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How many hours and days have you spent trying to gain more followers before one of your posts finally gains the attraction it deserves which brings in a sudden surge of followers?
Growing your followers is like building an empire. It does not happen overnight.
And it requires allies and strategies.
There are thousands of ways to gain more followers on Instagram. However, focusing on just a few basic and core actions is more than enough to grow your pool of followers.
#1 Collaborate with influencers and followers
You know how there are a gazillion sayings out there about two-is-better-than-one?
Ambassadorial collaboration is a powerful way of digitalizing word-of-mouth marketing – whether through a mention, a share, a like, a repost or simply allowing them to take over your account for a day or two. Collaborating with Instagram influencers and existing followers is one of the best ways to encourage a growth in the pool of followers and to build a community and a sense of belonging to it around your brand.
It is not uncommon to see brands like fashion jewellery retailers, Bauble Bar, forming collaborations with prominent fashion bloggers such as Wendy Nyugen from Wendy’s Lookbook by allowing full access to their Instagram account as a brand ambassador for a day or two as part of their marketing efforts.
#2 Creative Content is King
We always say that content is king. In a noisy information world, your content has to stick out like a sore thumb in order to attract your target audience. Inbound, Creating content that is similar to everyone else’s is bound to allow you to blend in well like a chameleon. But, that is not what we are going for – especially if you are building a brand using Instagram!
Here is a great example of a self-published writer, R.M. Drake, who started off by using Instagram to showcase his work. To date, his book Beautiful Chaos is one of the bestsellers on Amazon.
#3 Call for Action
It is so easy to assume that your followers are already following you on every platform. However, the truth is, they probably aren’t. The surefire way to get them onboard is to reach out to them on other social media platforms you are on.
While we know that call-to-actions are obviously a part of marketing efforts, it really does not harm to take on a more friendly tone when letting your existing followers know that you are ready to connect with them on Instagram. As always, giving your messages a personal touch goes a long way because a quick shoutout or a tweet will bring in more followers than you think!
Take some time to think about making a shoutout. What would it be?
#4 Utilize SEO
So, we all know the importance of hashtags and its ability to allow trackbacks. SEO is your best friend and comes in handy when it boils down to creating a hashtag especially since Instagram profiles also turn up on search pages.
Despite the fun of creating visual images on Instagram, this form of marketing is no different from any types of marketing on other platforms. Even if you don’t like spiders, this is the one time you want them crawling into your profile for SEO purposes!
#5 Pin your Instagram
The great thing about Instagram is its visual aspect. This means, you can easily pin your Instagram to Pinterest and start growing from there too! Based on a recent statistic on the usage of Pinterest, incorporating Pinterest into your Instagram marketing efforts will certainly drive results in growing your pool of followers on Instagram.
There are so many other ways to grow your followers and these are just an absolute few of them. What other ways do you use to gain more followers on Instagram?
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