Instagram Influencer Spotlight On: Sian Lee-Culross @Sian_leeculross

1) Tell us a little about yourself. What are you doing now and where do you come from?

I’m from a small town called Gosport in Hampshire, South UK that has a gorgeous beach with a view of the Isle of Wight. I’m currently a stay at home mum to a 3 year old little girl.

2) What are your topics of interest? What do you post on Instagram the most?

Makeup and beauty of all kinds! My looks vary from natural to dramatic to artistic and also varies from eye looks to face looks to lip arts.

3) How did your Instagram name come about?

My Instagram handle is just my name!

4) What are some apps you use to edit your photos? Share with us your photo-editing routine!

I LOVE Toolwiz Photos and Airbrush. I use Airbrush to get rid of any unwanted hairs or blemishes. I use Toolwiz Photos to enhance the colours and edit backgrounds. Toolwiz is also really good to use if you only want to put a filter on or change colour of a specific part of the photo as there is an eraser feature.

5) Any Instagrammers whom you really like? Which Instagrammer inspires you the most?

There are so many! I believe makeup is an art and I love all kinds of makeup (glam, SFX, bold), but my favourite Instagrammers/Influencers are @amberroughleymua @beffyboobear @let.the.beauty.out and @makeupby_moongirl. My favourite larger Instagrammers are @staceymariemua and @mmmmitchell as their looks are always absolutely stunning.

6) If there’s one thing your fellow Instagrammers just gotta try now, what’s it gonna be?

The Makeup Revolution Conceal and Define Concealer and Foundation. They are both amazing, creamy and full coverage and last ALL DAY!

7) What’s your favorite part about being an influencer?

Promoting my favourite products to my following. I always get comments and questions from people far and wide in regards to products and tips, too.

8) What are some of your top tips to brands for running campaigns? How do you maintain authenticity?

Don’t favouritise genres or skin colours and also don’t always go for people with a high following, I personally trust the opinions of people with a following under 20,000.

9) What would your advice be on the importance of quality and original content?

Quality is key to everything when it comes to content, especially if you’re promoting something. If your photo is blurry or not clear enough, people aren’t going to trust your opinion on it.

10) What do you like best about partnering with brands?

It not only helps the brand get noticed more but it helps me with my experience, especially if it’s something I don’t tend to experiment with much. I love giving honest reviews too as I know many people who are also interested in makeup and beauty.

Topics:

• Fashion
• Hair & Beauty

Country:

United Kingdom of Great Britain and Northern Ireland