Instagram Influencer Spotlight On: Diana @molewawa

1) Tell us a little about yourself. What are you doing now and where do you come from?

I am a full time working mommy with 3 beautiful babies, and a vegetarian diet.

2) What are your topics of interest? What do you post on Instagram the most?

I post what I love, and I think that’s everything in life.

3) How did your Instagram name come about?

I am a car fanatic and MoMo Racing was one of my favourite brand. I started as @molemole in mIRC days. At social channels where this nickname is not available, I will fall back on the second @molewawa – 娃娃 (gender)

4) What are some apps you use to edit your photos? Share with us your photo-editing routine!

I use the Line Camera, PhotoWonder, Adobe, Word Swag, PicLab, InstaMag, Giphy, DecoPic and many mix-and-match more

5) Any Instagrammers whom you really like? Which Instagrammer inspires you the most?

Good Food and Travel Intsta Graphics. They have the ability to make me hungry any time of the day, and entice me with the desire to leave everything behind just to see the many glorious wonders of our world.

6) If there’s one thing your fellow Instagrammers just gotta try now, what’s it gonna be?

To know who you are, what you stand for, why you are doing this, and then these graphics represent your objective. Imagine your child, mom, dad, sis, bro (grandpa, grandma, cousins, auntie, uncle), and how each of them looking at your Insta Graphics would perceive you.

Try adding them to your network. If they don’t have an account, set that up for them, and make them open it to see what you post.

Are you who you really are?

7) What’s your favorite part about being an influencer?

Broadcasting my lobang because good things must share…

8) What are some of your top tips to brands for running campaigns? How do you maintain authenticity?

It is never about the numbers, but the retention. Harder to keep a customer than to win one. Your existing employees and customers are your advocates. Customers who are complaining are the ones who trust your brand and care enough to speak up, and they should always be your first priority. Collaborate and co-create your products and services. This is the most authentic relationship a brand can own.

9) What would your advice be on the importance of quality and original content?

Quality – commitment to adhere to your brand guidelines.
Originality – consistently owning your brand (style, look, display, defines who you are, what creativity means to you)

10) What do you like best about partnering with brands?

When they remember you are their customer, ask for your time and help to improve their products and services, and they share the first UAT with you before launching.