List of Top 100 Food & Personal Goods Brands of Singapore in 2026

List of Top 100

What Are The Top Brands Operating in Singapore.

Discover what brands are popular in Singapore. Continue reading to know the top brands of Singapore. StarNgage’s Best Brands is a curated list of the Top 100 socially-devoted companies on Instagram. Check them out and get ready to analyze the results.

Ranking The Brands

How is brand ranking calculated?

Find out the most influential brands based on their followers size. We are currently tracking a total of 1,532 Top Brands on Instagram in Singapore.

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#	Brand Name	Country/Region	Categories	Followers	Engagement Rate
1	thesmartlocal.com @thesmartlocalsg	Singapore	Food and Drink News Food Lifestyle Media News Company Publishers	360.5K	0.30%
2	Beyond The Vines @beyondthevines	Singapore	Arts and Crafts Clothing Personal Goods & General Merchandise Stores	330.6K	0.31%
3	Singapore 🇸🇬 Travel \| Hotels \| Food \| Tips @singapore.explores	Singapore	Travel Food Food and Drink	314K	0.14%
4	World’s Finest Food Plating @gourmetartistry	Singapore	Food Food and Drink Home and Garden Celebrities Hair & Beauty Food Consultant Home Services	312.3K	0.25%
5	Little Miss Bento @littlemissbento	Singapore	Food Recipes Cooking Food & Drink Activity General General Interest	298.2K	0.13%
6	oddly satisfying vid 💟 @crispycrunchs	Singapore	Food Medical Health Parenting	284.4K	0.98%
7	Starbucks Singapore @starbuckssg	Singapore	Food Fashion Food Beverage Food & Beverage Food & Personal Goods	274.1K	0.21%
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8	Asian Food Network @asianfoodnetwork	Singapore	Food Restaurants Cooking Tv Network Publishers	251.2K	0.10%
9	UNIQLO Singapore @uniqlosg	Singapore	Fashion and Accessories Styling Clothing Personal Goods & General Merchandise Stores	231.8K	0.18%
10	McDonald's Singapore @mcdsg	Singapore	Food Food and Drink Burger Restaurant Restaurants	222.3K	0.45%
11	gov.sg @gov.sg	Singapore	Education Life and Society Politics Food Government Organization Government Agencies	191.8K	0.09%
12	💖 SINGAPORE SQUISHY STORE 💖 @onlysweetcafe	Singapore	Food Home and Garden	184.8K	0.01%
13	The Official Eatbook Page @eatbooksg	Singapore	Food Travel News Restaurants Cooking Food & Drink Media News Company Publishers	174.1K	0.33%
14	KEMBARA MEALS HQ 🔥😋 @kembarameals	Singapore	Food Food and Drink	171.9K	0.30%
15	Limited Edt @limitededt_sg	Singapore	Fashion and Accessories Basketball Shoes Streetwear Topic Shopping Retail Shopping & Retail Personal Goods & General Merchandise Stores	161.7K	0.07%
16	Tyen Rasif @tyenrasif	Singapore	Fitness and Health Entertainment and Music Home and Garden Health & Fitness Food & Drink Nature & Outdoors Cooking	158K	3.47%
17	Sephora Singapore @sephorasg	Singapore	Beauty and Self Care Health Beauty Personal Goods & General Merchandise Stores	145K	0.11%
18	mds @mdscollections	Singapore	Fashion and Accessories Styling Lifestyle Clothing Store Personal Goods & General Merchandise Stores	143.3K	0.18%
19	Singapore Food - Where To Eat @singaporebeauty	Singapore	Food Travel Food and Drink	140.6K	2.01%
20	Mae Tan 小慧 @marxmae	Singapore	Food Parenting Artist	140.3K	0.46%
21	The Closet Lover @theclosetlover	Singapore	Fashion Styling Boutique Retail Company Personal Goods & General Merchandise Stores	137.8K	0.16%
22	The Meatmen Channel @themeatmenchannel	Singapore	Food Food and Drink Parenting Recipes Cooking Food & Beverage Food & Personal Goods	137.1K	0.37%
23	IKEA SG @ikeasingapore	Singapore	Home and Garden Product Showcase Design Interior Design Decoration Furniture Store Home Goods Stores	134.5K	0.09%
24	Yoshie Roux-Chabert @yrc.yoga	Singapore	Fitness and Health Personal Finance Health & Fitness	134.4K	1.90%
25	The Tinsel Rack @thetinselrack	Singapore	Fashion and Accessories Clothing Clothing (Brand) Personal Goods & General Merchandise Stores	126.3K	0.12%
26	ZALORA Singapore @zalora	Singapore	Fashion and Accessories Topic Shopping Retail Personal Goods & General Merchandise Stores	125.9K	0.06%
27	Lovet @shoplovet	Singapore	Fashion Styling Animals & Pets Clothing Clothing (Brand) Personal Goods & General Merchandise Stores	125.7K	0.20%
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28	MGP Label @mgplabel	Singapore	Fashion and Accessories Styling Boutique Womens Clothing Store Personal Goods & General Merchandise Stores	111.1K	0.17%
29	Fayth @faythlabel	Singapore	Fashion and Accessories Styling Retail Company Personal Goods & General Merchandise Stores	104.4K	0.07%
30	Love & Bravery @loveandbravery	Singapore	Fashion and Accessories Architecture Apparel Apparel & Clothing Personal Goods & General Merchandise Stores	101K	0.08%
31	SUPERGURL @supergurl	Singapore	Fashion and Accessories Styling Apparel Apparel & Clothing Personal Goods & General Merchandise Stores	100.5K	0.04%
32	Fluff Bakery @fluffbakery	Singapore	Food Food and Drink	99.3K	0.29%
33	Max Chernov @chernov_networking	Singapore	Education Personal Finance	98K	0.53%
34	By Invite Only Jewellery @byinviteonlystore	Singapore	Fashion and Accessories Jewelry Design Jewelry Watches Jewelry/Watches Personal Goods & General Merchandise Stores	97.8K	0.21%
35	TWG Tea @twgteaofficial	Singapore	Shopping Retail Company Personal Goods & General Merchandise Stores	96.4K	0.44%
36	Young Hungry Free @younghungryfree	Singapore	Fashion and Accessories Ecommerce Website Personal Goods & General Merchandise Stores	96.3K	0.17%
37	8 DAYS Eat @8days_eat	Singapore	Food Home and Garden Home Goods Stores	94.3K	0.56%
38	Skin Inc Supplement Bar @iloveskininc	Singapore	Beauty and Self Care Business Spa Beauty Personal Care Beauty, Cosmetic & Personal Care Lifestyle Services	91.5K	0.13%
39	JD Sports Singapore @jdsportssg	Singapore	Fashion and Accessories Product Showcase Shoes Streetwear Clothing Clothing (Brand) Personal Goods & General Merchandise Stores	89.5K	0.78%
40	SG Foodie Fam 美食家•庭 🇸🇬🍴 @sgfoodiefam	Singapore	Food Travel	87.4K	0.90%
41	Time Out Singapore @timeoutsg	Singapore	Travel Food Food and Drink News Soccer Media News Company Publishers	84.9K	0.50%
42	From There On @from.thereon	Singapore	Fashion and Accessories Lifestyle Womens Clothing Store Personal Goods & General Merchandise Stores	83.1K	0.62%
43	HungryGoWhere @hungrygowhere	Singapore	Food Food and Drink News Restaurants Society Site Publishers	81.7K	0.09%
44	Lazada Singapore @lazada_sg	Singapore	Product Showcase Lifestyle Retail Company Personal Goods & General Merchandise Stores	81.4K	0.10%
45	BurntEnds.SG @burntends.sg	Singapore	Food Food and Drink Bar Grill Restaurants	79.2K	0.67%
46	The Willow Label @thewillowlabel	Singapore	Fashion and Accessories Music Styling Clothing Clothing (Brand) Personal Goods & General Merchandise Stores	79.1K	0.18%
47	Online Fashion Store @carrislabelle	Singapore	Fashion and Accessories Styling Modeling Clothing Personal Goods & General Merchandise Stores	79K	0.35%
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48	SG's Leading Food Community @burpple	Singapore	Food Food and Drink App Content & Apps	75.6K	0.37%
49	NM - Online Fashion Store @neonmello	Singapore	Fashion and Accessories Styling Architecture Clothing Clothing (Brand) Personal Goods & General Merchandise Stores	75.4K	0.29%
50	TOPAZETTE \| Beyond Seasons ✨🤍 Women Online, Singapore @topazette	Singapore	Fashion and Accessories Styling Modeling Clothing Clothing (Brand) Personal Goods & General Merchandise Stores	75K	0.15%
51	Adrianna Yariqa™ @adriannayariqa	Singapore	Product Showcase Health and Medical Services Styling Modeling Film, Music & Books Product Service Product/Service Personal Goods & General Merchandise Stores	74.1K	0.16%
52	SINGAPORE INSIDERS 🇸🇬 \| Travel - Hotel - Food - Tips @singaporeinsiders	Singapore	Food Travel Adventure	73.7K	0.33%
53	Pick Yin Chang 2.0 鄭碧瑩 @pickyin	Singapore	Food	73.6K	0.10%
54	LLOYD'S INN @lloydsinn	Singapore	Travel Food Home and Garden Lifestyle Nature & Outdoors Architecture	73.4K	0.28%
55	Mediacorp Vasantham @vasantham_mediacorp	Singapore	Entertainment and Music News Actors Music Food	73.2K	0.10%
56	KFC Singapore @kfc_sg	Singapore	Food Food and Drink Restaurants Fast Food Restaurant	72.9K	0.27%
57	Grab Singapore @grab_sg	Singapore	Auto and Vehicles Home and Garden Food Transportation Service Home Services	71.6K	0.13%
58	DOVER STREET MARKET SINGAPORE @doverstreetmarketsingapore	Singapore	Fashion and Accessories Topic Shopping Retail Shopping & Retail Personal Goods & General Merchandise Stores	71.2K	0.20%
59	Off-White™ Singapore @off___white___singapore	Singapore	Fashion and Accessories Home and Garden Lifestyle Clothing Personal Goods & General Merchandise Stores	70.8K	0.30%
60	Samsung Singapore @samsungsg	Singapore	Auto and Vehicles Electronics Personal Goods & General Merchandise Stores	70.6K	0.12%
61	NTUC FairPrice @fairpricesg	Singapore	Food Product Education Food and Drink Lifestyle Supermarket Grocery & Convenience Stores	69.8K	0.08%
62	Elite Custom Singapore 🇸🇬 @elitecustomsg	Singapore	Outdoor Activity Bikes Food & Drink	68.9K	0.06%
63	Superga @superga_sg	Singapore	Fashion and Accessories Product Showcase Home and Garden Food Shoe Store Personal Goods & General Merchandise Stores	68.3K	0.09%
64	CASIO G-SHOCK SINGAPORE 🇸🇬 @gshock_sg	Singapore	Fashion and Accessories Celebrities Jewelry Watches Jewelry/Watches Personal Goods & General Merchandise Stores	66.7K	0.64%
65	Odette @odetterestaurant	Singapore	Food Food and Drink Restaurants Chef	65.9K	1.30%
66	Joanne Ng @joannejojobi	Singapore	Travel Food Parenting Lifestyle	65.9K	1.62%
67	Sundaystaples @sundaystaples	Singapore	Fashion and Accessories Product Service Product/Service Personal Goods & General Merchandise Stores	63.6K	0.05%
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68	Eat It Feel It Crisp It @crisp_house	Singapore	Food Home and Garden	62.5K	0.01%
69	Mediacorp LOVE 972 @love972fm	Singapore	News Food Chef Cooking	61.8K	7.24%
70	Melissa Shoes Singapore @melissashoessg	Singapore	Fashion and Accessories Product Showcase Shoes Topic Shopping Retail Shopping & Retail Personal Goods & General Merchandise Stores	61.4K	0.04%
71	INNISFREE Singapore @innisfreesingapore	Singapore	Beauty and Self Care Health Beauty Personal Goods & General Merchandise Stores	60.8K	0.15%
72	Doris Goh @dorisgoz	Singapore	Food Food and Drink Cooking Restaurants Topic Just For Fun Just For Fun General Interest	60.6K	0.35%
73	LANEIGE Singapore @laneigesg	Singapore	Beauty and Self Care Home and Garden Parenting Business Health Beauty Personal Goods & General Merchandise Stores	59.8K	0.06%
74	The Coffee Bean & Tea Leaf SG @coffeebeansg	Singapore	Food Food and Drink Coffee Shop Restaurants	59.5K	1.30%
75	SHOPBACK SINGAPORE @shopbacksg	Singapore	Finance Retail Company Personal Goods & General Merchandise Stores	58.4K	0.62%
76	SG FoodBuzz @sg.foodbuzz	Singapore	Food Travel Food and Drink News News Site Publishers	58K	1.14%
77	Land Transport Authority @ltasg	Singapore	Education Auto and Vehicles Politics Food Marketing	57.1K	0.74%
78	HOMEMADELOVERSSS @homemadeloversss	Singapore	Food Cooking Restaurants	56.6K	0.08%
79	🌈 Helium Balloons, Gifts, Lasercut Signages, Jellycat Singapore @mistydaydreamsg	Singapore	Arts and Crafts Home and Garden Parenting Events Parties Design Gift Shop Personal Goods & General Merchandise Stores	56.4K	0.82%
80	Honeycombers Singapore @honeycombers	Singapore	Food Travel Beauty and Self Care Fashion and Accessories Food and Drink	56.3K	0.13%
81	Food Network Asia @foodnetworkasia	Singapore	Food Food and Drink News Chef Cooking	55.9K	1.14%
82	Shop Sassy Dream @shopsassydream	Singapore	Fashion and Accessories Styling Clothing Personal Goods & General Merchandise Stores	55.5K	0.20%
83	Ken & Enya @kenpgl	Singapore	Food Food and Drink Home and Garden Restaurants Food & Drink Cooking Digital Creator Creators & Celebrities	55.2K	0.25%
84	CREME MAISON BAKERY @crememaisonbakery	Singapore	Food Product Showcase Home and Garden Events Design Bakery Grocery & Convenience Stores	54.9K	1.17%
85	NatureNest™ Bird’s Nest @nature_nest	Singapore	Food	54.8K	0.28%
86	SheEatsSheCooks @sheeatsshecooks	Singapore	Food Food and Drink Restaurants	53.2K	0.62%
87	KSISTERS® @ksisters.sg	Singapore	Beauty and Self Care Fashion and Accessories Product Education Food and Drink Shopping & Retail Personal Goods & General Merchandise Stores	52.2K	0.62%
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88	Paparch Singapore @paparchsg	Singapore	Shopping Brand Food & Personal Goods	51.9K	0.80%
89	Great Deals Singapore @greatdealssg	Singapore	News Food and Drink News Site Publishers	50.8K	0.95%
90	Anticlockwise @anticlockwisesg	Singapore	Fashion and Accessories Styling Ecommerce Website E-Commerce Website Personal Goods & General Merchandise Stores	50.1K	0.05%
91	GrabFood Singapore @grabfoodsg	Singapore	Food Food and Drink Restaurants Brand Food & Personal Goods	49.2K	0.13%
92	People's Action Party @papsingapore	Singapore	Education Personal Finance Music	49K	0.50%
93	Baker's Brew @bakersbrewstudio	Singapore	Food Cooking Food & Drink	48.9K	1.12%
94	Takashimaya Department Store Singapore @takashimayasg	Singapore	Fashion and Accessories Food Home and Garden Food and Drink Department Store Personal Goods & General Merchandise Stores	48.2K	0.28%
95	ATLAS @atlasbarsg	Singapore	Food	48K	0.60%
96	• Another Bake Shop • @another.sgbakeshop	Singapore	Food	48K	2.60%
97	SGCF @sgcafefood	Singapore	Food Food and Drink Restaurants Cooking Health & Fitness Food & Drink Travel Site Transportation & Accomodation Services	47.9K	0.18%
98	Hollyhoque @hollyhoque	Singapore	Fashion and Accessories Clothing Clothing (Brand) Personal Goods & General Merchandise Stores	47.2K	0.58%
99	Brotherbird Bakehouse \| SG @brotherbird_bakehouse	Singapore	Food	47.1K	0.50%
100	Customised Birthday Cakes Singapore @bobthebakerboy	Singapore	Food	46.9K	0.15%

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Most Talked-About Brands Ranking Analysis

thesmartlocal.com is ranked #1 as the most popular brand in Singapore for 10 in 2026. The average engagement rate is 0.30 with 360,482 followers count. In addition to being ranked the number one brand on Instagram, thesmartlocal.com is also the top brand in the Food and Drink category.

Beyond The Vines and Singapore 🇸🇬 Travel | Hotels | Food | Tips are ranked 2nd and 3rd in the list. In terms of user engagement, Beyond The Vines has an average engagement rate of 0.31, follower size of 330,582. Similarly, Singapore 🇸🇬 Travel | Hotels | Food | Tips average engagement rate is 0.14, with 313,954 followers.

World’s Finest Food Plating is a top Instagram Brand that ranks in 4th place.

Number five on our list is Little Miss Bento, a top brand in the category of Food, The follower on Instagram is 298,197.

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List of Top 100 Food & Personal Goods Brands of Singapore in 2026

List of Top 100

Ranking The Brands

Most Talked-About Brands Ranking Analysis

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