List of Top 100 Brands of Bulgaria in 2026

List of Top 100

What Are The Top Brands Operating in Bulgaria.

Discover what brands are popular in Bulgaria. Continue reading to know the top brands of Bulgaria. StarNgage’s Best Brands is a curated list of the Top 100 socially-devoted companies on Instagram. Check them out and get ready to analyze the results.

Ranking The Brands

How is brand ranking calculated?

Find out the most influential brands based on their followers size. We are currently tracking a total of 1,293 Top Brands on Instagram in Bulgaria.

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#	Brand Name	Country/Region	Categories	Followers	Engagement Rate
1	Iasen Savov @iasens	Bulgaria	Travel Fashion and Accessories Gym Coaching	575.3K	12.38%
2	Refan®️ Official @refan_parfumery_cosmetics	Bulgaria		559.9K	-
3	JUST PABLO @justpablo_official	Bulgaria	Marketing and Advertising News Modeling	334.9K	1.33%
4	Galin🐺 @galin_music	Bulgaria	Entertainment and Music Singer Music Songwriting	330.6K	4.49%
5	Kylie Jenner Fanpage❗️❤️ 🇧🇬 @klassy.kyliee	Bulgaria		307.4K	0.13%
6	Kalina Kuzmanova 💗 @kalina_kuzmanova	Bulgaria	Acting and Drama Celebrity Modeling	240.7K	0.68%
7	RENT-A-CAR📞+359 890 43 43 42👈 @easyrentbulgaria	Bulgaria		235.2K	0.20%
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8	Alessa @alessa.fashion	Bulgaria	Fashion and Accessories Modeling Fashion Design	214.9K	0.43%
9	Maria Birova 👑 @maria_birova	Bulgaria	Fitness and Health	210.6K	2.01%
10	Аптеки 36.6 @apteki36.6	Bulgaria	Product Showcase	187.2K	0.01%
11	Modern Architecture @architectures.inside	Bulgaria		162.2K	0.07%
12	Natalia Kobylkina @nataliakobilkina	Bulgaria	Education Modeling	141.6K	0.24%
13	Baby videos💖 @babyvideos4u	Bulgaria		140K	2.80%
14	Images of Bulgaria 📷🇧🇬 @imagesofbulgaria	Bulgaria	Travel Photography	131.6K	2.07%
15	Bulgaristan Göçmenleri @bulgaristangocmenler1	Bulgaria	News	128.6K	1.85%
16	𝐸𝐿𝐸𝒩𝒜 ♥ @kolokolova_e_	Bulgaria		121.8K	0.42%
17	Hypnosis Symbiosis @hypnosissymbiosis	Bulgaria		107.3K	3.00%
18	Sunday Habit Official @sunday.habit	Bulgaria	Product Showcase	104.4K	0.49%
19	ALPHA MUSIC @alphamusicbg	Bulgaria	Entertainment and Music Music	102.7K	5.87%
20	Antoniq Galinova @antoniqgalinova_	Bulgaria	Fitness and Health	101.8K	5.45%
21	🇧🇬🇪🇺 @selokravino	Bulgaria		96.6K	3.90%
22	Любима Карма @karma.originalshop	Bulgaria		89.6K	1.13%
23	🐻The Green Bear 🍃 @thegreenbearproducts	Bulgaria	Modeling	89.1K	0.70%
24	Bulgaria Sofia Plovdiv Varna @mybulgaria	Bulgaria		87.3K	2.87%
25	BULGARIA OFFICIAL 🇧🇬 @bulgariaofficial	Bulgaria	Travel Home and Garden Parenting	87.2K	3.03%
26	☕️ На Кафе @nakafe_official	Bulgaria	Food Actors Tv Show Content & Apps	85.7K	2.61%
27	NL BEAUTY @nlbeauty.bg	Bulgaria	Fashion Beauty Beauty and Self Care	84.2K	0.48%
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28	Sofia Godinho @sofiagodinho.pt	Bulgaria	Fashion Home and Garden Celebrities Hair & Beauty Design	81.1K	0.11%
29	Красивите Българки @krasivite.balgarki	Bulgaria	Beauty and Self Care Fashion and Accessories	78.8K	3.35%
30	bTV Official @official.btv	Bulgaria	Entertainment and Music News Actors Journalists Entertainment	78.5K	0.35%
31	memegospod. @memegospod	Bulgaria	Art Funny	78.2K	7.21%
32	Maria Georgieva @mariaginsta	Bulgaria	Fashion and Accessories	78.1K	3.36%
33	Интересни места в България @interesting_places_in_bulgaria	Bulgaria		76.3K	2.30%
34	VELOVE @velove.shope	Bulgaria		73.4K	-
35	Столото — у нас выигрывают 🏆 @stoloto	Bulgaria	News	69.9K	0.49%
36	💥 Кристиян Кръстев💥 @k_krustew13	Bulgaria	Fitness and Health	69.7K	13.60%
37	Lorreti Design Studio @lorretidesign	Bulgaria	Fashion and Accessories	69.6K	0.60%
38	ABOUT YOU BG @aboutyou_bg	Bulgaria		68.9K	0.20%
39	World Stars Salsa Festival @world_stars_salsa_festival	Bulgaria		66.9K	1.67%
40	Sephora Bulgaria @sephora.bulgaria	Bulgaria	Beauty and Self Care Product Education	66.7K	0.22%
41	Iveta Tosheva @ivetapanova	Bulgaria	Arts and Crafts Modeling Tattoo & Piercing Shop Lifestyle Services	66.4K	3.92%
42	Antelope Audio @antelope_audio	Bulgaria	Music	64.7K	0.35%
43	Loop’s \| Women’s Ready To Wear @loopthelabel.id	Bulgaria		64.7K	0.18%
44	Yoana Nikolova @nikolova_y	Bulgaria	News Sports	64.6K	5.38%
45	AVIN @avinboutique	Bulgaria	Fashion and Accessories Fashion Design Lifestyle	62.5K	0.18%
46	София - Ден и Нощ Официална @sofiadayandnightofficial	Bulgaria	Fashion and Accessories Dance Choreographer	60.2K	7.42%
47	Cliche Bg @cliche_bg	Bulgaria	Education Celebrity Lifestyle	59.9K	0.13%
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48	Myprotein Bulgaria 🇧🇬 @myproteinbg	Bulgaria		59.2K	0.42%
49	Kristiana Ivajlov ♒🇧🇬 @kristiana.kstdn	Bulgaria	Beauty and Self Care	58K	1.74%
50	Вержиния Ванева/ Rhytmic gymn @verjy	Bulgaria	Sports	57.8K	2.83%
51	Katerina Krysteva @kitty__k___	Bulgaria	Entertainment and Music Pets	57.4K	5.32%
52	AAKASHA @aakashawear	Bulgaria	Jewelry Design Shopping	57.4K	0.10%
53	Gospodari @gospodariofficial	Bulgaria	Entertainment and Music	56.9K	0.20%
54	Mi Amante Professional @miamanteprofessional	Bulgaria	Beauty and Self Care Product Showcase Medical Health	53.7K	3.88%
55	Lidl Bulgaria @lidlbulgaria	Bulgaria	Food Food and Drink	53.5K	0.86%
56	БЪЛГАРИЯ #🇧🇬 BULGARIA @bulgaria.eu	Bulgaria		51.5K	7.60%
57	Vinoteka Bulgari @bulgarielia	Bulgaria	Travel	50.9K	6.10%
58	CHRISTINE FASHION @christinefashion_	Bulgaria	Fashion and Accessories Styling	49.7K	2.95%
59	Zlatna Ribka @zlatnaribkacom	Bulgaria	Beauty and Self Care	49.1K	3.89%
60	A1 Bulgaria @a1.bulgaria	Bulgaria	Business and Finance	48.7K	0.17%
61	Visit Varna @visitvarna	Bulgaria	Travel Home and Garden	48.7K	2.06%
62	💎CRYSTAL💎 @crystal_kristal_boutique	Bulgaria	Fashion and Accessories	47.9K	0.77%
63	Стефани @steffaniandreewa	Bulgaria	Pets Beauty and Self Care	47.8K	2.00%
64	Gnezdoto @gnezdoto	Bulgaria		47.5K	4.70%
65	STOYAN APOSTOLOV ® @stoqn_stoqnski	Bulgaria	Fashion and Accessories Modeling Styling	47.1K	0.15%
66	Българска история @bulgarianhistory	Bulgaria	Education News	46.6K	2.54%
67	Кейсчето @keischeto	Bulgaria		46.4K	1.00%
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68	ИГРИ НА ВОЛЯТА: БЪЛГАРИЯ @igri.na.voliata.bulgaria	Bulgaria	Sports	46.1K	5.80%
69	Virginia Records @virginiarecords	Bulgaria	Entertainment and Music News Music Singer Producers	45.6K	0.60%
70	The Voice Radio & TV Bulgaria @thevoiceradiotv	Bulgaria	Entertainment and Music	45.6K	0.90%
71	HOTEL 5*OLD HOUSE RESORT & SPA @hoteloldhouse	Bulgaria	Travel Hotels	44.5K	1.09%
72	PINK PANDA България 🇧🇬 @pinkpanda.bg	Bulgaria	Fashion and Accessories Hair Beauty Supply Beauty Supply Store Personal Goods & General Merchandise Stores	44.1K	0.10%
73	Derma-Act @dermaact	Bulgaria	Beauty and Self Care	43.6K	0.40%
74	@everydaystray	Bulgaria		42.8K	2.80%
75	RAZLИЧНИ @razlichni	Bulgaria		42.8K	11.91%
76	Работа в Турции, Болгарии @ramay.sayakat	Bulgaria	Education Upskilling	42K	-
77	BMW България @bmwbulgaria	Bulgaria	Auto and Vehicles	41.3K	0.99%
78	Pinko Bulgaria @pinko_bulgaria	Bulgaria	Fashion and Accessories	40.9K	0.60%
79	Kaufland Bulgaria @kauflandbulgaria	Bulgaria	Finance	40.9K	1.10%
80	Като две капки вода @katodvekapkivoda	Bulgaria	Entertainment and Music Parenting	40.5K	2.86%
81	EXE CLUB SOFIA @execlub.bg	Bulgaria		40K	4.04%
82	Vladinova Neviana @vladinova.neviana	Bulgaria		39.5K	4.00%
83	Елизавета Щербакова 🇷🇺10 лет бренду #КОЖАКЛАССАЛЮКС @elizavetamakeuppro	Bulgaria	Beauty and Self Care Education Upskilling	39.4K	0.47%
84	notino.bg @notino_bg	Bulgaria	Beauty and Self Care	39.3K	6.00%
85	Go Guide @goguide_bulgaria	Bulgaria	Travel News News&Politics	39.2K	2.39%
86	ИКЕА България @ikeabulgaria	Bulgaria	Fashion Home and Garden	38.2K	0.28%
87	Dement09 @dement09	Bulgaria	Arts and Crafts Geek	37.6K	11.80%
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88	Цитати @fatale_citati	Bulgaria	Life and Society	37.2K	7.59%
89	Ozone.bg @ozone.bg	Bulgaria	Entertainment and Music Games Product Showcase Parenting Geek	36.9K	0.50%
90	MasterChefBG @masterchefbg	Bulgaria	Food Education	36.1K	0.29%
91	Bulgaria Travel @bulgariatravelorg	Bulgaria	Travel	35.9K	0.56%
92	Krasimir Atanasov @kkrasimirr	Bulgaria	Fashion and Accessories	35.9K	0.40%
93	Bergüzar & Halit Bulgaria 🇧🇬 @berguzarhalitfansbulgaria	Bulgaria		35.8K	2.00%
94	Цитати 🕊️ @bg.tsitati7	Bulgaria		35.7K	2.62%
95	Sportbg_boutique @sportbg_boutique	Bulgaria	Fashion and Accessories	35.6K	0.15%
96	NYX Professional Makeup BG @nyxcosmetics_bg	Bulgaria	Beauty and Self Care Business	35.5K	6.00%
97	eMAG Bulgaria @emag.bg_official	Bulgaria	Product Showcase Home and Garden	35.2K	0.12%
98	IFBB PRO Dobri Delev 🇧🇬 @ifbb.pro.dobri.delev	Bulgaria	Fitness and Health Training Coaching	35.2K	1.81%
99	LEVSKI SOFIA FANS @levski_fans_official	Bulgaria	Entertainment and Music	35.2K	8.22%
100	Leather wallets by Deyan 🇧🇬 @dsleathergoods	Bulgaria	Fashion and Accessories	35.1K	3.00%

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Most Talked-About Brands Ranking Analysis

Iasen Savov is ranked #1 as the most popular brand in Bulgaria for 08 in 2026. The average engagement rate is 12.38 with 575,291 followers count. In addition to being ranked the number one brand on Instagram, Iasen Savov is also the top brand in the Travel category.

Refan®️ Official and JUST PABLO are ranked 2nd and 3rd in the list. In terms of user engagement, Refan®️ Official has an average engagement rate of 0, follower size of 559,869. Similarly, JUST PABLO average engagement rate is 1.33, with 334,921 followers.

Galin🐺 is a top Instagram Brand that ranks in 4th place.

Number five on our list is Kylie Jenner Fanpage❗️❤️ 🇧🇬, The follower on Instagram is 307,440.

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List of Top 100 Brands of Bulgaria in 2026

List of Top 100

Ranking The Brands

Most Talked-About Brands Ranking Analysis

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