Instagram Influencer Spotlight On: Nicoleta TURCITU @mamapetoc

1) Tell us a little about yourself. What are you doing now and where do you come from?

I’m 40 years old and I’m from Romania. I dance tango and I’m pretty good at storytelling (that’s why I started a blog I’m interested in new femininity, photography, self development and all the things that describe my feminine universe.

2) What are your topics of interest? What do you post on Instagram the most?

My content is focused on women. I post about lifestyle, beauty, self care and self – love, fashion, books and emotions.

3) How did your Instagram name come about?

MAMAPETOC– “Mama” means mother in Romanian. Because I’m a MOTHER :). “PeTOC” means on high heels– because I’m a tango dancer and I dance on high-heel shoes 🙂

4) What are some apps you use to edit your photos? Share with us your photo-editing routine!

I use Snapseed, Adobe Lightroom, Tezza, VSCO. Actually, I have tried almost all the editing apps 🙂

5) Any Instagrammers whom you really like? Which Instagrammer inspires you the most?

Sorelle Amore, Jenny Mustard…

6) What’s your favorite part about being an influencer?

My favourite part is to create and tell a story. Because behind every photo is a story. Being creative is my favourite part. And also the comments and messages that I receive from my community when my content touches them at emotional level. The emotions, the reactions.

7) What’s your favorite part about StarNgage? Any exciting campaigns that you have joined through StarNgage before?

No, this is the first step for me here.

8) What are some of your top tips to brands for running campaigns? How do you maintain authenticity?

To choose authentic influences, not numbers or old style marketing. To share valuable and emotional content, to keep in touch with their community. To encourage and to inspire others.

9) What would your advice be on the importance of quality and original content?

Instagram is very competitive :). We have professional photographers and influencers who invest a lot in their image (but many of them don’t say much). On the other hand we have micro influencers who struggle to be involved. I think that good quality content means to have good image, interesting or emotional message, a story and to reveal that is made by a human being.

10) What do you like best about partnering with brands?

The challenge to create something valuable, the importance to have your brand next to a respected brand.


  • Art
  • Education
  • Fashion
  • Film, Music & Books
  • Hair & Beauty
  • Health & Fitness
  • Photography



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