Instagram Influencer Spotlight On: Melissa @melissalondonmickey

1) Tell us a little about yourself. What are you doing now and where do you come from?

I am Melissa and I run a women’s community known as The Ladies Cue (@theladiescue). It is a platform made for ladies by ladies because as a lady, there are just so many roles to play in life. It is not easy without love and support therefore I decided to step out of my comfort zone to create a platform that can help women that feel the same as I do. I used to fly with Singapore Airlines and worked in the marketing and branding department as well as run an events company. I am running The Ladies Cue with the past decade of experience with my partner Jenny Lee who used to be in the business sector of Mediacorp. She is 14 years older than I am and it has become our brand’s unique character.

2) What are your topics of interest? What do you post on Instagram the most?

I love travelling and therefore most of my posts are travel related. I also enjoy beauty products and fashion products. My life’s motto is “Create The Life You Love”. I aim for happiness and ensure that I do my best daily because no one will know if that day is my last day on planet Earth.

3) How did your Instagram name come about?

I love being in London and I am a huge fan of Mickey Mouse!

4) What are some apps you use to edit your photos? Share with us your photo-editing routine!

I use Meitu to beautify my skin or to even add some makeup (because there are days that I want to head out with bare skin to let my skin breathe!) I also use Lightroom to edit the colour of photos as well as Quickshot and Snow for additional effects.

5) Any Instagrammers whom you really like? Which Instagrammer inspires you the most?

Everyone has their own strengths and I really enjoy watching and hearing from @weworewhat and @inthefrow. They have shown me what ladies in the fashion industry can do and how social media has become a full-time career.

6) What’s your favorite part about being an influencer?

I had always loved being a part of media, therefore my favourite part is to receive first-hand information with the latest trends and happenings. These are the perks of being in the media and I truly appreciate and enjoy the perks I receive.

7) What’s your favorite part about StarNgage? Any exciting campaigns that you have joined through StarNgage before?

I have only done a couple and I wished I will be able to get more! The app is easy to use and it’s very straight forward.

8) What are some of your top tips to brands for running campaigns? How do you maintain authenticity?

Use the products or services and find their unique selling point. We are the voices of the brand and every product/ service may not be perfect but there will always be that one special point that makes the product or service important.

9) What would your advice be on the importance of quality and original content?

It has to come from the heart. Your advice reflects on your character and your character reflects your thought process. This thought process is greatly impacted by what we have in our hearts. Therefore, to stay true to myself, I listen to my heart and allows my heart to guide me in the voice that I have to the public.

10) What do you like best about partnering with brands?

I love the appreciation and gratitude brands show to me. At the end of the day, some of the brands’ staff become really good friends with me and I learned that there are really many sincere people out there just waiting to be discovered in my life! So friendships are what I like best when partnering with brands!

Topics:

• Celebrities
• Fashion
• Food & Drink
• Hair & Beauty
• Health & Fitness
• Photography
• Travel

Country:

Singapore