List of Top 100 Luxury Brands of Italy in 2026

List of Top 100

What Are The Top Brands Operating in Italy.

Discover what brands are popular in Italy. Continue reading to know the top brands of Italy. StarNgage’s Best Brands is a curated list of the Top 100 socially-devoted companies on Instagram. Check them out and get ready to analyze the results.

Ranking The Brands

How is brand ranking calculated?

Find out the most influential brands based on their followers size. We are currently tracking a total of 98 Top Brands on Instagram in Italy.

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#	Brand Name	Country/Region	Categories	Followers	Engagement Rate
1	Lamborghini @lamborghini	Italy	Auto and Vehicles Automotive Cars Luxury Automotive Manufacturing Home & Auto	37M	0.74%
2	Dolce&Gabbana @dolcegabbana	Italy	Fashion Styling Luxury	30.8M	0.03%
3	Maserati @maserati	Italy	Auto and Vehicles Luxury Racing Cars	13.8M	0.34%
4	Pagani Automobili Official @paganiautomobili	Italy	Auto and Vehicles Cars Luxury	4.8M	1.63%
5	Panerai @panerai	Italy	Product Showcase Parenting Luxury Jewelry & Watches	1.2M	0.52%
6	Ermenegildo Zegna @zegnaofficial	Italy	Fashion and Accessories Tennis Luxury Clothing Personal Goods & General Merchandise Stores	705.7K	0.30%
7	Pomellato @pomellato	Italy	Fashion and Accessories Luxury	472.5K	0.40%
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8	Riva Yacht Official @rivayacht	Italy	Auto and Vehicles Automotive Luxury	430.8K	0.65%
9	Mercedes-Benz Italia @mercedesbenzitalia	Italy	Automotive Cars Luxury Audi	279.2K	0.27%
10	BMW Italia @bmwitalia	Italy	Auto and Vehicles Automotive Cars Audi Luxury	273.5K	0.31%
11	Hotel Punta Tragara @puntatragarahotel	Italy	Travel Marketing and Advertising Hotels Luxury	217.1K	0.67%
12	TheAmazingYacht @theamazingyacht	Italy	Travel Photography Product Showcase Business and Finance Luxury Business Entrepreneur	202.1K	1.07%
13	NUVOLARI 🔹️ LENARD @nuvolarilenard	Italy	Auto and Vehicles Luxury	183.6K	0.41%
14	Four Seasons Hotel Firenze @fsflorence	Italy	Travel Food Marketing and Advertising Hotels Luxury	167.6K	1.60%
15	Monastero Santa Rosa Hotel @monasterosantarosa	Italy	Travel Marketing and Advertising Hotels Luxury	157.4K	0.43%
16	GaGà Milano @gagamilanoworld	Italy	Product Showcase Home and Garden Soccer Luxury Celebrities	152.8K	0.05%
17	Plume Etheree @plumeetheree	Italy	Fashion and Accessories Arts and Crafts Luxury Modeling	150.6K	0.56%
18	Lefay Resorts & Residences @lefayresorts	Italy	Travel Outdoor Activity Marketing and Advertising Hotels Luxury	139.5K	0.23%
19	Pininfarina @pininfarina_official	Italy	Auto and Vehicles Arts and Crafts Product Showcase Business and Finance Luxury Cars	134.1K	0.33%
20	CHEVALIER @chevalier_project	Italy	Fashion and Accessories Luxury	129.5K	0.80%
21	LAMBORGHINI @lamborghini_motors	Italy	Auto and Vehicles Automotive Cars Luxury	127.6K	1.90%
22	N.O.A Watch Official @noawatch	Italy	Product Showcase Luxury	126.8K	0.15%
23	Benetti Yachts @benettiyachts	Italy	Travel Auto and Vehicles Home and Garden Luxury Business Entrepreneur	126.3K	1.20%
24	Alfa Romeo QV 😍 @alfaromeo_qv	Italy	Auto and Vehicles Automotive Cars Luxury Auto Dealers	123.9K	4.03%
25	RACE! ® - Marco Casciani @race1_	Italy	Auto and Vehicles Automotive Home and Garden Cars Racing Luxury	110.7K	1.51%
26	Xerjoff @xerjoff	Italy	Beauty and Self Care Luxury Modeling	107.8K	1.00%
27	Palazzo Manfredi @palazzomanfredi	Italy	Travel Home and Garden Luxury Lifestyle	98.4K	0.56%
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28	Valore® @valorelondon	Italy	Fashion and Accessories Medical Health Luxury Lifestyle	97.3K	0.26%
29	EVO MOTORSPORT @evomsport	Italy	Auto and Vehicles Sports Automotive Cars Luxury	96.3K	1.41%
30	Hotel Cipriani @belmondhotelcipriani	Italy	Travel Marketing and Advertising Hotels Luxury	88.2K	0.67%
31	Cars & Coffee Italy ™ @carsandcoffeeitaly	Italy	Auto and Vehicles Automotive Food and Drink Cars Luxury Nature & Outdoors Cars & Motorcycles Org General Non-Profits & Religious Organizations	87.8K	0.28%
32	Hotel Danieli, Venice @hoteldanieli	Italy	Travel Hotels Luxury	77.6K	0.74%
33	PALMIERO @palmierojewellery	Italy	Fashion and Accessories Jewelry Luxury	72.8K	1.48%
34	Zagato Milano @zagato1919	Italy	Auto and Vehicles Arts and Crafts Automotive Cars Luxury	65.1K	1.20%
35	ODRI @odri_fashion	Italy	Fashion and Accessories Luxury Modeling	63.5K	0.10%
36	OFFICIAL Customization Rolex @timeapp_milano	Italy	Product Showcase Fashion and Accessories Parenting Luxury Celebrities	63.5K	0.14%
37	Lamborghini 🖤 @spotmycar_lamborghini	Italy	Auto and Vehicles News Cars Luxury	62.7K	0.81%
38	WATCH INSANITY @watchinsanity	Italy	Photography News Luxury	61.8K	0.21%
39	Villa Sant'Andrea @belmondvillasantandrea	Italy	Travel Marketing and Advertising Hotels Luxury	60.9K	0.64%
40	209 MARE \| BREAKING THE RULES IN STYLE @209mare	Italy	Fashion and Accessories Parenting Luxury Styling	60.9K	0.05%
41	The Gritti Palace, Venice @thegrittipalace	Italy	Travel Fashion and Accessories Hotels Luxury	58.9K	0.43%
42	Jaguar Italia @jaguaritalia	Italy	Auto and Vehicles Automotive Cars Luxury	57.7K	0.40%
43	Baglietto Yachts ⚓️ @bagliettoyachts	Italy	Travel Auto and Vehicles Home and Garden Luxury	56.7K	0.27%
44	Museo Storico Alfa Romeo @museoalfaromeo	Italy	Automotive Cars Racing Luxury	56.2K	2.84%
45	Rossi Ecocar @rossiecocar	Italy	Auto and Vehicles Automotive Cars Luxury	54.4K	-
46	Palazzo Parigi Milano @palazzoparigi	Italy	Travel Marketing and Advertising Hotels Luxury	54.4K	0.58%
47	Hotel Principe di Savoia @principesavoia	Italy	Fashion and Accessories Hotels Luxury	53.9K	0.41%
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48	Car & Car - Luxury cars 🇮🇹 @carecar.it	Italy	Automotive Home and Garden Cars Luxury	53.5K	1.18%
49	Biesse Racing Official - NEIVE - Sede Principale Italia @biesseracing	Italy	Auto and Vehicles News Automotive Cars Audi Luxury	52.8K	0.51%
50	Mövenpick Hotels & Resorts @movenpickhotels	Italy	Business and Finance Hotels Luxury	52K	0.15%
51	Lamborghini Centenario @centenario.register	Italy	Auto and Vehicles Automotive Cars Luxury	51.8K	14.19%
52	Daily Ferrari Spots @spotmycar_ferrari	Italy	Auto and Vehicles News Cars Luxury	51.2K	0.89%
53	Baggio Gioielli @baggiogioielli	Italy	Shopping Luxury Jewelry	50.8K	0.75%
54	Fabio Orrù @fabio.justbusiness	Italy	Auto and Vehicles Automotive Business and Finance Luxury Business	50.8K	0.15%
55	Sanlorenzo Americas @sanlorenzoamericas	Italy	Product Showcase Home and Garden Luxury	49.2K	0.20%
56	Agenzia Viaggi Di Lusso @dreamsteamtravel	Italy	Travel Hotels Luxury Nature & Outdoors	45.6K	0.17%
57	Grupo Via Italia @viaitalia_	Italy	Auto and Vehicles Automotive Cars Luxury	42.2K	1.82%
58	Mondomarine @mondomarine_	Italy	Auto and Vehicles Business and Finance Home and Garden Luxury Business Entrepreneur	40.6K	0.36%
59	Fabio Leone @fabio_leone_automobili	Italy	Auto and Vehicles Home and Garden Cars Luxury	38K	0.05%
60	Hotel Cala Di Volpe @hotelcaladivolpe	Italy	Travel Marketing and Advertising Hotels Luxury	36.8K	1.29%
61	ItalianAllureTravel @italianalluretravel	Italy	Travel Marketing and Advertising Hotels Luxury	35.9K	0.18%
62	Aura Watch @aura_watch	Italy	Product Showcase Events Luxury Lifestyle	35.6K	0.09%
63	Drivinglandscape @drivinglandscape	Italy	Auto and Vehicles Photography Automotive Cars Luxury	34.6K	0.34%
64	News \| Brands \| Cars \| Beauty @krumoluxury	Italy	Fashion and Accessories Product Education News Business and Finance Luxury Business	34.4K	0.56%
65	Jacopo Corvo @jacopo_corvo	Italy	Product Showcase Marketing and Advertising Luxury Business	32.9K	2.00%
66	ItalianWatchLovers 🇮🇹 @italianwatchlovers	Italy	Fashion and Accessories Product Showcase Luxury Celebrities	32.1K	0.50%
67	ROLEXPASSION @rolexpassionofficial	Italy	Fashion and Accessories Luxury	31.6K	0.10%
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68	Garedepoca.com @garedepoca	Italy	Auto and Vehicles Automotive News Cars Luxury Racing	30.8K	1.26%
69	🇮🇹Alfalike🇮🇹 @alfalike	Italy	Fashion and Accessories Automotive Cars Luxury Cars & Motorcycles	30.7K	1.08%
70	Giuliano Galiano® 🇮🇹 @galianoitaly	Italy	Fashion and Accessories Luxury Lifestyle	30.6K	0.02%
71	Tesla Owners Italia @teslaownersitalia	Italy	Auto and Vehicles Finance Automotive Luxury Cars	30.5K	0.86%
72	𝐕𝐚𝐦𝐢 𝐋𝐮𝐱𝐮𝐫𝐲 𝐑𝐞𝐧𝐭 - 𝐌𝐢𝐥𝐚𝐧 @vamiluxuryrent	Italy	Auto and Vehicles Automotive Cars Luxury	30.5K	1.03%
73	The Outlierman @theoutlierman	Italy	Auto and Vehicles Fashion and Accessories Cars Luxury Racing	29.2K	0.49%
74	SUPERYACHT DIGEST @superyachtdigest	Italy	Auto and Vehicles News Design Interior Design Luxury	27.5K	0.12%
75	Elvio Piva Tempus Italy @tempus2	Italy	Product Showcase Luxury Celebrities Cars & Motorcycles	27.2K	1.84%
76	Ruggero Pulga @ruggeropulga	Italy	Auto and Vehicles Automotive Cars Luxury	25.8K	13.53%
77	Luxury Concierge Agency @over_the_lux	Italy	Travel Marketing and Advertising Soccer Tennis Luxury	25.5K	0.10%
78	Lamborghini Daily Trending 🇮🇹 @lamborghini_daily	Italy	Auto and Vehicles Automotive Cars Luxury	24.9K	3.45%
79	ALFA MITO CLUB MILANO 🍀🐍®️ASD 🇮🇹 @alfamitoclubmilano	Italy	Auto and Vehicles Automotive Cars Luxury Car Auto Dealers	24.6K	1.78%
80	The St. Regis Florence @stregisflorence	Italy	Travel Hotels Luxury	24.6K	0.43%
81	Parco dei Principi Rome @parcodeiprincipi	Italy	Travel Food Marketing and Advertising Hotels Luxury	23.7K	0.22%
82	Passione Orologi Como @passioneorologi.it	Italy	Product Showcase Luxury	23.3K	0.10%
83	Alfa Romeo Giulia @newalfagiulia	Italy	Auto and Vehicles Automotive Cars Luxury	22.7K	3.40%
84	Officina Armare @officinaarmare	Italy	Auto and Vehicles Home and Garden Luxury Design	22.4K	2.20%
85	Springboks Club Italy 🇮🇹 @springboksclub	Italy	Auto and Vehicles Automotive Home and Garden Cars Luxury Cars & Motorcycles	22.4K	1.60%
86	TJaeShop.IT 🇮🇹 @tjaeshop.it	Italy	Product Showcase Cars Luxury Audi	22.2K	-
87	G.P.S. Agency @gps.agency	Italy	Finance Marketing and Advertising Luxury Business	21.7K	0.35%
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88	SINOPOLI GIOIELLI @sinopoligioielliofficial	Italy	Jewelry Luxury Fashion Celebrities	19.7K	0.20%
89	4FKMOTORSPORT @4fkmotorsport	Italy	Auto and Vehicles Automotive Cars Luxury	17.5K	3.70%
90	Cristallo Resort & Spa @cristallohotelcortina	Italy	Travel Hotels Luxury	17.2K	0.72%
91	Park Hyatt Milano @parkhyattmilano	Italy	Travel Hotels Luxury	17K	1.20%
92	SARDINIA WAY TO GO OFFICIAL @sardiniawaytogo	Italy	Travel Auto and Vehicles Automotive Cars Luxury	13.3K	0.14%
93	Dynamiq @bedynamiq	Italy	Auto and Vehicles Home and Garden Luxury Business Entrepreneur	11.3K	1.25%
94	NGA Club @ngaclub	Italy	Entertainment and Music Soccer Luxury Cars	10.6K	2.35%
95	Executive Jet Charter @executivejet	Italy	Auto and Vehicles Travel News Luxury Business Entrepreneur	5.5K	37.37%
96	Exceptional Villas @exceptionalvillas	Italy	Travel Hotels Luxury	4.1K	0.96%
97	Fullgas Auto Club @fullgasautoclub	Italy	Auto and Vehicles Automotive Cars Luxury	1.7K	4.07%
98	Hotel Annunziata @hotelannunziata	Italy	Travel Home and Garden Hotels Luxury	1.3K	2.56%

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Most Talked-About Brands Ranking Analysis

Lamborghini is ranked #1 as the most popular brand in Italy for 09 in 2026. The average engagement rate is 0.74 with 36,974,443 followers count. In addition to being ranked the number one brand on Instagram, Lamborghini is also the top brand in the Auto and Vehicles category.

Dolce&Gabbana and Maserati are ranked 2nd and 3rd in the list. In terms of user engagement, Dolce&Gabbana has an average engagement rate of 0.03, follower size of 30,778,814. Similarly, Maserati average engagement rate is 0.34, with 13,841,839 followers.

Pagani Automobili Official is a top Instagram Brand that ranks in 4th place.

Number five on our list is Panerai, a top brand in the category of Product Showcase, The follower on Instagram is 1,209,598.

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List of Top 100 Luxury Brands of Italy in 2026

List of Top 100

Ranking The Brands

Most Talked-About Brands Ranking Analysis

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