Instagram Influencer Spotlight On: Alexandra icaza @Fulaicaza

1) Tell us a little about yourself. What are you doing now and where do you come from?

I am a brewery owner in Panama, also an international beer judge, I travel the world to take beautiful pictures of places with beer, or delicious food paired with drinks.

2) What are your topics of interest? What do you post on Instagram the most?

My favorite topics are: great beer, delicious food, beautiful places, traveling the world, wine. And I post about all that on my instagram.

3) How did your Instagram name come about?

My insta name comes from my child nickname “fula” that means blonde in English.  My first social media page (Twitter) was name like that and when I opened my insta account I kept the name to be consistent.

4) What are some apps you use to edit your photos? Share with us your photo-editing routine!

I use for videos in shot to cut and trim, get better lighting.
And for pictures I use sweet selfie to get better lighting and better colors.

5) Any Instagrammers whom you really like? Which Instagrammer inspires you the most?

@muradosmann ,  @doyoutravel ,  @taramilktea. ,
@missholldoll , @Tifforelie , @THECHEWREVIEW , @isbeeracarb , @onedrinkaday , @thegirlwithbeer @babels_cameron
Those are some of my favorite.

6) What’s your favorite part about being an influencer?

My favorite part is to find beautiful spots to take pics, in order to reach my audience, and drive engagement on my page and my clients page. My goal is to create original, engaging content.

7) What’s your favorite part about StarNgage? Any exciting campaigns that you have joined through StarNgage before?

I like that the main goal of stargate help people to  win on Instagram. That here the brands can engage influencers to create content directly.
No campaign yet! But looking forward

8) What are some of your top tips to brands for running campaigns? How do you maintain authenticity?

My top tips: everyone must understand the brand identity! Be consistent with the message. You must evolve with time and be open to changes. Know your target.
I maintain authenticity by only promoting what I really enjoy and taking pictures of places or food that I really love

9) What would your advice be on the importance of quality and original content?

The most important advise is that you must keep it real. Your audience will notice if you are only promoting a brand because they pay you and not because you love it.
Also remember that you have an audience, your content must be directed to them. Keep yourself up to date.

10) What do you like best about partnering with brands?

To help both me and brands create new, exciting and unique brand experiences. Also to keep my page and theirs relatable, recognizable and accessible to customers


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