Instagram Influencer Spotlight On: Aditi Pillai @aditi_pillai

1) Tell us a little about yourself. What are you doing now and where do you come from?

I am a Biomedical Engineer by degree, graduated in 2015. Currently I work as a content writer and a social media manager over at TheHealthOrange, which is a health and wellness website. I was born and brought up in Mumbai and love the city immensely.

2) What are your topics of interest? What do you post on Instagram the most?

I am an absolute fashion and beauty fanatic and love stalking various beauty and fashion bloggers. I also love trying out new pubs/ restaurants and post a lot of food and outfit pictures.

3) How did your Instagram name come about?

It is just my full name.

4) What are some apps you use to edit your photos? Share with us your photo-editing routine!

I like to keep my pictures simple and try using the same filter in all my posts to seem the symmetry and theme similar. I usually just increase the brightness, lower the temperature and use a filter from VSCO cam.

5) Any Instagrammers whom you really like? Which Instagrammer inspires you the most?

I love mrbenbrown for his spectacular travel posts, wrightkitchen for her unique way of displaying food, carlycristman for her super clean, elegant fashion posts, copylab just for the laughs and many more. Connor Franta, Jack Harries have the best collection of posts as they constantly up their instagram game by capturing daily scenes/objects in a different light.

6) If there’s one thing your fellow Instagrammers just gotta try now, what’s it gonna be?

Go over to TheHealthOrange website and read the amazing collection of health and fitness posts that include recent medical technology, sexual health and a lot of fun and interesting topics to read from.

7) What’s your favorite part about being an influencer?

Being able to get an instant reaction after posting an image, getting positive feedback from my followers and I love it when followers/friends are happy with my personal recommendations!

8) What are some of your top tips to brands for running campaigns? How do you maintain authenticity?

Realize your brand niche and look for influencers that have that niche of audience instead of just an influencer with a lot more followers. Coming up with unique ways of displaying content and giving the influencers a chance to bring forth ideas on ways to market your brand efficiently

9) What would your advice be on the importance of quality and original content?

Being a content writer, I realize that content makes up for 80% of a brands worth. Original and innovative content helps boost your SEO rankings and draws the right audience.

10) What do you like best about partnering with brands?

Being able to discover and experience new brands that I would not have normally tried out or gone for.