Instagram Influencer Spotlight On: Anshula Varma @passporttoeden

1) Tell us a little about yourself. What are you doing now and where do you come from?

Hello, lovely! I’m Anshula – exotic food lover, professional day-dreamer, and perpetual wanderer. Originally from Kingston, Jamaica, I am currently an Instagram-obsessed travel writer based in sweet ol’ Dallas, Texas.

2) What are your topics of interest? What do you post on Instagram the most?

I love inspiring others to travel so I post photos that showcase the energy and vibrant spirit of different destinations.

3) How did your Instagram name come about?

Passport to Eden is the name of my travel blog, but more importantly, it represents my mission in travel – to find the best of every place. I personally believe that every small town and big city in this world holds it’s own Eden, hence the name.

4) What are some apps you use to edit your photos? Share with us your photo-editing routine!

Snapseed is the one and only app I ever use and I love it so much!

5) Any Instagrammers whom you really like? Which Instagrammer inspires you the most?

@juliadimon. I love her on Word Travels and just poking through her Instagram (snaps and scribbles from her personal life) reminds me that dreams really do come true.

6) If there’s one thing your fellow Instagrammers just gotta try now, what’s it gonna be?

Don’t be afraid to be yourself. If selfies aren’t your thing, don’t post them. If super artsy shots aren’t your thing, don’t post them. Don’t just do what you see others doing. Be genuine and people will see and enjoy that.

7) What’s your favorite part about being an influencer?

Reaching people from across the world in a deeper level than I would have expected. It’s amazing to have the opportunity every day to inspire people to chase after their dreams.

8) What are some of your top tips to brands for running campaigns? How do you maintain authenticity?

Having worked with several brands, the best tip I can give is know your audience. Create a product with your audience in mind (not the creator) and it will be something they love and can relate to. Also, create a good quality product (quality always beats quantity).

9) What would your advice be on the importance of quality and original content?

Do something that defines you. It is easy to create original content when you have yourself in mind because every person is unique and different. If your fashion style isn’t run of the mill, flaunt it. If your travel style isn’t run of the mill, flaunt it. If your photography isn’t run of the mill, flaunt it. Discover what makes you different and showcase that to the world.

10) What do you like best about partnering with brands?

I love showing my audience a product that they may have never heard of before but I know they would love. I love marketing that product and creating campaigns for it when I know it deserves attention. I love the feeling of working as a human liaison because it adds a wonderful element of genuineness to the relationship between the consumer and the brand.

Topics:

• Architecture
• Food & Drink
• Nature & Outdoors
• Photography
• Technology
• Travel

Country:

United States of America