Enjoy A Staycation Experience With InterContinental Singapore

Influencer Marketing Case Studies: Enjoy A Staycation Experience With InterContinental Singapore

As part of InterContinental Singapore’s continuous effort to provide personalised experiences with thoughtful touches, the hotel has launched a bespoke privilege to its guests staying in the Executive, Royal, Ambassador and Presidential Suites – a round-trip limousine transfers per stay to any destination in Singapore.

To promote the exclusive privilege, IHG partnered with StarNgage for an Influencer marketing campaign. We have invited a few travel influencers to embark on an InterContinental journey with a complimentary one-night stay in the IHG Executive Suite.

Goals

• Primary Objective -The objective of this collaboration is to drive bookings for Executive, Royal, Ambassador andPresidential Suites as well as highlight the limousine transfer and Club InterContinental privileges.

Approach

• For all social media posts, influencers have to geo-tag the location of the hotel and include the following hashtags as well: #InterContinentalSingapore #InterContinentalLife #ClubInterContinental #IHGxStarNgage #Sponsored

Results

• Exposure to over 91,000+ followers on Instagram
• 12 campaigns related Facebook/Blog/Instagram posts
• Likes received: 12,000+ Likes
• Comments received: 320+ Comments

With the complimentary two-way limousine transfers to any destinations in Singapore, just step right in from the luxury of your limousine to the beautiful reception counter at the main lobby of @interconsin! Applicable to all guests staying in Executive, Royal, Ambassador and Presidential Suites! Experience luxury travel via the link on my profile page! • #InterContinentalSingapore #InterContinentalLife #ClubInterContinental #IHGxStarNgage #Sponsored

A post shared by Calvin Seah (@calvinseah) on Oct 14, 2017 at 3:16am PDT

Be pampered with the first-class service of Club InterContinental when you stay at @interconsin! On top of access to the private lounge, all Club InterContinental guests will enjoy a host of complimentary bespoke services and privileges. Experience your privileges via the link on my profile page! • #InterContinentalSingapore #InterContinentalLife #ClubInterContinental #IHGxStarNgage #Sponsored

A post shared by Calvin Seah (@calvinseah) on Oct 21, 2017 at 3:31am PDT

Picture perfect Executive Suite at @interconsin!
Natural light filling the spacious room with such classy design! You even get to have a smartphone that provides 4G and calls to local and overseas! Experience luxury stay via the link on my profile page! • #InterContinentalSingapore #InterContinentalLife #ClubInterContinental #IHGxStarNgage #Sponsored

A post shared by Calvin Seah (@calvinseah) on Oct 28, 2017 at 4:25am PDT

And now, I must say goodbye to my home for one night. 🙋 Impeccable service and most of all, so much Singapore culture and flavor embedded not only in the exterior and interior of the hotel, but also in their staff who exuded so much attentiveness and warmness towards us.. 😌 The return limousine ride (to and from any location in Singapore) 🚗 well… made leaving a little easier 😬 You can book your own experience at the link provided (bit.ly/hyorineeig) in my bio too! #InterContinentalSingapore #InterContinentalLife #ClubInterContinental #Sponsored #Bugis #visitsingapore #exploresingapore #exploresg #singapore #싱가폴

A post shared by * baby 링❤ 서울/ㅎㄷ💋 * (@hyorinee) on Dec 9, 2017 at 5:59am PST

Capturing the spirit of Peranakan heritage in InterContinental Singapore Hotel.. 🎐 🏨 Beyond its modern facade, I was pretty surprised to see subtle and not so subtle tones of Peranakan designs injected into the hotel's decor, textiles, furniture, tiling and ambience. Exploring every nook and cranny of the hotel is now on my to do list during my stay here! 📜 🙋 Also, as part of my Executive Suite stay, I was pampered by the benefits of Club InterContinental which included afternoon tea 🍵, evening cocktails 🍷 and canapes 🧀 and my all time favorite… breakfast 🍴 ☕ Scroll through my carousel to see my experience with Club InterContinental ❤ You can book your own experience at the link provided (bit.ly/hyorineeig) in my bio too! #InterContinentalSingapore #InterContinentalLife #ClubInterContinental #Sponsored #Bugis #visitsingapore #exploresingapore #exploresg #singapore #싱가폴

A post shared by * baby 링❤ 서울/ㅎㄷ💋 * (@hyorinee) on Nov 25, 2017 at 11:45pm PST