Instagram Influencer Spotlight On: Sloane Chmara @kaleandkravings

1) Tell us a little about yourself. What are you doing now and where do you come from?

My name is Sloane and I am 19 years old. I go to school at Vanderbilt University, but I am originally from Los Angeles. I have loved to cook and bake since I was young, and I have always been super active (whether it’s by dancing, cheerleading, or doing yoga and barre classes), so Kale & Kravings was born out of those two passions!

2) What are your topics of interest? What do you post on Instagram the most?

FOOD!!! I’m obsessed with everything food, health, and fitness, so you will find tons of healthy recipes on my Instagram. All of the dishes are pretty easy to make, and recently, I have been cooking everything in my dorm room without a kitchen!

3) How did your Instagram name come about?

I came up with Kale & Kravings because I wanted to get across the idea of being able to eat super yummy food that is healthy AND would be something that you crave. I make healthy desserts, healthy versions of pizza and pasta, along with yummy salads and veggie bowls. I also have a huge sweet tooth, and I wanted to experiment with healthy baking alongside my regular meals.

4) What are some apps you use to edit your photos? Share with us your photo-editing routine!

Editing food can be really tricky…it’s all about enhancing the natural beauty that’s already there and not overdoing it! I usually use Afterlight to bump up brightness and contrast, and I occasionally use Snapseed to make the backgrounds brighter.

5) Any Instagrammers whom you really like? Which Instagrammer inspires you the most?

The first healthy foodstagramer I ever followed was Rachaels’ Good Eats. Her page is absolutely beautiful and her recipes are delicious!!! I’ve made a bunch of her recipes and have been inspired by so many of her creations. I also love @rachlmansfield, @nourishedbykale, @megs_healthyymeals, and @sarafit_nf.

6) If there’s one thing your fellow Instagrammers just gotta try now, what’s it gonna be?

Apple cider vinegar!!! I drink 1 tbsp mixed with water every day. It has great detoxifying elements and makes me feel rejuvenated after a hard workout!

7) What’s your favorite part about being an influencer?

I love the fact that I can use my account to help and inspire other people to lead healthy lives. I never expected that my passion for food could take me this far, and I hope I can continue to grow and expand my brand so that I can share my recipes with more and more people!

8) What are some of your top tips to brands for running campaigns? How do you maintain authenticity?

Don’t fit into the food industry! People want healthy, yummy, on-the-go products without all of the added sugar and chemicals that many brands are pumping into their food. Stay true to the ingredients and make your customer’s health a priority.

9) What would your advice be on the importance of quality and original content?

Original content is so important because it shows the world who YOU are and what your brand is. I am a college student, so my photos are not super staged or styled, but I keep my page clean and bright which is what my brand is all about. I think the influencers with the most success are the ones that have truly defined and stuck to their image – they stay true to themselves and their content, and that’s why people love and follow them!

10) What do you like best about partnering with brands?

I love being able to try new products! I’ve been able to try super yummy bars, honey, protein powders, and more, and all of them inspire me to create more new recipes. I feel so lucky to be able to represent brands, and I hope I can continue to try more awesome products!

Topics:

• Cooking
• Food & Drink
• Hair & Beauty
• Health & Fitness

Country:

United States of America