Instagram Influencer Spotlight On: Rocco Toniolo @roccotnl

1) Tell us a little about yourself. What are you doing now and where do you come from?

I’m a 22 years old Management student from Venice, Italy. Right now I’m studying for a semester in India, and travelling all around the country in the weekends, exploring different realities and diving into amazing cultures

2) What are your topics of interest? What do you post on Instagram the most?

I love travelling and I mainly post pictures about my travels all around the world, animals, landscapes and people. I post pretty much anything that inspires me and that makes the place I’m visiting special and unique

3) How did your Instagram name come about?

It’s just my name, and surname with no vowels. I kept it simple

4) What are some apps you use to edit your photos? Share with us your photo-editing routine!

I mainly use Instagram itself, but something i remove unwanted objects with Facetune or edit with Afterlight

5) Any Instagrammers whom you really like? Which Instagrammer inspires you the most?

Definitely doyoutravel, i adore his pictures, the colors and the harmony they have.
Other instagrammers that i like are carleyscamera, ulmn and gypsea_lusy (among others)

6) If there’s one thing your fellow Instagrammers just gotta try now, what’s it gonna be?

Visit at least one new place per year, i think it can make you grow as a person and learn more than what you’re probably studying

7) What’s your favorite part about being an influencer?

I don’t consider me one yet, but it would be awesome to inspire other people and to make them fall in love for my passions

8) What are some of your top tips to brands for running campaigns? How do you maintain authenticity?

They should learn about their customer base, their interests and dislikes, in order to provide customize products. They should tell about their story to make the customers feel involved and create brand loyalty, and they should be true to their brand roots. Customer relationship management should be deeply implemented. If I have to promote a product, first of all I have to be sure that I like using it for myself in order to create authenticity and for people to believe in what I’m telling them

9) What would your advice be on the importance of quality and original content?

Content on Instagram, if you want to be an influencer, can’t be copied by someone else. You can be inspired by someone, i think it’s normal, but it’s important to create your own personal style that differentiates yours from other accounts

10) What do you like best about partnering with brands?

I would love to recommend people the products I’m using and falling in love with, to help the brand creating credibility and customer loyalty

Topics:

• Fashion
• Nature & Outdoors
• Photography
• Travel

Country:

Italy