List of Top 100 Personal Goods &amp Brands of Sweden in 2026

List of Top 100

What Are The Top Brands Operating in Sweden.
Discover what brands are popular in Sweden. Continue reading to know the top brands of Sweden. StarNgage’s Best Brands is a curated list of the Top 100 socially-devoted companies on Instagram. Check them out and get ready to analyze the results.

Ranking The Brands

How is brand ranking calculated?
Find out the most influential brands based on their followers size. We are currently tracking a total of 55 Top Brands on Instagram in Sweden.
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All Categories
# Brand Name Country/Region Categories Followers Engagement Rate
1 COS
@cosstores
Sweden
Fashion and Accessories Design Lifestyle Clothing Personal Goods & General Merchandise Stores 3.9M 0.04%
2 my scandinavian home
@myscandinavianhome
Sweden
Home and Garden Design Interior Design Topic Home Decor Home Decor Home Goods Stores 383.3K 0.44%
3 Radinn
@radinnofficial
Sweden
Outdoor Activity Sports Auto and Vehicles Parenting Sports Outdoors Outdoor & Sporting Goods Company Personal Goods & General Merchandise Stores 137.4K 0.21%
4 Eton Shirts Official
@etonshirts
Sweden
Fashion and Accessories News Lifestyle Styling Clothing Clothing (Brand) Personal Goods & General Merchandise Stores 135.1K 0.18%
5 Victorias Provkök Matblogg & Bakblogg
@victorias_provkok
Sweden
Food Marketing and Advertising Cooking Food & Drink Health & Fitness Food Beverage Food & Beverage Food & Personal Goods 117K 0.55%
6 Plaza Interiör
@plazainterior
Sweden
Home and Garden Personal Finance Design Interior Design 101.5K 4.84%
7 Allsvenskan
@allsvenskan
Sweden
Sports Personal Finance 89.1K 1.93%
8 Sephora Scandinavia
@sephora_scandinavia
Sweden
Beauty and Self Care Business Health Beauty Personal Goods & General Merchandise Stores 82.4K 0.32%
9 Unisportstore.se
@unisportstorese
Sweden
Sports Product Showcase Personal Finance Soccer 79.7K 0.32%
10 Rally Sweden
@rallysweden
Sweden
Sports Auto and Vehicles Personal Finance Racing 72.1K 2.06%
11 Swix
@swix_sport
Sweden
Outdoor Activity Sports Design Interior Design Sports Outdoors Outdoor & Sporting Goods Company Personal Goods & General Merchandise Stores 65.4K 0.81%
12 HockeyAllsvenskan
@hockeyallsvenskan_official
Sweden
Sports Personal Finance Design 64.4K 1.60%
13 APOTEKARNS
@apotekarns
Sweden
Home and Garden News Design Interior Design Furniture Store Home Goods Stores 55.3K 0.69%
14 Exxentric
@go_exxentric
Sweden
Fitness and Health Outdoor Activity Sports Personal Finance 54.2K 0.62%
15 Flying Tiger Sverige
@flyingtigerse
Sweden
Home and Garden Entertainment and Music Product Showcase Personal Finance Design Interior Design 52.6K 0.33%
16 BAUER Hockey Sverige
@bauerhockeysverige
Sweden
Sports Personal Finance Design Interior Design 45.6K 1.90%
17 Xbox Sverige
@xboxse
Sweden
Games Personal Finance Design 45.1K 0.50%
18 | Made By Sweds |
@madebysweds
Sweden
Photography Parenting Camera Photo Camera/Photo Personal Goods & General Merchandise Stores 36.9K 0.58%
19 Swebliss - Twitch Streamer
@swebliss
Sweden
Games Entertainment and Music Upskilling Personal Finance Business and Finance Dogs Design 36.3K 3.00%
20 Morrongänget på Mix Megapol
@morronganget
Sweden
News Design Interior Design Product Service Product/Service Personal Goods & General Merchandise Stores 35.3K 0.60%
21 Massproductions
@massproductions
Sweden
Arts and Crafts Home and Garden Design Interior Design Furniture Home Goods Stores 35K 0.50%
22 LCHF-Arkivet
@lchfarkivet.se
Sweden
Food Fitness and Health Food & Drink Health & Fitness Cooking Health Beauty Health/Beauty Personal Goods & General Merchandise Stores 34.4K 0.78%
23 Kawaii.se 🌈🎀🦄✨
@kawaii_se
Sweden
Fashion and Accessories Design Interior Design Ecommerce Website E-Commerce Website Personal Goods & General Merchandise Stores 33.8K 1.24%
24 𝑯𝒂𝒗𝒗𝒂 𝑺𝒐𝒍𝒕𝒂𝒏𝒐𝒗𝒂
@_eva_beauty__
Sweden
Beauty and Self Care Romance and Wedding Health Beauty Health/Beauty Personal Goods & General Merchandise Stores 32.7K 0.13%
25 Surgeryislife
@surgeryislife
Sweden
Education Personal Finance Modeling 30.9K 1.96%
26 Gavelo Official
@gavelo_official
Sweden
Fitness and Health Bikini Training Sportswear Store Personal Goods & General Merchandise Stores 26.9K 0.39%
27 Rapala Sverige
@rapalasverige
Sweden
Outdoor Activity Product Service Personal Goods & General Merchandise Stores 25K 0.84%
28 𝙈𝙤𝙣𝙠𝙚𝙮𝙎𝙥𝙤𝙧𝙩𝙨 𝙀𝙐
@monkeysportseu
Sweden
Sports Personal Finance 21.8K 0.39%
29 Linn Stenholm
@iamlinnstenholm
Sweden
Fitness and Health Coaching Training Health Beauty Health/Beauty Personal Goods & General Merchandise Stores 17.6K 4.53%
30 VON LUKACS Jewellery & Acces.™
@vonlukacs
Sweden
Fashion and Accessories Design Celebrities Jewelry Watches Personal Goods & General Merchandise Stores 15.2K 0.20%
31 Jonna Sommarhed Sjöstrand
@sommarhed
Sweden
Home and Garden Design Interior Design Topic Home Decor Home Goods Stores 15K 1.68%
32 Mimmi Thalin
@mimmithalin
Sweden
Electronics Personal Goods & General Merchandise Stores 12.4K 9.10%
33 Jonathan Johansson
@jonathanjohanssonhej
Sweden
Nature Travel Personal Finance 12K 6.07%
34 Poetryadeepermeaning
@poetryadeepermeaning
Sweden
Arts and Crafts Education Writers Brand Food & Personal Goods 11.8K 0.02%
35 Good to Great Tennis Academy
@gtgtennisacademy
Sweden
Sports Personal Finance 10.1K 2.79%
36 V AVE SHOE REPAIR
@vaveshoerepair
Sweden
Fashion and Accessories Product Showcase Fashion Design Modeling Clothing Personal Goods & General Merchandise Stores 9.4K 0.93%
37 Dreams
@dreams.app
Sweden
Finance Personal Finance Video Games Adventure Product Service Product/Service Personal Goods & General Merchandise Stores 8.7K 0.26%
38 INKA KIDS
@inkakids.se
Sweden
Family Fashion and Accessories Celebrities Childrens Clothing Store Baby & Children'S Clothing Store Personal Goods & General Merchandise Stores 7.8K 0.32%
39 VXOnews
@vxonews
Sweden
Education Personal Finance 7.6K 1.09%
40 EL-GE Sportfiske
@el_ge
Sweden
Sports Personal Finance 7.1K 0.91%
41 Hoppiloo
@hoppiloo
Sweden
Fashion and Accessories Ecommerce Website E-Commerce Website Personal Goods & General Merchandise Stores 6.7K 0.19%
42
@mysvrandesign
Sweden
Home and Garden Family Medical Health News Design Ecommerce Website E-Commerce Website Personal Goods & General Merchandise Stores 6.3K 0.60%
43 Hockeystore
@hockeystorese
Sweden
Sports Personal Finance Design Interior Design 6.2K 0.99%
44 Planti Sverige
@planti_sverige
Sweden
Food Personal Finance Design Interior Design 5.9K 0.61%
45 Mellow Design
@mellowdesignse
Sweden
Home and Garden Topic Home Decor Home Goods Stores 5.8K 0.81%
46 IKE MILES
@ikemiles
Sweden
Entertainment and Music Finance Personal Finance Celebrities 5.5K 0.82%
47 == Prylo ==
@pryloretro
Sweden
Arts and Crafts Home and Garden Vintage Store Personal Goods & General Merchandise Stores 5.4K 2.20%
48 Mens Fashion Base
@mensfashionbase
Sweden
Fashion and Accessories Celebrities Clothing Personal Goods & General Merchandise Stores 4.4K 5.36%
49 Sykulan Maskinbroderi
@sykulan
Sweden
News Food and Drink Celebrities Animals & Pets Baby Kids Baby Goods/Kids Goods Personal Goods & General Merchandise Stores 3.6K 1.04%
50 INGLOT Sweden
@inglot_sweden
Sweden
Beauty and Self Care Product Showcase Home and Garden Business Health Beauty Health/Beauty Personal Goods & General Merchandise Stores 3.5K 0.54%
51 Citronelles Agenturer AB
@citronellesagenturer
Sweden
Arts and Crafts Product Showcase Gift Shop Personal Goods & General Merchandise Stores 3.3K 0.91%
52 Q4 Design och Retro
@q4.nu
Sweden
Product Showcase Home and Garden Design Architecture Topic Home Decor Home Goods Stores 2.1K 4.70%
53 Stockholm Skate Nation
@stockholmskatenation
Sweden
Sports Outdoor Activity Personal Finance 1.8K 4.91%
54 ▪️DESERTDINO ▪️
@desertdino
Sweden
Arts and Crafts News Topic Home Decor Home Goods Stores 1.5K 7.69%
55 Tre små ord
@tresmaord
Sweden
Fashion and Accessories Family Personal Finance Celebrities Animals & Pets Design Kids & Parenting 1.4K 1.09%
See Full List

Most Talked-About Brands Ranking Analysis

COS is ranked #1 as the most popular brand in Sweden for 09 in 2026. The average engagement rate is 0.04 with 3,859,879 followers count. In addition to being ranked the number one brand on Instagram, COS is also the top brand in the Fashion and Accessories category.
my scandinavian home and Radinn are ranked 2nd and 3rd in the list. In terms of user engagement, my scandinavian home has an average engagement rate of 0.44, follower size of 383,265. Similarly, Radinn average engagement rate is 0.21, with 137,416 followers.
Eton Shirts Official is a top Instagram Brand that ranks in 4th place.
Number five on our list is Victorias Provkök Matblogg & Bakblogg, a top brand in the category of Food, The follower on Instagram is 117,008.