Instagram Influencer Spotlight On: Christopher Smith @IamCLS

1) Tell us a little about yourself. What are you doing now and where do you come from?

I am from the stunningly beautiful and picturesque Jamaica. I am a Fashion/Travel/Tech aficionado. I currently work with the largest media entity in the Caribbean.

2) What are your topics of interest? What do you post on Instagram the most?

Lifestyle, fashion and travel.

3) How did your Instagram name come about?

Since high school I toyed with my initials as a moniker. I would put my initials on everything. Now it has stuck as a primary part of my personal brand identity. CLS, it’s clean, succinct and has a nice ring to it.

4) What are some apps you use to edit your photos? Share with us your photo-editing routine!

I take photos with a DSLR, or an iPhone for those moments when no pro equipment is at hand. Seldom I’ll go over to my MacBook Pro and make a few edits in Adobe Photoshop. The rest of the editing takes place in Instagram, manually editing the filter settings.

5) Any Instagrammers whom you really like? Which Instagrammer inspires you the most?

MenWithClass provides great style inspiration, and JustinLiv has a pretty good lifestyle feed

6) If there’s one thing your fellow Instagrammers just gotta try now, what’s it gonna be?

Travel to a foreign country. The benefits of a broadened perception of the world is priceless.

7) What’s your favorite part about being an influencer?

It is most fulfilling to know that I may possibly inspire others to be the best they can be, and to strive to meet their wildest aspirations. There are some who will get just one glimpse of what is possible, and they immediately find the drive and will to make the first step toward greatness or some goal they thought was unattainable.

8) What are some of your top tips to brands for running campaigns? How do you maintain authenticity?

Stay relevant. Know what connects with your audience. Connecting with your audience is key to arresting attention for your brand. People gravitate towards what is relatable on a deeper level. Authenticity is maintained by keeping everything natural and fun. Enjoying what you do is always immediately perceptible at the other end.

9) What would your advice be on the importance of quality and original content?

Human beings are very visual creatures. We are extremely perceptive. Due to the inordinate amount of information competing for our attention, we live in a time where we filter content at lightning speeds. An individual only needs the slightest reason to ignore a piece of content, and poor quality and something unoriginal is a surefire way to get discarded.

10) What do you like best about partnering with brands?

Definitely the creative process that goes into representing and presenting brands in an authentic and natural way that aligns with CLS.

Topics:

• Fashion
• Health & Fitness
• Travel

Country:

Jamaica