Instagram Influencer Spotlight On: Sunakshi Jain @sunakshijain

1) Tell us a little about yourself. What are you doing now and where do you come from?

I am an IT professional by degree but a fitstagrammer by choice. I am managing by own brand of women footwear by the name of United Colors of Punjab. I am certified Digital marketeer and pushing myself in the field of fitness day by day, weight by weight! I am living in Chandigarh, basically from Punjab.

2) What are your topics of interest? What do you post on Instagram the most?

Clearing myths, breaking social taboos associated with women and their fitness, encouraging to follow the path of sustainable physical changes and motivating the eves of the society are my topics of interest.
My instagram posts are blend of fashion and fitness posts whereby I try to convey the messages regarding my above mentioned areas of interest.

3) How did your Instagram name come about?

My instagram name is nothing catchy sort of. I want to follow me and my name rather than quoting my profile with some random phrases. I believe my hardwork will be enough to attract the target audience.

4) What are some apps you use to edit your photos? Share with us your photo-editing routine!

My main area of focus is the message that I want to convey. Having said that I am not undermining the importance of a good click. I usually get the edits done from the photographer or else whatever I click, I edit with Instagram filters only.

5) Any Instagrammers whom you really like? Which Instagrammer inspires you the most?

most of my likings for instagrammers are from the field of fitness only but the one who inspires me the most is ashley horner

6) If there’s one thing your fellow Instagrammers just gotta try now, what’s it gonna be?

I would like them to have more and more live sessions so as to clear various queries people have regarding fitness, especially female fitness

7) What’s your favorite part about being an influencer?

when people get inspired from my posts or stories and DM me that I am the reason for the change in their perspective towards fitness and they too adopt a similar lifestyle, that is the most satisfying part of being an influencer

8) What are some of your top tips to brands for running campaigns? How do you maintain authenticity?

I am not an expert in this domain, so I would rather suggest and not advice the brands to create a bond with the influencer and make him/her feel as a part of the campaign,rather than just a “post and stories” association. They need to ask for genuine feedback about the product and should provide fair opportunity for the influencer to give his/her insights about the product.

9) What would your advice be on the importance of quality and original content?

quality and originality forms the core for any influencer. One may be able to garnish followers by having scenic pics and copied stuff but those followers are not the ones that one needs to grow his/her profile organically. Over the time there will be fewer and fewer involvement of such followers. By having quality and original stuff, you gain followers that are genuinely interested in your field and they do participate via messages and comments and thus making once profile an interactive one.

10) What do you like best about partnering with brands?

the best part is the goodies being offered and the joy of sharing the product with my followers that I feel are worthy of being marketed to create awareness about the presence of such thing to the masses

Topics:

• Cooking
• Fashion
• Health & Fitness

Country:

India