Instagram Influencer Spotlight On: Helena Malogorski @helenarawandlifestyle

1) Tell us a little about yourself. What are you doing now and where do you come from?

Hi! I come from Croatia, but live in London (UK) and Sisak (Croatia). I have a company with dietetic products (100% natural and innovative) and a healthy lifestyle brand called Blendologia (youtube videos, facebook, etc.). My passion is a healthy lifestyle and fashion, so I combined these two in my Instagram account, which I update daily and take it very seriously. I believe in positive thinking and believe that you can achieve anything you wish for.

2) What are your topics of interest? What do you post on Instagram the most?

Healthy food, healthy lifestyle and fashion. I post food and fashion on most occasions.

3) How did your Instagram name come about?

My name consists of my name (Helena), raw (as a raw food, since I eat clean fresh unprocessed food 90% of my time) and lifestyle (as I lead a very healthy and interesting lifestyle).

4) What are some apps you use to edit your photos? Share with us your photo-editing routine!

I use Iphone 6 for my photos. Editing is usually in Vsco, which I adore. I tend to use natural lightning and little bit of sharpening and contrast. That’s it!

5) Any Instagrammers whom you really like? Which Instagrammer inspires you the most?

Lichipan, Tasty, Prettylittleinspo, Stellamccartney, Chanelofficial

6) If there’s one thing your fellow Instagrammers just gotta try now, what’s it gonna be?

Cinemagraph and Gif for Instagram – definitely!

7) What’s your favorite part about being an influencer?

To spread my passion! Really! There is nothing better than people who like you and your work. There is nothing that can satisfy me more (except collaboration with Stella McCartney:)))))

8) What are some of your top tips to brands for running campaigns? How do you maintain authenticity?

Always make people feel special. Emotions play a great role in the customer journey. As for the authenticity – always be innovative! Try something that no one tried before. Or copy successful ideas, but give it your unique personal touch.

9) What would your advice be on the importance of quality and original content?

You have to put some effort in your work. Good camera and lightning are a must. People are visual beings. We are naturally attracted to something beautiful. I also think that the world today is a very hectic and too serious, so people like to relax with funny and interesting, easy-going and original (never seen) things. A lot of people think they have boring lives, so they like to peak in someone else’s world. If you are original and special, you’ll always have your audience.

10) What do you like best about partnering with brands?

Oh! I like to try new things! I also like to recommend something that’s worthy. I’ve always done that, since I was a kid. It’s a great thing when you can help someone to get something, so they don’t have to spend time looking and trying for themselves.

Topics:

• Cooking
• Design
• DIY & Crafts
• Fashion
• Film, Music & Books
• Food & Drink
• Gardening
• Hair & Beauty
• Health & Fitness
• Nature & Outdoors
• Photography

Country:

Croatia