Instagram Influencer Spotlight On: Preetish Panda @GoStylict

1) Tell us a little about yourself. What are you doing now and where do you come from?

I’m from India and my professional experience ranges from product engineering, business analysis to product management. Currently I’m working on Stylict.com – a unified platform to share, discover and buy latest fashion. Basically we showcase trending fashion everyday – clothes, accessories, footwear, bags to grooming products. All of the content is curated by our community of style addicts. We help fashion designers, models, photographers, retailers by increasing their reach and building stronger audience base.

2) What are your topics of interest? What do you post on Instagram the most?

We’re all about fashion. If we catch something which is trending or gaining good traction on our platform then publish it on Instagram. It can be anything – dress, shoes, kaftan, suit to hat.

3) How did your Instagram name come about?

Our Instagram name (GoStylict) has been derived from our website – Stylict.

4) What are some apps you use to edit your photos? Share with us your photo-editing routine!

We don’t do a lot of editing, as the photos are submitted by our community members. But when we edit, we mostly use Photoshop.

5) Any Instagrammers whom you really like? Which Instagrammer inspires you the most?

Yes, there are many. On top of my mind, I’d say Charlotte from @thefashionguitar and Blair from @blaireadiebee are doing great!

6) If there’s one thing your fellow Instagrammers just gotta try now, what’s it gonna be?

You’ve got to try Instagram stories. It lets you upload pics and videos that would expire after 24 hours. This new feature has successfully added video element to the platform.

7) What’s your favorite part about being an influencer?

Our audience trust us with quality content and believe we’d always accurately showcase the flavour of the season. Delighting them is something matters the most to us.

8) What are some of your top tips to brands for running campaigns? How do you maintain authenticity?

When brands run campaigns, they need to pay attention to the messaging and whether it is in sync with their brand personality (they very thing that tells people what they stand for and why people should buy into it). If you have figured out your brand personality, then maintaining authenticity should not be a challenge. You just need to make sure that the message sent out by your brand is something that is in line with your personality. If your brand is all about fun, frolic and humour, then the messaging must bring a dash of smile and joy to the audiences.

9) What would your advice be on the importance of quality and original content?

Content can make or brake your business. There is no doubt that content producers must provide utmost importance to quality and originality.

10) What do you like best about partnering with brands?

Every brand tells a story and that’s an important aspect of brand building. Telling the story in a visual format can be long lasting if it is done in the right way. Partnering with brand to tell their story and simultaneously providing value to the audiences is the challenging and most loved part. It is all about find the sweet spot that connects both brand and its audience.

Topics:

• Fashion
• Hair & Beauty

Country:

India