Instagram Influencer Spotlight On: Sydney Maherry @Ssyddels

1) Tell us a little about yourself. What are you doing now and where do you come from?

I am currently finishing my Matric year in high school, and thereafter I will be attending Stellenbosch University in South Africa. I’m going to be studying BAcc where I will pursue my dream of studying business.
I am currently also pursuing my passion for social media influencing and portraying different brands and ideals via Instagram. I have formed quite an attachment to reaching large masses of people in a positive and inspirational manner through social media platforms.

2) What are your topics of interest? What do you post on Instagram the most?

I love inspiring people. My captions are of a motivational and deep meaning nature. And I love posting many different aspects of life and everyday activities that would make people aware of the beauty that surrounds us. I love posting pictures of fun activities with friends, and I especially have a heart for travel so I post many photos of me when I travel, and then I always add my location whenever I’ve found a cute little café or restaurant or destination that I would like to share with the people who follow me so they can also attend the places.

3) How did your Instagram name come about?

My friends call me Syddels.

4) What are some apps you use to edit your photos? Share with us your photo-editing routine!

VSCO most definitely! I love the filters A6 and HB2. I always try and follow a colour theme on Instagram to make my feed visually appealing to my followers. And when editing my photos I play around with the exposure, contrast and saturation of the photos until I’m satisfied with the quality.

5) Any Instagrammers whom you really like? Which Instagrammer inspires you the most?

My favorite Instagram account is definitely Brandon Woelfel’s account (@bran.wolf)
I really wish I could edit my photos like him, because that’s how I wish my Instagram account to look like.

6) If there’s one thing your fellow Instagrammers just gotta try now, what’s it gonna be?

Online shopping. It’s my new muse. I order from all around the world, and there’s nothing more exciting than receiving a package from an international retailer and advertising it via social media.

7) What’s your favorite part about being an influencer?

Definitely the positive feedback and excited energy I receive from my followers when I recommend certain products. I love receiving comments and compliments from my followers whenever I post a nice picture with a deep caption or recommend a certain product and people enjoy it. I love the relationship and the communication between my followers and I.

8) What are some of your top tips to brands for running campaigns? How do you maintain authenticity?

Constant communication and updates to their followers. It’s definitely important to send out positive vibes and offer discounts or good deals to create a positive start with a new fan/ follower. I know how much I love receiving discounts and friendly emails from respective companies with regards to their latest and greatest deals and products. It’s a very good way to keep my interest and support. I believe authenticity comes from the companies moral standing and communication with their followers and their slogan especially. Authenticity is achieved through consistency and a positive marketing buzz.

9) What would your advice be on the importance of quality and original content?

Quality is top-of-the-list important. Quality is what keeps me coming back for more; A company will always have my customer loyalty if they deliver me good quality products because then I feel like I received my money’s worth. Quality differentiates brands from each other, and I will always opt for quality even if it’s more expensive.
Originality is important for differentiation. I would always prefer an original item and brand because it means I’ll stand out from others. I believe originality comes from a strong brand and keeping up with the latest fashion trends but also adding a twist to the product or idea makes it all the better.

10) What do you like best about partnering with brands?

The exposure. I love sharing in the success of spreading a brand’s customer base and market share. This makes me feel a part of something larger than myself, and that creates a certain feeling of satisfaction, which I love. And I really enjoy the communication with my followers and other people who are interested in these brands, and receiving positive feedback and seeing people taking an interest in these brands. And to be honest, I love testing these brands out myself.

Topics:

• Art
• Celebrities
• Design
• DIY & Crafts
• Fashion
• Film, Music & Books
• Food & Drink
• Hair & Beauty
• Health & Fitness
• Humor
• Photography
• Technology
• Travel

Country:

South Africa