Instagram Influencer Spotlight On: Elisa @elisa_s_y

1) Tell us a little about yourself. What are you doing now and where do you come from?

I’m Elisa, a Malaysian high schooler, studying at Marlborough College. I picked up figure skating as a hobby a couple years ago, and one thing led to another, and I ended up as an ambassador for xamas global, an athleisure company, making sportswear for figure skaters. I then landed a deal with the mad spinner, a company that produces figure skating training tools. This kickstarted my foray into the world of influencers, and now I’ve begun growing my page, and have gotten a few collabs.

2) What are your topics of interest? What do you post on Instagram the most?

I often post my figure skating progress, wearing my favourite outfits. I try to keep it real, showing both my successes and failures because I know how tough it is when you’re trying to learn a new move but all you see on your Instagram feed and explore page is everyone else smashing it. It makes you feel terrible about yourself, that you still can’t get it after ages. I hope by showing the ‘real’ side of skating falls and all, it can help my followers too.
I also love to show my favourite ‘fits to my followers, and there’s a healthy dose of pictures and clips of my kitten 🙂

3) How did your Instagram name come about?

Its not very original, just my name haha. Something funny though, my old user name (mind you this was when I first got my insta at 13) was elisaseecat. I thought it was quirky, but now I just wonder what it was thinking lol. I guess not much has changed though, as I do love to share my kitten excessively

4) What are some apps you use to edit your photos? Share with us your photo-editing routine!

I don’t really edit my pictures too much, as I said before, I like to keep it real. That being said, I do try to get good natural lighting in pictures, or use some lights to make the shot as good as possible, and when taking a pic use a good phone camera on portrait mode.

5) Any Instagrammers whom you really like? Which Instagrammer inspires you the most?

@mirainagasu.
Shes an ex olympian who represented the US in figure skating, and she makes the best content,
She keeps it real with some fail reels, showcasing her recovery after surgery, and also has some gorgeous pictures and reels of her skating.
It feels so authentic and real, and she engages with her followers all the time, and she is literally the best.

6) What’s your favorite part about being an influencer?

I love being able to connect my followers with products and brands they now love but have never heard of before, at my rink, I’ve introduced a bunch of other figure skaters to xamas and the mad spinner, and they love the products 🙂
And to be honest, the freebies are really cool too hahah

7) What’s your favorite part about StarNgage? Any exciting campaigns that you have joined through StarNgage before?

I’ve just joined StazNgage, and the thing that strikes me first is how user friendly the interface is and how easy it is to navigate and find deals that suit your niche to a tee. It is extremely helpful and allows me to find brands I myself would probably never find normally that I think my followers would love too.

8) What are some of your top tips to brands for running campaigns? How do you maintain authenticity?

Keep it completely transparent. Be upfront with your expectations, and clear with what you want. Communication is key to a successful and fun partnership.

9) What would your advice be on the importance of quality and original content?

Don’t go around chasing trends or hit posts. Stick to what you want to post, and what you would want to see on your feed and explore page. After all, if you don’t enjoy making the content it will show in the post, and it won’t do well. If you stick to what you enjoy and would want to see, it is likely that your target audience will also enjoy it and engage with your account.

10) What do you like best about partnering with brands?

I love how every brand i’d worked with so far has sent amazing quality products, and have been extremely friendly in communications, and the relationships have been amazing. I’ve been able to find brands I myself love, and so have my followers.

Topics:

  • Fashion
  • Hair & Beauty
  • Health & Fitness

Country:

Malaysia

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