List of Top 100 Activity General Brands of Italy in 2026

List of Top 100

What Are The Top Brands Operating in Italy.

Discover what brands are popular in Italy. Continue reading to know the top brands of Italy. StarNgage’s Best Brands is a curated list of the Top 100 socially-devoted companies on Instagram. Check them out and get ready to analyze the results.

Ranking The Brands

How is brand ranking calculated?

Find out the most influential brands based on their followers size. We are currently tracking a total of 822 Top Brands on Instagram in Italy.

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#	Brand Name	Country/Region	Categories	Followers	Engagement Rate
1	KIKO Milano Official @kikomilano	Italy	Beauty and Self Care Product Showcase Health Beauty Personal Goods & General Merchandise Stores	6.3M	0.09%
2	Sephora Italia @sephoraitalia	Italy	Beauty and Self Care Health Beauty Personal Goods & General Merchandise Stores	1.2M	0.09%
3	Aprilia @aprilia	Italy	Outdoor Activity Sports Riders Motorcycle Racing Motorcycle	897.3K	0.62%
4	United Colors of Benetton @benetton	Italy	Fashion and Accessories Design Fashion Design Clothing Personal Goods & General Merchandise Stores	883.1K	0.05%
5	BERETTA @berettaofficial	Italy	Outdoor Activity Sports Product Showcase Guns Fishing	869.1K	0.44%
6	Ermenegildo Zegna @zegnaofficial	Italy	Fashion and Accessories Tennis Luxury Clothing Personal Goods & General Merchandise Stores	705.7K	0.30%
7	Francesca Tocca @francescatocca	Italy	Beauty General Interest	485.2K	6.66%
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8	The Blue Lemonade @the.bluelemonade	Italy	Fashion and Accessories Visualizations General Interest	480.1K	0.60%
9	La Sportiva @lasportivagram	Italy	Outdoor Activity Sports Mountain Adventure	434.3K	0.30%
10	MARELLA @marella_official	Italy	Fashion and Accessories Modeling Lifestyle Clothing Personal Goods & General Merchandise Stores	426.6K	0.16%
11	QC Spa of Wonders @qcterme	Italy	Outdoor Activity Fitness and Health Home and Garden Hotels	406.8K	0.07%
12	Yoreli Rincon @yorelirincon	Italy	Sports Outdoor Activity News	372.1K	1.03%
13	Esercito Italiano @esercitoitaliano	Italy	Education Outdoor Activity Politics	363K	2.02%
14	Bianchi Official @bianchibicycles	Italy	Outdoor Activity Bikes	331.6K	0.92%
15	☆310K☆ ▪︎🍊IL KTM ITALIANO🍊▪︎ @il_ktm_italiano	Italy	Outdoor Activity Riders Motorcycle Racing	309.5K	0.80%
16	CASTELLI @castellicycling	Italy	Outdoor Activity Sports Bikes Mountain	304.3K	0.19%
17	Sportmax @sportmax	Italy	Fashion and Accessories Styling Lifestyle Clothing Personal Goods & General Merchandise Stores	298.4K	0.21%
18	Union Binding Company @unionbindingco	Italy	Outdoor Activity Sports Home and Garden Snowboarding Ski Mountain	269K	1.17%
19	Pavoni Italia @pavonitalia	Italy	Food Product Showcase Home and Garden Ecommerce Website Personal Goods & General Merchandise Stores	241.6K	0.19%
20	🌞🌞🌞 @mynameisfrancescabiella	Italy	Fashion and Accessories Marketing and Advertising Topic Just For Fun Just For Fun General Interest	233.4K	8.71%
21	iLMeteo @ilmeteoit	Italy	Nature Outdoor Activity News	225.1K	0.22%
22	GoPro Italy @goproit	Italy	Outdoor Activity Celebrity	221.4K	0.48%
23	Virgin Active Italia @virginactiveit	Italy	Fitness and Health Outdoor Activity Product Showcase Personal Finance Food and Drink Coaching Training	199.4K	0.20%
24	SPECTRUM @spectrumstore	Italy	Fitness Events Streetwear Lifestyle Shoe Store Personal Goods & General Merchandise Stores	187.1K	0.05%
25	Marina Rinaldi @marina.rinaldi	Italy	Fashion Events Styling Lifestyle Clothing Personal Goods & General Merchandise Stores	176K	0.19%
26	michelefranzesemoda.com @michelefranzesemoda	Italy	Fashion and Accessories Styling Ecommerce Website E-Commerce Website Personal Goods & General Merchandise Stores	161.9K	0.27%
27	3T Bike @3tbike	Italy	Outdoor Activity Sports Home and Garden Bikes Mountain	160.9K	0.32%
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28	MxBars.net @mxbars	Italy	Outdoor Activity Sports News Riders Motorcycle Racing Product Service Product/Service Personal Goods & General Merchandise Stores	156.2K	0.91%
29	Cavalleria Toscana @cavalleriatoscana	Italy	Outdoor Activity Fashion and Accessories Lifestyle Fashion Design	147.9K	0.97%
30	Lefay Resorts & Residences @lefayresorts	Italy	Travel Outdoor Activity Marketing and Advertising Hotels Luxury	139.5K	0.23%
31	San Luis Retreat Hotel& Lodges @sanluislodges	Italy	Travel Outdoor Activity Home and Garden Marketing and Advertising Adventure	133.8K	1.08%
32	Skyrunner® World Series @skyrunning	Italy	Outdoor Activity Sports News Riders	116.5K	0.83%
33	Motocross dorno 🔵 @motocross_dorno	Italy	Outdoor Activity Riders	114.7K	2.88%
34	Elisabetta Spigarelli🌻 \| I ♥️ borghi italiani @love_borghi_italiani	Italy	Travel Outdoor Activity Marketing and Advertising	110.9K	4.76%
35	Santini Cycling Wear @santini_cycling	Italy	Sports Outdoor Activity Fashion and Accessories Marketing and Advertising Bikes	110.3K	0.67%
36	Benelli Armi @benelli_armi	Italy	Outdoor Activity Auto and Vehicles Guns	109.5K	0.77%
37	Edea Skates @edeaskates	Italy	Sports Home and Garden Skateboarding Activity General General Interest	104.5K	1.34%
38	Parco Naturale Adamello Brenta @parcoadamellobrenta	Italy	Nature Outdoor Activity Travel Politics	103.2K	0.39%
39	BERETTA GALLERY @berettagallery	Italy	Outdoor Activity Personal Finance	96.5K	0.78%
40	Modula Gioielli ® @modulagioielli	Italy	Fashion and Accessories Arts and Crafts Product Showcase Jewelry Design Celebrities Jewelry Store Personal Goods & General Merchandise Stores	92.8K	0.25%
41	Big Air @bigairlab	Italy	Outdoor Activity	89.2K	0.12%
42	Cars & Coffee Italy ™ @carsandcoffeeitaly	Italy	Auto and Vehicles Automotive Food and Drink Cars Luxury Nature & Outdoors Cars & Motorcycles Org General Non-Profits & Religious Organizations	87.8K	0.28%
43	BASSO BIKES @bassobikes	Italy	Outdoor Activity Sports Home and Garden Bikes Mountain	85.8K	1.00%
44	Omar Boninsegna @omar_boninsegna	Italy	Acting and Drama Fashion and Accessories Outdoor Activity Business and Finance Celebrity Actors Modeling	85.6K	0.12%
45	85k \| 🏁Motard Page🏁 @motard_page	Italy	Outdoor Activity Sports Riders Motorcycle Racing	85.1K	0.50%
46	Vittoria @vittoriatires	Italy	Outdoor Activity Bikes	85K	0.60%
47	Jacopo Carozzi @pufftuffandskatestuff	Italy	Outdoor Activity Sports News Skateboarding Visualizations	83.7K	7.00%
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48	Crispi US @crispihunting	Italy	Outdoor Activity Fishing	81.4K	0.58%
49	bianchibenelux @bianchibenelux	Italy	Outdoor Activity Sports Home and Garden Bikes	81.2K	0.60%
50	Seiser Alm/Alpe di Siusi @alpedisiusi.seiseralm	Italy	Travel Nature Outdoor Activity Home and Garden Parenting	77K	0.81%
51	Strade Bianche @strade_bianche	Italy	Sports Outdoor Activity Home and Garden Bikes	76.3K	6.46%
52	Zeybra Portofino @zeybra_portofino	Italy	Fashion and Accessories Outdoor Activity Bikini Lifestyle	76.1K	0.01%
53	Andrea \| Your friend on the island 🙋🏼‍♂️🇮🇹🇪🇸🇬🇧 @formenteralovers	Italy	Travel Outdoor Activity Home and Garden Lifestyle	70.9K	1.46%
54	Miomojo. Designed Kind. @miomojo_italia	Italy	Fashion and Accessories Lifestyle Product Service Product/Service Personal Goods & General Merchandise Stores	70.8K	1.19%
55	Eraldo @eraldostore	Italy	Fashion Fashion Design Lifestyle Clothing Store Personal Goods & General Merchandise Stores	69.6K	0.33%
56	Selle Italia @selle_italia	Italy	Outdoor Activity Home and Garden Bikes	69.3K	5.95%
57	Kronplatz \| Plan de Corones @kronplatz	Italy	Outdoor Activity Sports Travel Ski Mountain Adventure	68.7K	1.37%
58	Cortina Official Page @cortinadolomiti	Italy	Travel Nature Outdoor Activity Parenting Adventure	67.4K	1.37%
59	Cervino Ski Paradise @cerviniavalt	Italy	Outdoor Activity Travel News Adventure	65.8K	0.66%
60	Apokas Paintball e Softair @apokas_paintball	Italy	Outdoor Activity	63.3K	0.77%
61	Niko The Cocker @nikococker	Italy	Animals Pets Outdoor Activity	61.5K	2.03%
62	Columbus 1919 @columbus_official	Italy	Sports Outdoor Activity Home and Garden Bikes Riders	61.4K	1.23%
63	RIOBO GALLIPOLI @riobogallipoli	Italy	Entertainment and Music Outdoor Activity Travel Marketing and Advertising Music DJ Singer	61.2K	0.27%
64	fattoriedicelli @fattoriedicelli	Italy	Travel Outdoor Activity Marketing and Advertising	60.4K	0.92%
65	Spartan Race Italy @spartanraceitaly	Italy	Fitness and Health Outdoor Activity Sports Racing Bikes	59.9K	0.60%
66	Soccorso Alpino e Speleologico @cnsas_official	Italy	Outdoor Activity Sports	58.7K	3.10%
67	Trek Bicycles Italia @trekbikes_italia	Italy	Outdoor Activity	56.4K	0.83%
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68	Jewellery Scala Gioielli&Figli @jewellery_scalagioielliefigli	Italy	Fashion and Accessories Marketing and Advertising Jewelry Jewelry Watches Personal Goods & General Merchandise Stores	56.3K	0.08%
69	HASSELBLAD - FIRST CAM ON THE MOON @nicosoica	Italy	Travel Outdoor Activity Home and Garden Lifestyle	55.8K	1.91%
70	BMW Motorrad Italia @bmwmotorraditalia	Italy	Auto and Vehicles Automotive Motorcycle Riders Motorcycle Racing Product Service Personal Goods & General Merchandise Stores	55.5K	0.85%
71	Ethimo @ethimo	Italy	Outdoor Activity	55.5K	0.18%
72	Associazione Rifugi Trentino @rifugitrentino	Italy	Nature Outdoor Activity	55.4K	1.90%
73	Specialized Italia @specializeditaly	Italy	Outdoor Activity Events Bikes	55.3K	0.37%
74	Pontedilegno-Tonale @pontedilegnotonale	Italy	Outdoor Activity Travel Music Mountain Ski	55.2K	1.61%
75	Nameless Music Festival @namelessmusicfestival	Italy	Entertainment and Music Outdoor Activity Events Music DJ Producers	54.6K	4.50%
76	Omer - One Breath No Limits @omersub_official	Italy	Outdoor Activity Sports Personal Finance Fishing	54.1K	1.38%
77	XOFFROAD @xoffroad_official	Italy	Outdoor Activity Sports	53.5K	7.70%
78	Lello Sannino 𝓒𝓸𝓿𝓮𝓻𝓾𝓹 𝓪𝓷𝓭 𝓦𝓪𝓽𝓮𝓻𝓬𝓸𝓵𝓸𝓻 𝓣𝓪𝓽𝓽𝓸𝓸 @sanninolello	Italy	Arts and Crafts Piercing General Interest	52.7K	0.79%
79	Shimano Italy Fishing @shimanopesca	Italy	Outdoor Activity Sports	52.2K	0.47%
80	Runner's World Italia @runnersworldita	Italy	Outdoor Activity Fitness and Health News News&Politics	51.9K	0.15%
81	Cyclist @cyclist_mag	Italy	Outdoor Activity Sports News News&Politics	51.2K	0.30%
82	Atelier Emé Caserta @ateliereme_caserta	Italy	Fashion and Accessories Romance and Wedding Bridal Shop Personal Goods & General Merchandise Stores	51.1K	0.07%
83	☘️RiverHD😎 @riverhd_polarized	Italy	Outdoor Activity Marketing and Advertising Gym Modeling	50.7K	-
84	KOO Eyewear @koo_world	Italy	Outdoor Activity	50.2K	1.84%
85	Sanremo Cycling @sanremo_cycling	Italy	Outdoor Activity Sports Bikes Mountain	49.2K	0.33%
86	TIMMUSIC @timmusic_official	Italy	Entertainment and Music Marketing and Advertising Music Producers DJ Product/Service Personal Goods & General Merchandise Stores	48.8K	0.25%
87	Marco De Luca - Gioielli @marcodelucagioielli	Italy	Fashion and Accessories Celebrities Jewelry Watches Personal Goods & General Merchandise Stores	47.7K	1.65%
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88	Sorelle Ramonda @sorelleramonda	Italy	Fashion and Accessories Lifestyle Topic Shopping Retail Shopping & Retail Personal Goods & General Merchandise Stores	47.7K	0.17%
89	BARBANERA @barbanera_official	Italy	Fashion and Accessories Design Celebrities Clothing Clothing (Brand) Personal Goods & General Merchandise Stores	46.7K	0.39%
90	Giant Bicycles Italy @giantbicyclesitaly	Italy	Outdoor Activity Sports Auto and Vehicles	46.7K	1.10%
91	Tech Stirrups @tech_stirrups	Italy	Outdoor Activity Sports	46.6K	0.70%
92	Ragni di Lecco - Climbing @ragnidilecco	Italy	Outdoor Activity	46.6K	1.36%
93	Terrazza Flegrea 🌗 @terrazza_flegrea	Italy	Outdoor Activity Food	45.9K	1.00%
94	Lavaredo Ultra Trail by UTMB @lavaredoultratrail	Italy	Outdoor Activity Travel	45.6K	2.21%
95	Fixed_love_life @fixed_love_life	Italy	Fashion and Accessories Outdoor Activity Bikes Riders Motorcycle	45K	0.90%
96	Hiking Italy 🇮🇹 🏞️ 👣 📸 @escursionismo.it	Italy	Outdoor Activity Photography Travel	45K	1.70%
97	Mimì à la Mer @mimialamer_	Italy	Fashion and Accessories Lifestyle Clothing Personal Goods & General Merchandise Stores	44.2K	0.26%
98	Max Lo Spartano IBFF MP @renzomaxrodrigues	Italy	Fitness and Health Coaching Gym Product/Service Personal Goods & General Merchandise Stores	42.6K	0.40%
99	MOTARDWORLD \| ITALY🇮🇹 @motardworld	Italy	Auto and Vehicles Outdoor Activity Riders Motorcycle Racing	42.1K	3.10%
100	aosom.it @aosomitalia	Italy	Home and Garden Outdoor Activity Family Fitness and Health	40.7K	0.06%

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Most Talked-About Brands Ranking Analysis

KIKO Milano Official is ranked #1 as the most popular brand in Italy for 09 in 2026. The average engagement rate is 0.09 with 6,323,008 followers count. In addition to being ranked the number one brand on Instagram, KIKO Milano Official is also the top brand in the Beauty and Self Care category.

Sephora Italia and Aprilia are ranked 2nd and 3rd in the list. In terms of user engagement, Sephora Italia has an average engagement rate of 0.09, follower size of 1,248,223. Similarly, Aprilia average engagement rate is 0.62, with 897,262 followers.

United Colors of Benetton is a top Instagram Brand that ranks in 4th place.

Number five on our list is BERETTA, a top brand in the category of Outdoor Activity, The follower on Instagram is 869,109.

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List of Top 100 Activity General Brands of Italy in 2026

List of Top 100

Ranking The Brands

Most Talked-About Brands Ranking Analysis

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