Instagram Influencer Spotlight On: Catarina @that_fitster

1) Tell us a little about yourself. What are you doing now and where do you come from?

I’m a healthy lifestyle blogger, mum of 3 small kids and a freelance management consultant. My Instagram reflects my lifestyle transformation and my newfound passion for health and fitness! My story starts 3 years go in my mid 30s after I’ve had my third baby. I didn’t feel happy with my body. I started working out for the first time in my life and slowly started to take an interest in healthy food. I’ve lost weight and I’m now healthier and stronger than ever! More importantly, I am at my happiest too! I want to inspire other women in their 30s to start NOW working towards their healthiest, strongest and happiest self! I also love writing on my blog: www.thatfitster.com , check it out!

2) What are your topics of interest? What do you post on Instagram the most?

My Instagram is about inspiring a healthy lifestyle. Under this theme there are 3 topics I post about: delicious healthy food, body-loving fitness and gorgeous activewear. I alternate the post topics to keep it varied and fun. But it’s always a true picture of what’s going on in my life, not staged!

3) How did your Instagram name come about?

Fitster is where “Fit” and “Hipster” come together! It’s fun, sends the right message and I think it’s catchy too!

4) What are some apps you use to edit your photos? Share with us your photo-editing routine!

Snapseed and Afterlight are my favourites. I use Snapseed mostly to enhance details on my food photos. Afterlight is great for everything else!

5) Any Instagrammers whom you really like? Which Instagrammer inspires you the most?

There are so many amazing accounts out there! I love some big ones like @fitnessontoast, @deliciouslyElla, madeleine_shaw_, @ameliafreer, @thepilatespt and and lots of small really authentic ones like @kcbauer or @amidunneit . Then of course there are the likes of @sweatybetty or @hipandhealthy for brilliant activewear.

6) If there’s one thing your fellow Instagrammers just gotta try now, what’s it gonna be?

Instagram stories videos!

7) What’s your favorite part about being an influencer?

Getting feedback from my followers is definitely the best thing! Knowing I’ve motivated them to get up in the morning and work out, that they’ve tried a new healthy recipe or that are happier because of that fabulous new top I’ve posted about – that makes my day! Even if I only help one person, it’s already worth it!

8) What are some of your top tips to brands for running campaigns? How do you maintain authenticity?

Put yourself in your followers’ (or customers’) shoes. Who are they? What do they love? What content do you have they would find useful? It sounds like such a cliche, but have your own tone of voice and be consistent. I also find that keeping it fun really helps too!

9) What would your advice be on the importance of quality and original content?

It’s key to maintain loyal followers and set yourself apart from crowd. It also has to be uncomplicated and useful for your audience – you only have a few seconds to capture their attention, so make it count!

10) What do you like best about partnering with brands?

I love to find out about exciting brand stories. I feel it plays a key role in setting brands apart and driving purchase and loyalty. I want to buy stories, not just products. I also love to collaborate in bringing new ideas to life.

Topics:

• Fashion
• Health & Fitness

Country:

United Kingdom of Great Britain and Northern Ireland