Influencer Marketing Case Study: Nexford University #nexforduniversity
Nexford is an American university with a mission to bring high quality affordable education to those who need it the most across the world. Their primary target markets are emerging economies that have large youth populations who may not be able to afford a high quality American university.
Goals
- Primary Objective: To drive awareness of our university, drive users to follow Nexford on social media & to visit our own website. During this phase, the main focus will be on building awareness around the advantages that they offer as well as the benefits of online education. Their programs are 100% online.
- Secondary Objective(s): To promote scholarship. They are going to launch scholarships and work with influencers to help them market in their home countries.
Approach
- Engaged a mix of Mega/Macro/Micro influencers
USP
- You don’t need to be rich to go to the US and earn a degree, Nexford’s programs are completely online and affordable. Their American faculty will support you throughout your education. The job market is changing fast – whether its Artificial Intelligence or Data Science – how up to date is your education? Nexford can help you get more competitive.
Results
- Exposure to over 300,000 followers of influencers
- Averagely 300 Campaign Engagements Per Post
Campaign Report
https://www.instagram.com/stories/highlights/17905716877308931/
https://www.instagram.com/stories/highlights/18034672696152072/
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