Instagram Influencer Spotlight On: Olivia Bianchi @olivia.bianchi

1) Tell us a little about yourself. What are you doing now and where do you come from?

Hi there! My name is Olivia and I’m a 25 years old French lady who lived between London, San Francisco and Paris! I’m actually working as the Head of PR for a french start-up. It’s amazing how you can learn from entrepreneurs! I like to see myself as an extrovert and tends to talk a lot!

2) What are your topics of interest? What do you post on Instagram the most?

Well, that’s a tricky question! I like to post about what I love and what I find very surprising about my life! My Instagram profile is like my personal diary! I show my travels, my life between Paris – San Francisco and London, my friends, my new outfits! My favorite topics are all about fashion, travel and food! At the same time, I like partying a lot! I like posting videos of where I went and what I want to do next! It’s all about me!

3) How did your Instagram name come about?

Easy question! I took my first and last name! I’m not very creative about it! I want to build my career and reputation about my real name! That’s why I didn’t want to change anything! I want people to find my profile easily!

4) What are some apps you use to edit your photos? Share with us your photo-editing routine!

That’s not cool but I LOVE Facetune! It’s like my personal photoshop! It’s so easy to use it and make my pictures amazing! Today, Instagram adds so many features that I don’t need any other apps to make my pictures cool! I don’t want to trick my followers! It’s all about sharing my moments!

5) Any Instagrammers whom you really like? Which Instagrammer inspires you the most?

So many … The first one would be Chiara Ferragni! She shares so many things with her followers! As if we were part of her own personal world! I like it so much!
Secondly, as a french person, I highly appreciate Caroline Receveur! She is amazing! I love her outfits!

6) If there’s one thing your fellow Instagrammers just gotta try now, what’s it gonna be?

Well! They should try So Shape! I’m working with them on different new diets and they work very well! Their products are colorful and easy to show to my followers!

7) What’s your favorite part about being an influencer?

Well, I like to share my moments! I like to see the comments where people say they want to try what I do! It’s amazing to see that you can give ideas to your community! It’s also very nice to try new products and give your thoughts!

8) What are some of your top tips to brands for running campaigns? How do you maintain authenticity?

The first one would be to be sure to target the right community! Sometimes, inapropriate brands tend to contact me in order to advertise their products. I don’t want to do it! I don’t want to feel the pressure!
As a personal diary, I want to share what I think is the best! I don’t want to not give the right advices to my community!
To maintain authenticity, I think brands should not follow-up every day! They should try to consider influencer’s opinions and right as a team with them!

9) What would your advice be on the importance of quality and original content?

People don’t want to see the same thing everywhere! My Instagram profile is speaking to everybody as it shows my adventures! I’m proud to explain what I like to do! It’s showing my memories with pics!

10) What do you like best about partnering with brands?

The best thing is collaboration: I like to be an early adopter! I like to try new brands and change my habits! It’s very interesting to understand what are the brand’s values!

Topics:

• Cooking
• Fashion
• Food & Drink
• Hair & Beauty
• Health & Fitness
• Travel

Country:

France