Instagram Influencer Spotlight On: Kiran Mazumder @kiran.mazumder

1) Tell us a little about yourself. What are you doing now and where do you come from?

So my name is Kiran Mazumder and I’m born and brought up in Kolkata ;
When I’m not working, I like to spend time on social media especially Instagram, or create new content for my Youtube channel. I’m a big foodie *healthy food* who loves fashion and trying on new beauty trends most of the time.
I’m looking forward to being a good social media influencer someday!

2) What are your topics of interest? What do you post on Instagram the most?

My topics of interest mainly focus on fitness, skincare, make-up, and cooking new recipes.
I mostly post portraits and pictures on Instagram and I share the makeup and outfit tips for anyone needs to look it up and apart from that I post my social media content snippets on Instagram. Basically I try and make the best out of the social media platform so that my message can come across the globe.

3) How did your Instagram name come about?

I prefer my own name as my Instagram name, I keep it real, so my IG handle is just: @kiran.mazumder

4) What are some apps you use to edit your photos? Share with us your photo-editing routine!

I don’t usually edit my pictures, natural pictures come out perfect for me but if I do use editing apps for framing or shaping my pictures then it has to be none other than PicsArt, it’s one of its kind for sure!

5) Any Instagrammers whom you really like? Which Instagrammer inspires you the most?

I think Instagram is a platform that helps influencers like us look up to their inspiration. For me, I look up to the sensation Model Candice Swanepoel who has maintained her lifestyle even after having 2 kids, Victoria’s Secret; every girl’s favorite, Bella Hadid another sensational International Model, Youtube sensation Lilly Singh, Mostly Sane, Tasty and many more.

6) What’s your favorite part about being an influencer?

My favorite part about being an Influencer is that I can help out girls with enhanced style and fashion sense, I can help out with fitness and makeup tips, which can give the confidence to groom themselves up in an all-new way!

7) What’s your favorite part about StarNgage? Any exciting campaigns that you have joined through StarNgage before?

I’m a beginner in StarNgage and yet to join and engage myself in any campaigns but I’m glad to be part of the StarNgage family, I look forward to being part of many exciting campaigns in this platform.

8) What are some of your top tips to brands for running campaigns? How do you maintain authenticity?

These are my personal top tips to brands for running campaigns which actually excels in the field of marketing in business
Use existing platforms in a unique way
Experiment with new, emerging platforms
Get your audience involved
Tap into trending topics creatively
Let your audience be part of the experience life
Be creative with constraints
Encourage your audience to create and share
Increase your reach with influencers.
Focus on one platform
Keep things simple
Time it right
Use the latest features or technologies to create better content
Promote with social ads
Partner with other businesses

9) What would your advice be on the importance of quality and original content?

Quality content is evergreen; You need to create and feature quality, original content that helps your brand stand out from the competition and get found. Quality content helps in the following ways:
Writing quality content indirectly will help you to increase the search engine rankings.
Know Your Audience. What makes content truly great?
Know Your Topic. Of course, besides getting to know your audience, you also need to invest in owning your topic it is a must so that the aim is clear
Write The Way You want influencers to Speak
Include Data
Use Examples
Include Visuals
Format Properly
Edit and Proofread !!!!!!!!!!!

10) What do you like best about partnering with brands?

Partnering with brands gives me a variant responsibility to focus that particular brand as a part of me once the deal is sealed. The best thing according to me about being partnering with brands is a platform where I have got a wide reach to bigger and broader audience as we leave the brand open to double reach.
And when two brands join forces, it gives people something to talk about. From extra news coverage, traffic to your website, and enhancing visibility of your products, the buzz can be a major bonus for my profile as an Influencer which as well gives a chance to diversity & sharing resources to enhance brand perceptions.

Topics:

• Art
• Celebrities
• Cooking
• Design
• DIY & Crafts
• Fashion
• Film, Music & Books
• Food & Drink
• Hair & Beauty
• Health & Fitness
• Photography
• Technology
• Travel

Country:

India