5.72%
70 FABIANA MILAZZO
@fabianamilazzo
Fashion Lifestyle 323K 0.06%
71 Blindspot
@nbcblindspot
Fashion Lifestyle Modeling 318.6K 10.26%
72 lifestylebyac
@lifestylebyac
Fashion Lifestyle Modeling Health & Fitness Celebrities Hair & Beauty 316.7K 0.40%
73 STYLE & INSPIRATION EVERYDAY
@fashionnizze
Fashion Lifestyle Styling 307.4K 0.60%
74 Edith Gomes
@edithgomes
Beauty and Self Care Fashion and Accessories Lifestyle Hair & Beauty Celebrities 299.5K 0.23%
75 Karina Reske
@karinastylediaries
Beauty and Self Care Fashion and Accessories Styling Lifestyle 294.3K 0.54%
76 luiza
@luizahermeto
Lifestyle Fashion Celebrities Hair & Beauty 267.7K 0.22%
77 Karina B. Michelin 🇮🇹🇧🇷
@karinamichelin
Education Lifestyle 234.5K 3.72%
78 carla ramalho panicio
@notrabalho
Beauty and Self Care Lifestyle Celebrities Hair & Beauty 217.4K 1.69%
79 OTIMO LOOK
@otimolook
Beauty and Self Care Fashion and Accessories Modeling Lifestyle 209.6K 0.17%
80 THIAGO MENDES 23 🇧🇷🇫🇷
@thiagomendes
Lifestyle 209.1K 3.00%
81 𝐉𝐄𝐍𝐍𝐈𝐅𝐄𝐑🪽✨
@jenniferczeczor
Beauty and Self Care Lifestyle 207.9K 3.36%
82 𝙲𝚛𝚒𝚜𝚝𝚒𝚗𝚊 𝙲𝚊𝚛𝚍𝚘𝚜𝚘🧿
@cr1st1nacardoso
Fashion and Accessories Beauty and Self Care Travel Lifestyle Modeling Celebrities Film, Music & Books 202.5K 1.98%
83 Silvia
@lulus_couture_
Fashion and Accessories Beauty and Self Care Home and Garden Business and Finance Lifestyle Styling 202.4K 1.42%
84 F A S H I O N V I R A L
@fashions.viral
Fashion Lifestyle 202.1K -
85 ✞ 𝓜𝓮𝓵 𝓜𝓪𝓽𝓽𝓸𝓼 ✞
@melmattos
Beauty and Self Care Lifestyle Digital Creator 194.2K 0.11%
86 M A R I A D O L O R E S ✍🏻
@mariadolores_oficial
Fashion and Accessories Business and Finance Lifestyle Celebrities Design Hair & Beauty 194.2K 0.24%
87 Bruno Rocha
@brunorochadf
Nature Celebrity Modeling Lifestyle 191.4K 0.14%
88 Papaya’s®️ Style
@papayasstyle
Fashion Actors Lifestyle 171.6K 0.20%
89 Roma jani🧿
@roma.jani
Fashion and Accessories Lifestyle 164K 1.60%
90 Patricia
@littlefenu
Photography Entertainment and Music Games Video Gaming Lifestyle Modeling 160.6K 0.03%
91 Don
@otaldodon
Automotive Lifestyle Celebrities 158.3K 2.40%
92 Fábio Vilela
@fabiovilela
Lifestyle 154.4K 0.80%
93 Allez Y
@allezyoficial
Sports Travel Lifestyle 154K -
94 JCHERMANN ❤️
@jchermann
Fashion and Accessories Lifestyle 152.3K 0.20%
95 Keilley Lee Marques
@keilleylee
Fitness and Health Home and Garden Business and Finance Soccer Lifestyle Digital Creator 152.3K 1.10%
96 Levoyage by Vânia Rothen
@levoyage_blog
Fashion and Accessories Travel Lifestyle 147.3K 0.95%
97 Joanna Burkat
@burkat.joanna
Sports Health and Medical Services Lifestyle 146.8K 1.38%
98 Gyselle Soares
@gysellesoaresestevao
Acting and Drama Entertainment and Music Celebrity Lifestyle 143.8K 3.97%
99 𝕄𝕒𝕣𝕚𝕒 ℝ𝕠𝕕𝕤𝕒𝕟𝕥
@maria_rodsant
Beauty and Self Care Marketing and Advertising Actors Lifestyle Celebrities 143.3K 1.50%
100 SJ STUDIO JEANS
@sjstudiojeansoficial
Business and Finance Lifestyle 142.7K -
FAQ: Top Instagram Influencers in Brazil
Who is the most popular Instagram influencer in Brazil?
If you're curious about the leading Instagram influencers in Brazil, particularly the most followed accounts, our Influencer Discovery tool offers a free solution.
As of today, the most popular influencer from Brazil is @paollaoliveirareal with 35.9M subscribers in Brazil.
The second most popular influencer on Instagram in Brazil is @viihtube. The @viihtube profile has 32.3M subscribers. Among other top-ranked Instagram profiles is @luisasonza. @luisasonza has 29M followers.
How to find top Brazil influencers on Instagram?
There are two methods for identifying top Instagram influencers. The first involves manual searching on the Instagram app or website, which can be time-consuming. The second, more efficient approach is to explore our Influencer Discovery tool. This tool allows you to sift through a vast content creator database, evaluating engagement rates, target audience demographics, and more to select the most suitable influencer for your needs. With this tool, you can filter influencers by location, size, age, and gender to pinpoint the perfect candidate.
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