List of Top 100 Food & Personal Goods Brands of United States in 2024

List of Top 100

What Are The Top Brands Operating in United States.
Discover what brands are popular in United States. Continue reading to know the top brands of United States. StarNgage’s Best Brands is a curated list of the Top 100 socially-devoted companies on Instagram. Check them out and get ready to analyze the results.

Ranking The Brands

How is brand ranking calculated?
Find out the most influential brands based on their followers size. We are currently tracking a total of 27,104 Top Brands on Instagram in United States.
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# Brand Name Country/Region Categories Followers Engagement Rate
1 Calvin Klein
@calvinklein
Fashion and Accessories Product Showcase Parenting Fashion Design Clothing Personal Goods & General Merchandise Stores 25.1M 1.35%
2 FashionNova.com
@fashionnova
Fashion and Accessories Modeling Plus Size Celebrities Clothing (Brand) Personal Goods & General Merchandise Stores 21.5M 0.01%
3 Anastasia Beverly Hills
@anastasiabeverlyhills
Beauty and Self Care Business Cosmetics Spa Beauty Personal Care Lifestyle Services 18.9M 0.06%
4 Starbucks
@starbucks
Food Lifestyle Brand Food & Personal Goods 17.9M 0.10%
5 Tiffany & Co.
@tiffanyandco
Jewelry Luxury Topic Shopping Retail Shopping & Retail Personal Goods & General Merchandise Stores 16.1M 0.12%
6 Ralph Lauren
@ralphlauren
Fashion and Accessories Home and Garden Arts and Crafts Styling Clothing Clothing (Brand) Personal Goods & General Merchandise Stores 15M 0.09%
7 NYX Professional Makeup
@nyxcosmetics
Beauty and Self Care Business Makeup Artist Personal Goods & General Merchandise Stores 14.6M 0.02%
8 MAKEUP BY MARIO
@makeupbymario
Beauty and Self Care Product Education Business and Finance Business Hair & Beauty Celebrities Health & Fitness Product/Service Personal Goods & General Merchandise Stores 13.9M 0.10%
9 FENTY BEAUTY BY RIHANNA
@fentybeauty
Beauty and Self Care Fashion and Accessories Business Health Beauty Personal Goods & General Merchandise Stores 12.8M 0.07%
10 Too Faced Cosmetics
@toofaced
Beauty and Self Care Business Health Beauty Personal Goods & General Merchandise Stores 12.7M 0.11%
11 Maybelline New York
@maybelline
Beauty and Self Care Education Health Beauty Personal Goods & General Merchandise Stores 12.2M 0.06%
12 Spotify
@spotify
Music Singer Songwriting Product Service Personal Goods & General Merchandise Stores 10.7M 0.18%
13 Urban Decay Cosmetics
@urbandecaycosmetics
Beauty and Self Care Health Beauty Personal Goods & General Merchandise Stores 10.4M 0.02%
14 Morphe
@morphebrushes
Beauty and Self Care Product Showcase Health Beauty Personal Goods & General Merchandise Stores 10.1M 0.01%
15 ColourPop Cosmetics
@colourpopcosmetics
Beauty and Self Care Business Health Beauty Personal Goods & General Merchandise Stores 10.1M 0.04%
16 Benefit Cosmetics US
@benefitcosmetics
Beauty and Self Care Spa Beauty Personal Care Beauty, Cosmetic & Personal Care Lifestyle Services 9.9M 0.03%
17 Rare Beauty by Selena Gomez
@rarebeauty
Beauty and Self Care Spa Beauty Personal Care Lifestyle Services 7.4M 0.74%
18 Ulta Beauty
@ultabeauty
Fashion Beauty Spa Beauty Personal Care Beauty, Cosmetic & Personal Care Lifestyle Services 7.2M 0.04%
19 TIPSY BARTENDER 🍻🍹
@tipsybartender
Food Parenting Cooking Recipes 7.1M 3.72%
20 Jeffree Star Cosmetics
@jeffreestarcosmetics
Beauty and Self Care Business Cosmetics Beauty Supply Cosmetics Store Personal Goods & General Merchandise Stores 6.2M 0.13%
21 Target
@target
Product Showcase Design Topic Shopping Retail Shopping & Retail Personal Goods & General Merchandise Stores 5.6M 0.08%
22 McDonald’s
@mcdonalds
Food Food and Drink Cooking 5.1M 0.95%
23 Estée Lauder
@esteelauder
Beauty and Self Care Beauty, Cosmetic & Personal Care Lifestyle Services 4.6M 0.04%
24 Smashbox Cosmetics
@smashboxcosmetics
Beauty Business Health Beauty Health/Beauty Personal Goods & General Merchandise Stores 4.5M 0.01%
25 Sigma Beauty
@sigmabeauty
Beauty and Self Care Product Service Personal Goods & General Merchandise Stores 4.4M 0.04%
26 Food & Wine
@foodandwine
Food Food and Drink News Recipes Cooking 4M 0.09%
27 BH Cosmetics
@bhcosmetics
Beauty and Self Care Business Brand Food & Personal Goods 3.7M 0.01%
28 Tory Burch
@toryburch
Fashion and Accessories Styling Design Shopping & Retail Personal Goods & General Merchandise Stores 3.6M 0.06%
29 Paige Hathaway
@paigehathaway
Fitness and Health Training Coaching Health & Fitness Cooking Food & Drink 3.6M 0.27%
30 RAINN WILSON
@rainnwilson
Entertainment and Music Food and Drink Actors 3.5M 1.90%
31 Stila Cosmetics
@stilacosmetics
Beauty and Self Care Parenting Cosmetics Beauty Supply Personal Goods & General Merchandise Stores 3.4M 0.01%
32 Dose of Colors
@doseofcolors
Beauty and Self Care Business Hair & Beauty Celebrities DIY & Crafts Health Beauty Personal Goods & General Merchandise Stores 3.4M 0.01%
33 kate spade new york
@katespadeny
Fashion and Accessories Retail Company Personal Goods & General Merchandise Stores 3.3M 0.08%
34 IPSY
@ipsy
Beauty and Self Care Spa Beauty Personal Care Lifestyle Services 3.3M 0.02%
35 BuzzFeed Food
@buzzfeedfood
Food Food and Drink News Recipes Restaurants 3.2M -
36 G FUEL®
@gfuelenergy
Food Games Food and Drink Events Coaching 3.1M 0.09%
37 Whole Foods Market
@wholefoods
Food Food and Drink Recipes Cooking 3.1M 0.06%
38 Wilton Cake Decorating
@wiltoncakes
Food Cooking 3.1M 0.07%
39 Glossier
@glossier
Beauty and Self Care Health Beauty Personal Goods & General Merchandise Stores 3M 0.43%
40 Amazon Fashion
@amazonfashion
Fashion and Accessories Styling Lifestyle Clothing Personal Goods & General Merchandise Stores 3M 0.04%
41 Steve Madden
@stevemadden
Fashion and Accessories Modeling Brand Food & Personal Goods 2.9M 0.16%
42 US Open
@usopen
Sports Personal Finance Tennis 2.9M 1.36%
43 Hardbody Supplements
@hardbodysupplementsbrand
Fitness and Health Product Education Product Showcase Food and Drink 2.9M 0.38%
44 Flavorgod Seasonings
@flavorgod
Food 2.9M 0.11%
45 BoxyCharm by IPSY
@boxycharm
Beauty and Self Care Business Health Beauty Personal Goods & General Merchandise Stores 2.8M 0.03%
46 Old Navy
@oldnavy
Fashion and Accessories Streetwear Clothing Personal Goods & General Merchandise Stores 2.6M 0.13%
47 theBalm Cosmetics
@thebalm
Beauty and Self Care Business Health Beauty Health/Beauty Personal Goods & General Merchandise Stores 2.6M 0.01%
48 NYT Cooking
@nytcooking
Food Food and Drink Recipes Cooking 2.6M 0.90%
49 Dunkin’
@dunkin
Food Food and Drink 2.6M 0.55%
50 Street League Skateboarding
@sls
Entertainment and Music Personal Finance Parenting Skateboarding Snowboarding Riders 2.6M 0.78%
51 Lilly Lashes
@lillylashes
Beauty and Self Care Fashion and Accessories Health Beauty Personal Goods & General Merchandise Stores 2.6M 0.01%
52 The Good Advice Cupcake
@thegoodadvicecupcake
Food Entertainment and Music Modeling 2.4M 0.36%
53 Trader Joe's
@traderjoes
Food Recipes Health 2.4M 0.80%
54 Carlo's Bakery
@carlosbakery
Food Product Showcase Celebrity Parenting Cakes 2.3M 0.26%
55 LORAC Cosmetics
@loraccosmetics
Beauty and Self Care Health Beauty Personal Goods & General Merchandise Stores 2.3M 0.01%
56 Tiny Kitchen by Tastemade
@tinykitchentm
Food Food and Drink Chef Cooking 2.2M 0.19%
57 Southern Living
@southernlivingmag
News Home and Garden Food 2.2M 0.08%
58 MINIMALIST BAKER
@minimalistbaker
Food News Recipes Vegan 2.1M 0.10%
59 Ahmad Alzahabi
@thegoldenbalance
Fitness and Health Food and Drink 2.1M 2.09%
60 Friday Beers 🤝
@friday.beers
Food Entertainment and Music Product Showcase 2.1M 0.95%
61 Best of Vegan® | Food & Lifestyle
@bestofvegan
News Vegan Cooking Food & Drink Health & Fitness Nature & Outdoors 2M 0.21%
62 Real Simple
@real_simple
Home and Garden TV Shows Food Recipes 2M 0.04%
63 Pixi by Petra
@pixibeauty
Beauty and Self Care Health Beauty Health/Beauty Personal Goods & General Merchandise Stores 2M 0.30%
64 Reformation
@reformation
Fashion and Accessories Modeling Clothing Personal Goods & General Merchandise Stores 2M 0.18%
65 IT Cosmetics 🇺🇸
@itcosmetics
Beauty and Self Care Health Beauty Personal Goods & General Merchandise Stores 1.9M 0.05%
66 Black Rifle Coffee Company
@blackriflecoffee
Food and Drink Guns 1.9M 0.98%
67 Krispy Kreme Doughnuts
@krispykreme
Food Food and Drink 1.9M 0.37%
68 Flighthouse
@flighthouse
Entertainment and Music News Music Food 1.9M 0.05%
69 Supercross LIVE!
@supercrosslive
Sports Auto and Vehicles Personal Finance Riders Motorcycle Racing 1.9M 0.19%
70 Burger King
@burgerking
Food Restaurants Cooking 1.9M 0.12%
71 Hourglass Cosmetics
@hourglasscosmetics
Beauty and Self Care Business Health Beauty Personal Goods & General Merchandise Stores 1.9M 0.14%
72 Pizza Hut 🍕
@pizzahut
Food Food and Drink Video Gaming Restaurants 1.8M 0.10%
73 UFC Español
@ufcespanol
Sports Personal Finance 1.8M 1.17%
74 Banana Republic
@bananarepublic
Fashion and Accessories Styling Modeling Clothing Personal Goods & General Merchandise Stores 1.8M 0.04%
75 Kentucky Fried Chicken
@kfc
Food Cooking Chef 1.8M 0.19%
76 OFRA Cosmetic Laboratories
@ofracosmetics
Beauty and Self Care Business Hair & Beauty Celebrities DIY & Crafts Health Beauty Health/Beauty Personal Goods & General Merchandise Stores 1.8M -
77 East Village Pizza
@eastvillagepizza
Food and Drink 1.8M 0.81%
78 Swatch
@swatch
Fashion and Accessories Jewelry Watches Jewelry/Watches Personal Goods & General Merchandise Stores 1.7M 0.32%
79 eos Products
@eosproducts
Beauty and Self Care Parenting Food 1.7M 0.07%
80 America's Test Kitchen
@testkitchen
Food Food and Drink Recipes Cooking 1.7M 0.08%
81 Glow Recipe
@glowrecipe
Beauty and Self Care Organics Health Beauty Health/Beauty Personal Goods & General Merchandise Stores 1.7M 0.40%
82 Williams Sonoma
@williamssonoma
Food Product Showcase 1.6M 0.37%
83 The Worlds 50 Best Restaurants
@theworlds50best
Travel Fashion Chef Food Restaurants 1.6M 0.22%
84 Neiman Marcus
@neimanmarcus
Fashion Design Clothing Store Personal Goods & General Merchandise Stores 1.6M 0.04%
85 Marketing Mentor
@marketingmentor.in
Education Upskilling Marketing and Advertising News Personal Finance 1.6M 0.16%
86 Ben & Jerry's
@benandjerrys
Food 1.5M 0.81%
87 Kohl's
@kohls
Fashion and Accessories Product Showcase Fashion Design Topic Shopping Retail Personal Goods & General Merchandise Stores 1.5M 0.02%
88 Official Whole30® Recipes
@whole30recipes
Food Recipes Health 1.5M 0.34%
89 Stance
@stanceofficial
Fashion and Accessories Personal Finance Design 1.5M 0.05%
90 Rachel Maser
@cleanfoodcrush
Food Food and Drink News Recipes Health 1.5M 0.11%
91 NBA G League
@nbagleague
Sports Personal Finance Basketball 1.5M 0.77%
92 Christy Turlington
@cturlington
Family Education Moms Health Beauty Health/Beauty Personal Goods & General Merchandise Stores 1.5M 1.77%
93 EXPRESS
@express
Fashion Styling Modeling Clothing Personal Goods & General Merchandise Stores 1.5M 0.03%
94 Marketing Mind
@marketingmind.in
Education Upskilling Product Showcase Marketing and Advertising Marketing Modeling Brand Food & Personal Goods 1.4M 0.32%
95 Beauty Creations Official
@beautycreations.cosmetics
Beauty and Self Care Fashion and Accessories Business Cosmetics Beauty Supply Personal Goods & General Merchandise Stores 1.4M 0.08%
96 The Home Depot
@homedepot
Home and Garden Product Showcase Celebrity Design Interior Design Decoration Retail Company Personal Goods & General Merchandise Stores 1.4M 0.08%
97 Cooking Panda
@mrcookingpanda
Food Food and Drink News 1.3M 0.02%
98 FitTea
@fittea
Fitness and Health Food 1.3M -
99 Andrea Hannemann
@earthyandy
Food Fitness and Health News Lifestyle 1.3M 1.84%
100 Unisportstore.com
@unisportstore
Sports Personal Finance Soccer 1.3M 0.40%

Most Talked-About Brands Ranking Analysis

Calvin Klein is ranked #1 as the most popular brand in United States for 04 in 2024. The average engagement rate is 1.35 with 25,096,479 followers count. In addition to being ranked the number one brand on Instagram, Calvin Klein is also the top brand in the Fashion and Accessories category.
FashionNova.com and Anastasia Beverly Hills are ranked 2nd and 3rd in the list. In terms of user engagement, FashionNova.com has an average engagement rate of 0.01, follower size of 21,450,202. Similarly, Anastasia Beverly Hills average engagement rate is 0.06, with 18,881,544 followers.
Starbucks is a top Instagram Brand that ranks in 4th place.
Number five on our list is Tiffany & Co., a top brand in the category of Jewelry, The follower on Instagram is 16,085,317.