Top Instagram Influencers and Instagram Users in New Zealand in 2024
Find out who are the top Instagram influencers in New Zealand. Download the list of the most popular Instagram accounts in New Zealand.
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Discover Top Ranked Influencers by Type and Category of Influence in New Zealand. We've profiled New Zealand's top influencers by number of followers and category so you can see how they're ranked. You can filter the ranking by selecting the country and category you're looking for. The ranking data will be updated every month.
Top Instagram Influencers
Top Instagram Influencers Ranking in New Zealand Find out the most influential Instagram accounts with details on their number of followers from New Zealand. We’re currently tracking a total of 450 influencers in New Zealand with between 1,000 and 10m followers.
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| # | @Username | Country/Region | Topics | Followers | Engagement Rate | |
|---|---|---|---|---|---|---|
| 1 |
|
Israel Adesanya @stylebender |
Sports Athlete Creators & Celebrities | 8.6M | 4.90% | |
| 2 |
|
Kane Williamson @kane_s_w |
Sports | 3.1M | 23.56% | |
| 3 |
|
Nicolò Zaniolo @nicolozaniolo |
Sports | 2.5M | 10.43% | |
| 4 |
|
BLACKCAPS @blackcapsnz |
Sports Cricket | 1.4M | 0.81% | |
| 5 |
|
Mad Mike Whiddett @madmike.123 |
Sports Auto and Vehicles Racing Riders Bikes | 1.2M | 1.03% | |
| 6 |
|
Sonny Bill Williams @sonnybillwilliams |
Sports Entertainment Singer Music | 1.1M | 4.72% | |
| 7 |
|
Brendon McCullum @bazmccullum42 |
Sports Cricket | 1.1M | 4.48% | |
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| 8 |
|
Dan Carter @dancarter_ |
Sports | 1M | 0.96% | |
| 9 |
|
Beauden Barrett @beaudenbarrett |
Sports | 696.1K | 4.85% | |
| 10 |
|
The Blues @bluesrugbyteam |
Sports Soccer | 314.4K | 1.85% | |
| 11 |
|
Crusaders @crusadersrugbyteam |
Sports | 293.5K | 1.98% | |
| 12 |
|
Tj Perenara @tj_perenara |
Sports Fitness and Health | 280.8K | 0.56% | |
| 13 |
|
Vodafone Warriors @nzwarriors |
Sports | 272.3K | 1.81% | |
| 14 |
|
Julian Savea @juliansavea7 |
Sports Training | 268.7K | 1.68% | |
| 15 |
|
Mitchell Santner @mitchsantner |
Sports Outdoor Activity Cricket Cars | 244K | 19.91% | |
| 16 |
|
Dan "Hangman" Hooker @danhangman |
Sports Coaching | 233.6K | 2.50% | |
| 17 |
|
Damian Mckenzie @damianmckenzie_ |
Sports | 224K | 5.90% | |
| 18 |
|
Ross Taylor @rossltaylor3 |
Sports Music | 221.3K | 9.50% | |
| 19 |
|
Richie Mo’unga @richiemounga |
Sports | 198K | 8.55% | |
| 20 |
|
Luna Rossa Prada Pirelli Team @lunarossachallenge |
Sports Racing | 192.4K | 2.78% | |
| 21 |
|
Fiji The Artist @f1j1 |
Sports Parenting | 190.3K | 1.14% | |
| 22 |
|
Black Ferns @blackferns |
Sports | 187.2K | 1.45% | |
| 23 |
|
Switchblade Jay White @jaywhitenz |
Sports | 183.4K | 3.97% | |
| 24 |
|
OUTWORK OUTLEARN @rugbybricks |
Sports Coaching Training | 170.3K | 1.22% | |
| 25 |
|
Sam Warburton @samwarbs |
Sports | 166.5K | 1.60% | |
| 26 |
|
Shane van Gisbergen @svg97 |
Sports | 159.3K | 4.86% | |
| 27 |
|
william waiirua💨 @w_cribb |
Fashion and Accessories Sports | 155.3K | 1.52% | |
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| 28 |
|
Israel Jamahl Akuhata Dagg @izzy_dagg |
Sports | 152K | 1.50% | |
| 29 |
|
Brendon Hartley @brendon_hartley |
Sports Personal Finance Riders Racing Motorcycle Racing | 151.1K | 1.44% | |
| 30 |
|
Van Roon Martial Arts @vanroonmartialarts |
Sports | 146.9K | 1.79% | |
| 31 |
|
matrix31 @matrix31 |
Sports Basketball Entertainment Music | 138K | 0.80% | |
| 32 |
|
Nick Webb @nick.webby |
Sports | 133.3K | 5.50% | |
| 33 |
|
Zoe Hobbs @zoe__hobbs |
Sports Fitness and Health | 131.5K | 4.86% | |
| 34 |
|
Gemma McCaw @gemflynn |
Outdoor Activity Sports Parenting Health Food | 126.4K | 2.88% | |
| 35 |
|
Kieran Read @kieranread08 |
Sports | 125.5K | 8.60% | |
| 36 |
|
Sam Cane @samcane7 |
Sports Personal Finance | 123.6K | 4.20% | |
| 37 |
|
Michael Bracewell @mikebracewell |
Sports | 112.4K | 115.62% | |
| 38 |
|
Tiago Santa Ritta @tiagosantaritta |
Outdoor Activity Sports Blues | 111K | 0.16% | |
| 39 |
|
Ryan Crotty @ryancrotty |
Sports | 109.5K | 3.10% | |
| 40 |
|
JOWIC @joechampness |
Entertainment and Music Sports Music Entertainment Singer | 105K | 5.09% | |
| 41 |
|
C A R L O S . U L B E R G @carlosulberg |
Sports Fitness and Health Entertainment and Music Modeling Coaching Health & Fitness | 104.6K | 3.29% | |
| 42 |
|
Emirates Team New Zealand @emiratesteamnz |
Sports Personal Finance Bikes Racing | 104.4K | 2.00% | |
| 43 |
|
Ish Sodhi @ic3_odi |
Sports | 102.2K | 4.02% | |
| 44 |
|
The New Zealand Team @thenzteam |
Sports | 101.7K | 0.74% | |
| 45 |
|
Eliza McCartney @eliza_mac_ |
Sports Education Modeling | 100K | 3.31% | |
| 46 |
|
Anton Lienert-Brown @anton_lb |
Sports Music | 97K | 5.58% | |
| 47 |
|
Luke Mcalister @mcalisterluke10 |
Sports Coaching | 95.8K | 3.60% | |
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| 48 |
|
NZ Kiwis and Kiwi Ferns @nzrugbyleague |
Sports Home and Garden Personal Finance | 92.2K | 1.69% | |
| 49 |
|
Silver Ferns @silverfernsnz |
Sports | 92.1K | 3.37% | |
| 50 |
|
Jake Robertson @jake_robertson_htbz |
Fitness and Health Outdoor Activity Sports Coaching Training | 91.3K | 2.49% | |
| 51 |
|
Anna Frost @annafrosty |
Outdoor Activity Sports Fitness and Health Adventure | 91K | 0.29% | |
| 52 |
|
Akira Ioane @akiraioane_ |
Sports Music | 89.8K | 4.47% | |
| 53 |
|
Laura Merrin @laura_merrin10 |
Sports Events Soccer | 85.9K | 4.71% | |
| 54 |
|
Dame Valerie Adams @valerieadams84 |
Sports Parenting Moms Coaching | 84.5K | 1.08% | |
| 55 |
|
Sophie Devine @sophd77 |
Sports | 83.7K | 6.39% | |
| 56 |
|
Scott Barrett @scottbarrett93 |
Sports Bikes | 82.2K | 5.91% | |
| 57 |
|
Charnze Nicoll-Klokstad @charnzenicollklokstad |
Sports Fashion and Accessories | 76K | 6.61% | |
| 58 |
|
BradQuakeRiddell @bradquakeriddell |
Sports | 75.9K | 9.51% | |
| 59 |
|
RhysW @rhysw0912 |
Sports | 69.3K | 5.04% | |
| 60 |
|
Portia Woodman-Wickliffe @porshwoodman |
Sports | 66.3K | 5.23% | |
| 61 |
|
Kayla Johnson @kaylamalvinacullen |
Sports Food & Drink | 66.1K | 9.43% | |
| 62 |
|
Zoi Sadowski-Synnott @zoisynnott |
Sports | 66.1K | 8.60% | |
| 63 |
|
Brett Gibbs @brettgibbz |
Sports Training Coaching Health & Fitness Cooking Food & Drink Humor | 63.5K | 3.81% | |
| 64 |
|
Colin Slade @colinslade |
Lifestyle Sports Fashion | 60.7K | 2.40% | |
| 65 |
|
HAYDEN WILDE 🇳🇿 @hayden_wilde |
Sports | 60K | 3.51% | |
| 66 |
|
Toks Fale @toksfale |
Sports Business and Finance Music | 59.9K | 0.34% | |
| 67 |
|
Olivia McTaggart @livi_mctaggart_pv |
Sports Outdoor Activity Coaching Training | 59.4K | 3.11% | |
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| 68 |
|
Ajaz Patel @ajazpatel |
Sports | 59.2K | 5.12% | |
| 69 |
|
Nico Porteous @nicoporteous |
Sports Ski Snowboarding Mountain | 58.6K | 12.29% | |
| 70 |
|
@lincoln_whiddett |
Sports | 55.7K | 3.80% | |
| 71 |
|
David Havili @davidhavili |
Sports | 55.3K | 8.37% | |
| 72 |
|
MS Mondraker @msmondrakerteam |
Outdoor Activity Sports Bikes Riders | 51.9K | 0.89% | |
| 73 |
|
Owen Franks @owen.franks |
Sports Personal Finance Coaching Training | 50.9K | 6.01% | |
| 74 |
|
Frank Pritchard @pritchardfrank |
Sports | 50.9K | 5.25% | |
| 75 |
|
Jamie Prier @equestriann_jamie |
Outdoor Activity Sports | 48.6K | 5.26% | |
| 76 |
|
Michaela Blyde @michaelablyde |
Sports | 47.9K | 7.35% | |
| 77 |
|
Jordan Riki @jordanriki |
Sports | 47.4K | 24.90% | |
| 78 |
|
Peter Burling @peteburling |
Sports Bikes | 45.6K | 11.70% | |
| 79 |
|
Brad Weber @brad_weber9 |
Sports | 45.3K | 5.81% | |
| 80 |
|
ta$ @tasmynrose |
Sports | 44.2K | 7.91% | |
| 81 |
|
Ben Townley @bentownleymx |
Outdoor Activity Sports Parenting Riders Motorcycle Racing | 44K | 2.02% | |
| 82 |
|
Wellington Phoenix FC @wellingtonphoenix |
Sports Soccer | 43.1K | 2.37% | |
| 83 |
|
G E N A H @genahfabian |
Sports | 41.6K | 3.30% | |
| 84 |
|
🇳🇿 ＭＡＲＣ ＪＡＣＯＢＳ @marcjacobskite |
Outdoor Activity Sports Surfing | 41K | 3.63% | |
| 85 |
|
CricWelly @cricwelly |
Sports | 40.9K | 15.42% | |
| 86 |
|
Roger Tuivasa-Sheck ☝🏼️ @tuivasasheck |
Sports | 40.7K | 20.50% | |
| 87 |
|
Jase Ryan @jaseryan1 |
Fitness and Health Sports | 40.2K | 2.29% | |
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| 88 |
|
Tyla Nathan-Wong, OLY @tylanathanwong |
Outdoor Activity Sports | 40.2K | 6.50% | |
| 89 |
|
ulidavila @ulidavila |
Sports Soccer Actors | 40K | 3.30% | |
| 90 |
|
George Bridge @georgebridge_ |
Sports | 39.7K | 12.80% | |
| 91 |
|
Patrick Tuipulotu @pattytuips |
Sports Parenting Music | 38.8K | 4.00% | |
| 92 |
|
Devon Conway @devonconway88 |
Sports | 38.1K | 26.10% | |
| 93 |
|
Will Jordan @willjordan_ |
Sports | 36.9K | 18.80% | |
| 94 |
|
Terenzo Bozzone @terenzo1 |
Sports Fitness and Health Personal Finance Coaching Training | 36.8K | 3.25% | |
| 95 |
|
Auckland Rugby @aucklandrugby |
Sports | 36.5K | 1.70% | |
| 96 |
|
Matthew Phillips @matthewphillips19 |
Sports Parenting Riders Motorcycle Racing | 35.5K | 3.71% | |
| 97 |
|
Courtney Duncan @cduncan151 |
Sports | 35.4K | 13.72% | |
| 98 |
|
Built To Fish @builttofish |
Outdoor Activity Sports News Fishing | 35.1K | 10.78% | |
| 99 |
|
Dylan Walsh @walsh_53 |
Sports Actors Motorcycle Racing Riders | 35.1K | 8.50% | |
| 100 |
|
Robbie Manson @robbie_manson |
Sports Bikes | 34K | 5.49% | |
FAQ: Top Instagram Influencers in New Zealand
Who is the most popular Instagram influencer in New Zealand?
If you're curious about the leading Instagram influencers in New Zealand, particularly the most followed accounts, our Influencer Discovery tool offers a free solution.
As of today, the most popular influencer from New Zealand is @stylebender with 8.6M subscribers in New Zealand.
The second most popular influencer on Instagram in New Zealand is @kane_s_w. The @kane_s_w profile has 3.1M subscribers. Among other top-ranked Instagram profiles is @nicolozaniolo. @nicolozaniolo has 1.4M followers.
How to find top New Zealand influencers on Instagram?
There are two methods for identifying top Instagram influencers. The first involves manual searching on the Instagram app or website, which can be time-consuming. The second, more efficient approach is to explore our Influencer Discovery tool. This tool allows you to sift through a vast content creator database, evaluating engagement rates, target audience demographics, and more to select the most suitable influencer for your needs. With this tool, you can filter influencers by location, size, age, and gender to pinpoint the perfect candidate.
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