Instagram Influencer Spotlight On: Elena @little_brussels_sunshines

1) Tell us a little about yourself. What are you doing now and where do you come from?

Elena, 29 years old, italian expat living in Brussels. Working in management hotel industry. I love hotel experience, food and travelling.

2) What are your topics of interest? What do you post on Instagram the most?

My main photo subjects:
Brussels street photography
Food
Travel

3) How did your Instagram name come about?

little Brussels sunshines is the name of my blog, that aims to share some “sunny” tips and feelings to my followers. In Brussels it’s rare that we get to have sunny weather, that’s why I mean to offer some sunshine through my posts 🙂

4) What are some apps you use to edit your photos? Share with us your photo-editing routine!

Instagram, Layout, Album and Photos from Sony Xperia mobile

5) Any Instagrammers whom you really like? Which Instagrammer inspires you the most?

gatherandfeast
framboisejam
gerarddms
taramilktea
ondejeune

6) If there’s one thing your fellow Instagrammers just gotta try now, what’s it gonna be?

Some food spots or some graffiti around Brussels I recently shared about.

7) What’s your favorite part about being an influencer?

Seeing that I can communicate my passion and my preference with my followers and that they react because they can feel the exact feeling I wanted to express. Of course also seeing that my pictures make them wanna go and try the places I recommend.

8) What are some of your top tips to brands for running campaigns? How do you maintain authenticity?

They should pick the influencers who are on the same wavelenght of the brand ( with style) and not only spread the communication to all influencers. It is important that the brand creates a trustful relationship with the influencer and leaves some freedom to the influencer to communicate about the product the way he preferes. I think it is important the influencer really appreciates the brand and does not do that only for being paid or getting something back. When I love something I want to suggest it to other people. What I like most is seeing that people who follow my suggestions then contact me back to say “thank you for the tip I loved it too”. That’s what I call authentic communication 🙂

9) What would your advice be on the importance of quality and original content?

Quality photo on Instagram is sharing something pretty, and visually appealing, because we first experience with the eyes.
The content becomes original if you can pass some of your feelings through details, adding a little extra you see and others can’t see. Having an original point of view.

10) What do you like best about partnering with brands?

I like promoting brands I believe in, it comes natural to me.

Topics:

• Architecture
• Design
• Food & Drink
• Nature & Outdoors
• Photography
• Travel

Country:

Belgium