Instagram Influencer Spotlight On: Giulia @giuliahepburn

1) Tell us a little about yourself. What are you doing now and where do you come from?

I am a freelance Fashion Photographer with a Graphic/ Photography background and over
three years of experiences in photographic editorials and postproduction. I started my own
business in 2012 and I have been spreading enthusiasm ever since. I worked as a photographer
for private clients to realise photos for their website and catalogue. I also worked with a
professional team to realise some fashion editorial that are published on magazine as “Dark
Beauty Magazine”, “Flux Magazine”, “En Vie”, “Nikon Magazine”. Some of my photos are
been exposed in London, Madrid, Milan, Krakow, Alba and Trieste.
Now I am working as Social Media strategist/PR and Photographer for a Man Brand in London.

2) What are your topics of interest? What do you post on Instagram the most?

Travel, Architecture, Japan, Fashion, street.

3) How did your Instagram name come about?

I use my professional “nickname”, Giulia Hepburn, because I used this name in every social that I use.

4) What are some apps you use to edit your photos? Share with us your photo-editing routine!

I use Vsco cam, line camera, photoshop.

5) Any Instagrammers whom you really like? Which Instagrammer inspires you the most?

I follow and love instagram account as National Geographic, Show Studio, Tokyo Fashion, Archilovers. As instagrammers I love Macenzo, Jenniferbin, mr007.

6) If there’s one thing your fellow Instagrammers just gotta try now, what’s it gonna be?

Experiment on a topic. I really love lines and shapes and so I think they could try to explore the Worlds looking in everyday routine, to find the unexpected.

7) What’s your favorite part about being an influencer?

That people love my images, and they see what they/I dream.

8) What are some of your top tips to brands for running campaigns? How do you maintain authenticity?

Every brands need to create their own story, and to be emotional. Filters help a lot the perception of the images. Authenticity is to create good quality pictures for each brand, that show the best part of the products.

9) What would your advice be on the importance of quality and original content?

That is the most important thing for a brand. If everybody does the same kind of images and contents that people love, it could having the opposite of the desired effect, because it will be a copy of a copy. Every brand could create something original, from a different point of view, a short video, a good quote. Be always creative, think different, don’t copy.

10) What do you like best about partnering with brands?

I love to create and share idea with big brands, because we can grow up together and create something incredible.

Topics:

• Architecture
• Art
• Design
• Film, Music & Books
• Food & Drink
• Health & Fitness
• Photography
• Technology
• Travel

Country:

United Kingdom of Great Britain and Northern Ireland