Instagram Influencer Spotlight On: Emma Lambert @luxefamilytravel

1) Tell us a little about yourself. What are you doing now and where do you come from?

I’m a Sydney based mother of four well-travelled children.

2) What are your topics of interest? What do you post on Instagram the most?

Luxury travel is my thing and also making the best use of earning and redeeming frequent flyer points so I can travel the world with my children in business class.

3) How did your Instagram name come about?

I knew I specifically wanted to show how and where are the best places to travel in luxury as a family.

4) What are some apps you use to edit your photos? Share with us your photo-editing routine!

lightroom, snapseed. I take the photo on my DSLR, download to a portable hard drive, upload to lightroom, use one of my presets to “one click” edit, then tweak exposure etc and then share to my phone for posting on instagram.

5) Any Instagrammers whom you really like? Which Instagrammer inspires you the most?

gypsylovinlight, chelseakaui, mumpacktravel, travelinhershoes

6) If there’s one thing your fellow Instagrammers just gotta try now, what’s it gonna be?

go to the maldives!

7) What’s your favorite part about being an influencer?

sharing places with my audience, many of who will never have the chance to go there what its really like, i try to share as much as I can whilst at a new location on my instagram stores…what the smells are like, what the temperature feels like, what the food tastes like etc

8) What are some of your top tips to brands for running campaigns? How do you maintain authenticity?

Let the influencer choose the caption wording so it feels and IS authentic to their audience

9) What would your advice be on the importance of quality and original content?

its so Important for me to create a beautiful photo in beautiful locations and as the influencer market grows this is getting harder and harder to do

10) What do you like best about partnering with brands?

Its great to be able to create some meaningful content for a brand that only you can you provide in your own unique way.

Topics:

• Animals & Pets
• Cars & Motorcycles
• Design
• Fashion
• Food & Drink
• Hair & Beauty
• Health & Fitness
• Kids & Parenting
• Nature & Outdoors
• Photography
• Travel

Country:

Australia