Instagram Influencer Spotlight On: Rochelle Fletcher @rorofletcher

1) Tell us a little about yourself. What are you doing now and where do you come from?

I am a fashion and style blogger and the creator of http://www.prettyyellowthings.com. Being a former professional ballerina and Miami Dolphins Cheerleader I am a fan of expression whether it is through your fashion, style or any type of art form. Originally from Washington D.C. I have lived in New York City, Houston TX and now permanently in Miami.

2) What are your topics of interest? What do you post on Instagram the most?

Fashion and lifestyle

3) How did your Instagram name come about?

Although my name is Rochelle all my friends call me Roro. All it needed was my last name.

4) What are some apps you use to edit your photos? Share with us your photo-editing routine!

I use Aviary and Perfect 365

5) Any Instagrammers whom you really like? Which Instagrammer inspires you the most?

@Rachparcell, @Somethingnavy, @Alexandralapp_, @emilyanngemma

6) If there’s one thing your fellow Instagrammers just gotta try now, what’s it gonna be?

Murad

7) What’s your favorite part about being an influencer?

I love sharing the things I love with people who have similar interest. I love working with brands and learning more about them while continuing to incorporate their products in my everyday life.

8) What are some of your top tips to brands for running campaigns? How do you maintain authenticity?

If you already are familiar with the product and/or brand and if you use their products regularly and can give an honest and genuine recommendation.

9) What would your advice be on the importance of quality and original content?

Be honest, be consistent. If the brand/product isn’t something you believe in, that campaign/collaboration is not for you.

10) What do you like best about partnering with brands?

Building relationships and generating great results for you as well as the brand.

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