Instagram Influencer Spotlight On: Yahaira Chapa (aka Yackie VDS) @yackievds

1) Tell us a little about yourself. What are you doing now and where do you come from?

I’m a 24 year old plus sized Latina female who’s interested in beauty, makeup, fashion, traveling and fun. I’m very family oriented and I adore my friends. I love animals and have some pet dogs that make my life more enjoyable. Also I work with kids.

2) What are your topics of interest? What do you post on Instagram the most?

As I mentioned before I’m interested in beauty, makeup, fashion, traveling and fun as well as new experiences. My instagram consists of pictures of beauty products, makeup looks and my every day life.

3) How did your Instagram name come about?

My nickname is Yackie and the made up surname has stuck with me since high school when my friends and I would make up fake names for Facebook.

4) What are some apps you use to edit your photos? Share with us your photo-editing routine!

I use the IG settings as well as A Beautiful Mess (for adding text) and Mirror Collage. I try to edit the less possible my pictures so people can get a real idea of what they are seeing (especially when it’s makeup swatches).

5) Any Instagrammers whom you really like? Which Instagrammer inspires you the most?

I look up to Claudia (@norvina) a lot, she’s got some mad makeup skill and it’s running a makeup empire along with her mom. Sophia from @lipstickjunkieforever and the girl behind @trendmood1, I like them because they always keep the beauty community informed about the latest products. Every instagrammer that is sharing their talent on that platform is inspiring somehow.

6) If there’s one thing your fellow Instagrammers just gotta try now, what’s it gonna be?

I think it’s time we all start playing with lenses for our pics but I feel like that works better for Snapchat. Anyway, I’m completely obsessed with oVertone at the moment, it’s ideal for those of us who have fantasy colored hair. It’s a deep conditioning weekly mask and a daily conditioner that helps your color last longer and actually works, it’s amazing!

7) What’s your favorite part about being an influencer?

Giving an honest opinion/review is not only my favorite part but also the most important. I always look for reviews to read when I’m about to purchase something, especially if it’s online, so sharing that knowledge might help people make a better decision.

8) What are some of your top tips to brands for running campaigns? How do you maintain authenticity?

I think brands need to step up their game and choose better people to collaborate with or to have them as ambassadors because they are supposed to be a role model and they are representing you and they should share your values and goals as a company. In the particular case of the makeup community, which I’m a part of and I’ve mentioned beforehand in other questions, the majority of us who are really involved know about the inside dramas and the mean “beauty gurus” there are out there that companies are still working with because they have thousands of followers and it’s bad, they are giving the wrong idea of how someone should be to get where they are, especially to the younger generation. All in all, I believe the best way for companies and brands to maintain authenticity is to be coherent and find people who actually represent what they are selling or promoting.

9) What would your advice be on the importance of quality and original content?

Both quality and originality are importante because there are a lot of people out there doing something similar so you gotta step up your game. I also believe it’s extremely important to always be yourself and project that into whatever content you create.

10) What do you like best about partnering with brands?

Being able to discover and experience new brands and products and also being able to share it with the world.

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