Instagram Influencer Spotlight On: Federico @Defenderworld

1) Tell us a little about yourself. What are you doing now and where do you come from?

I’m Federico, a guy from Italy with a passion for cars and off-road and a pretty good knowledge of Instagram. I have only combined the two things and now I’m one of the most followed pages of Land Rover Defender on Instagram. People who follow me are defender lovers, outdoor lovers and camping addicted.

2) What are your topics of interest? What do you post on Instagram the most?

I only post Land Rover Defender pictures. I find them on Instagram from garages who build them and I accurately choose one of their pictures a day. I’m like a radio that takes many songs from different artists and that brings them together for the customer.

3) How did your Instagram name come about?

Defenderworld came as everyone who he’s looking for a defender page can immediately found me (as defender is the first word) and “world” it’s to make an idea of community, to let them know that there are people from all over the world with the same passion. I’m happy to see that they know each other thanks to my page.

4) What are some apps you use to edit your photos? Share with us your photo-editing routine!

I don’t usually edit my pictures if they are in HD.

5) Any Instagrammers whom you really like? Which Instagrammer inspires you the most?

No one inspires me. I only follow other Defender pages to see what they post and to keep my page original.

6) What’s your favorite part about being an influencer?

I love being in contact with people around the world and every time, and I always learn something from someone.

7) What’s your favorite part about StarNgage? Any exciting campaigns that you have joined through StarNgage before?

It’s the first time I use this platform so I don’t know for this moment.

8) What are some of your top tips to brands for running campaigns? How do you maintain authenticity?

I think that a good sponsored post and a story with the web site link of the brand attached (swipe up) is enough. I have a great engagement, so a lot of people will see them.

9) What would your advice be on the importance of quality and original content?

HD and a good subject are very important. Also being original it’s important and it’s not easy, as I post pictures from others, but I spend a lot of time looking for them to make sure I choose the best one.

10) What do you like best about partnering with brands?

It’s always interesting to collaborate with brands, to get to know people in the industry and I also think that every collaboration trained me to do better next time.


  • Cars & Motorcycles



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