Instagram Influencer Spotlight On: PeanutLoti @peanutloti

1) Tell us a little about yourself. What are you doing now and where do you come from?

We are 2 university students from Singapore, started a food instagram account a few months ago.

2) What are your topics of interest? What do you post on Instagram the most?

Food! As most instagrammers do!

3) How did your Instagram name come about?

We wanted a food related name for our account so we decided to go for peanut butter sandwich, as it seems to be a catchy name. Also because we are posting mostly food from Singapore so we decided to add a local twist by changing ‘sandwich’ to ‘loti’.

4) What are some apps you use to edit your photos? Share with us your photo-editing routine!

VSCO would be our most commonly used. The shots itself is the most important, a good shot is half the battle won.

5) Any Instagrammers whom you really like? Which Instagrammer inspires you the most?

danielfooddiary would be one of them.

6) If there’s one thing your fellow Instagrammers just gotta try now, what’s it gonna be?

Keep exploring new food spots, there’s more and more new food establishment or hype coming up.

7) What’s your favorite part about being an influencer?

Being able to be the ‘go to’ guy when people want to know more about food in Singapore. Always sharing new food spots or hidden gem for my followers.

8) What are some of your top tips to brands for running campaigns? How do you maintain authenticity?

Be clear and concise in your brief, gather feedback from your audience. Do not attach any motive behind your actions, be honest as it builds up your reputation.

9) What would your advice be on the importance of quality and original content?

There are information made readily for everyone at their finger tips, the ability to create quality and original content allows you to better engage with your target audience.

10) What do you like best about partnering with brands?

Being able to learn more about their products as well as to convey those information to my followers.