Instagram Influencer Spotlight On: Rahul Nishtha @inside_out_with_rahul_yuvi

1) Tell us a little about yourself. What are you doing now and where do you come from?

We are an insanely nomadic couple – Rahul ( A Civil Engineer & a Travel Blogger ) & Nishtha (Digital Marketing Influencer)

Our Travel Blog Inside Out with Rahul Yuvi too has been featured under The Best Indian Blogs Directory 2018 as well as in The Best Indian Blogs Directory 2019.

We have also been featured very recently as one of the Dynamic Duo Blogger people should know about in a post published by magicpin. in

Please find our Credentials here: https://the-passport-souls.travel.blog/acknowledgements-accolades/

Having traveled across quite a few countries and driven by a strong urge for writing, we write Travel Blogs, Restaurant / Resort Reviews, Technical post on Blogging for beginners, Motivational & Self-Development Articles, Book Reviews & Spiritual Blogs.

Besides I have written a few blogs specifically for beginners in the blogging world and One regarding SEO working. I also host Guest Posts in the same niches.

2) What are your topics of interest? What do you post on Instagram the most?

Our posts primarily pertain to following niches :

1.Travel Blogs
2.Restaurant /Resort /Food Reviews
3.Technical posts on Blogging (SEO)
4.Spiritual Blogs
5.Self Development & Motivational Human Stories

3) How did your Instagram name come about?

It came from Our Blog with Similar Name: Inside Out with Rahul Yuvi. The reason we chose this name is because by “Inside Out”, we meant that all our posts will be straight out of the heart – raw & real. While Rahul writes & when we about to start our Blog, we were blessed with our son “Yuvi” ..And that’s the story behind Inside Out with Rahul Yuvi.

4) What are some apps you use to edit your photos? Share with us your photo-editing routine!

We usually refrain from editing photos unless its last resort. Though once in a while, we have used VSCO, Snapseed besides adding filters in iOS.

5) Any Instagrammers whom you really like? Which Instagrammer inspires you the most?

We find Instagram posts by Raid De Himalaya (@raiddehimalaya ) and Incredible Himachal ( @incrediblehimachal.in ) truly magnificent.

6) What’s your favorite part about being an influencer?

Being an Influencer really helps you connect so well with the readers because with meaningful collaborations with good brands, we automatically end up creating a good & unique content that resonates with our Blog niches. Hence being an influencer helps as increase our loyal fan base and sometimes, we even feel like celebrities which surely is a great feeling 🙂 🙂

7) What’s your favorite part about StarNgage? Any exciting campaigns that you have joined through StarNgage before?

The whole concept of StarNgage is what drew us to this platform. Though we have recently joined StarNgage and hence, we are yet to join any campaign here but we have heard some excellent things from our other blogger friends that how StarNgage has helped them reach big brands as well as loyal readers.

8) What are some of your top tips to brands for running campaigns? How do you maintain authenticity?

Based on our experience of working with different brands on various campaigns, we would humbly like to suggest the following things to the brands :

1. While shortlisting influencers for a campaign, Originality & Creativity Quotient of content created by influencers should be the primary criteria followed by their Organic Reach & followers. Because only number of followers can’t decide how good or bad an influencer is. Capable & competent influencers , even with relatively lesser reach at a particular moment , can help a Brand grow exponentially because they have that hunger to grow themselves which in turn pushes them to create best content for campaigns that they take up .

2. If a Brand is really expecting an influencer to create magical content for their promotion, then the Brand must shell out a respectable payout that Influencers demand because more often than not, Influencers who refuse to compromise with cost will surely not compromise in their services. Basically , nothing comes for free and quality in the world of influencing comes at a price.

9) What would your advice be on the importance of quality and original content?

As already stated in the answer to one of the questions above, the quality, uniqueness & Originality of Content should form the basis of shortlisting any influencer.

So while brands should review the content & competence of influencers instead of solely checking their number of followers, at the same time, we would like to give a piece of friendly advice to the influencers: Buddies, no matter what, just never ever compromise on your content creation because it’s your creation which will eventually make you or break you.

10) What do you like best about partnering with brands?

Partnering with Brands helps in following :

– understanding minutes of business in the digital world
– keeping oneself updated with latest & biggest players in the market
– enhancing knowledge & hence expanding horizon
– expanding network
– creating one on one connect with so many creative people
– getting financial freedom
– converting your passion into a source of income

Topics:

• Fashion
• Food & Drink
• Photography
• Travel

Country:

India