Instagram Influencer Spotlight On: Natalie Cheng @naturally_natnc

1) Tell us a little about yourself. What are you doing now and where do you come from?

I’m born and raised in the vibrant city of Hong Kong and will be attending university in the UK this year, majoring in English and Japanese.

2) What are your topics of interest? What do you post on Instagram the most?

My Instagram feed is based around promoting a healthy lifestyle, including photos of vegan living, food, travel, photography, fitness and my personal life; these are the topics that interests me the most. Most of my photos are quite colourful and bright, which is my theme.

3) How did your Instagram name come about?

I really wanted it to express and present to my followers that I live a very healthy and green lifestyle (veganism etc), so ‘naturally_natnc’ is rather fitting to what my actual feed is about- keeping things simple, natural and organic.

4) What are some apps you use to edit your photos? Share with us your photo-editing routine!

VSCO Cam is definitely a no brainer! First off, I usually adjust the brightness and contrast along with sharpness and clarity. The next step is to use a filter, my go-to filter is always HB1 because it really gives me that bright and cool tone I’m looking for. Afterwards, I would adjust the saturation, temperature and add a tint.

5) Any Instagrammers whom you really like? Which Instagrammer inspires you the most?

My favourite Instagrammers would be ‘thrivingonplants’ by Cherie Tu and ‘bonnyrebecca’. They are both vegans and reside in Australia. Their Instagram feed is always on point and the effort they put into taking photos is absolutely inspiring!

6) If there’s one thing your fellow Instagrammers just gotta try now, what’s it gonna be?

Definitely try and recreate some delicious vegan recipes and share it on their Instagram!

7) What’s your favorite part about being an influencer?

Being able to know that the things I do can have the power to influence and inspire someone else, which in turn inspires me to keep posting and sharing knowledge that I learnt.

8) What are some of your top tips to brands for running campaigns? How do you maintain authenticity?

In terms of campaigns, you really need to have good connections with important people that can benefit your business. Go out there and attend events to introduce who you are, take every single opportunity no matter how small the outcome might be. Try to engage with your audience as much as possible and keep your content fresh!

9) What would your advice be on the importance of quality and original content?

It is somewhat meaningless if you are just going to plagiarise other people’s content, you aren’t really doing your business any good; your audience will be bored and eventually get tired of the things you post. Always try your hardest to get some good quality photos onto your feed, this can help push your account a lot and it makes your account look much more professional.

10) What do you like best about partnering with brands?

The ability to promote a message and getting the help you need to voice what you want your audience to know. Influencers should always help each other to build a community; it will benefit you and that brand in the long run. It’s also really nice to meet new people and come up with brand new ideas together!

Topics:

• Cooking
• Fashion
• Food & Drink
• Health & Fitness
• Photography
• Travel

Country:

United Kingdom of Great Britain and Northern Ireland