Instagram Influencer Spotlight On: Winter Chee @winterchee

1) Tell us a little about yourself. What are you doing now and where do you come from?

Hey there! My name is Winter & I live in sunny Singapore, ironic isn’t it? I am a young, free spirited fashion creative with an addiction to coffee & make up.

2) What are your topics of interest? What do you post on Instagram the most?

Make up, fashion & travelling is my passion so majority of the content on my Instagram is centered around it. I specialise in make up flatlays while posting my reviews and thoughts alongside. Being an avid traveller, I love sharing my experience with my audience as well.

3) How did your Instagram name come about?

@winterchee is basically my name… I couldn’t think of anything cooler.

4) What are some apps you use to edit your photos? Share with us your photo-editing routine!

I literally have a folder of photography apps and it takes me at least 30 minutes to edit one photo. My favourites are vsco & snapseed!

5) Any Instagrammers whom you really like? Which Instagrammer inspires you the most?

I really love Evelina even though she isn’t a local grammer. Her feed is gorgeous! I also have a secret (no longer) girl crush on rchlwngxx 😉

6) If there’s one thing your fellow Instagrammers just gotta try now, what’s it gonna be?

KYLIE LIP KITS!!!! It is my fav lippie at the moment and it really lives up to its name!

7) What’s your favorite part about being an influencer?

I get to meet people behind the screens through events/meet ups & it’s really exciting! Apart from that, I love that I have made so many new friends from all around the world, sharing the same passion and interests as me!

8) What are some of your top tips to brands for running campaigns? How do you maintain authenticity?

Allow the influencers to voice out their personal opinions. Try to keep the brief as neutral as possible to encourage authentic postings from fellow influencers.

9) What would your advice be on the importance of quality and original content?

Strive hard to be better! I always strive to create better content for my audience & I try my best to post every single day even with my busy schedule.

10) What do you like best about partnering with brands?

Learning first hand about how a product is designed to be like and then translating that to my audience! Being a designer myself, I know how difficult it is to create a product and I do wish that more people would know about the hard work behind. I love all the BTS jazz and who doesn’t like first dibs on new launches? 😉