10 Ways to Sell Using Copywriting on Instagram

Instagram Copywriting Strategies

Do you know that words are just as important as the images you post on Instagram?

Done well, attractive copywriting on Instagram helps to attract, inform and persuade audiences and fans to take a certain action.

When you write in Instagram, there are two main places which you can do so: on the image itself, as well as on the various other spaces surrounding the image.

Let us first examine the elements that are off the image itself.

Off Image Copywriting

To capture the attention of your audience, it is important to blend your Instagram image with compelling copy that helps to bring your marketing messages across.

What are some of these places?

1) Profile Name

The first and most important part of your Instagram brand identity lies in your profile name. Here, you may wish to consider whether the account should be one that represents your company (ie multiple brands) or whether it is used for a solo brand.

In most cases, large brands (eg Coca Cola, BMW, Nike) have their own separate branded accounts on Instagram in order to attract brand fans.

2) Profile Description

Beyond your account name, you need to also craft an attractive description of what your Instagram account does. Does it showcase the latest product information for your brand? Would followers be able to learn something new with every post that you put up?

3) Image Caption

For each image that you post, it is important to describe what each mean. If you are selling a product, you may wish to include interesting information like the date the product will be available, stores that are selling it, or its price.

Beyond describing the image, you may also wish to weave in promotional messages or call to action statements to trigger purchase.

4) Comments

Beyond your first image caption, you may also wish to enhance your descriptions with additional information in the comment section. This would normally include further details on the image itself or to engage with your followers should they leave a comment on your account.

5) Hashtags

Finally, it is useful to include relevant hashtags which pique consumer interest and attract fans. Beyond brand-specific hashtags (eg #nike or #cocacola), you may also wish to include industry specific hashtags or trending hashtags that are relevant to your content.

On Image Copy

With a multitude of third party apps, you can write on the image you post on Instagram itself. Some of the most basic ways to do so include the following.

1) Image Description

Depending on the nature of the image itself such as its composition, the place where it was taken in, or its context, you can write a line or two to describe it.

2) Logo or Brand Identity

Not all product or company images should be etched with your brand. In certain cases, however, it may help you to convey a certain sense of legitimacy to brand fans, especially if you have just launched a new product ready to roll.

3) Product Name

As you’d imagine, this is an important aspect of ensuring that your fans know what they are looking at, rather than to leave them guessing. However, like your logo or brand, you need to apply it with care. Use it only for shots which are explicitly focused on your product itself, and not every single photo that you post.

4) Price

Would it be useful to include the price of your product on your product or service images? Well, if you are looking at triggering action on your audiences, doing so may be worthwhile. Naturally, this should also come with…

5) Date Available

As a visual marketing platform, Instagram is great for product launches. A good way to ensure that your potential customers know when to grab your stunning new product is to include its launch date on the image itself.

Four Apps to Put Words on Photos

To put the right combination of words on your Instagram photos, consider using third party apps such as the following:

  • Instaquote: Instaquote allows you to add text to pictures, weave in inspiring qords to images, or add captions to photos. The paid version allows you to remove their watermark.
  • Wordswag: Wordswag is a popular paid app which allows you to easily add words to photos. It allows you to create beautiful custom layouts, and even comes with hundreds of pre-loaded quotes, thoughts and jokes.
  • Over: Over is all-around favorite which allows you to add beautiful text to photos. With more than 225 fonts, various stock backgrounds and a ton of customization options, it’s bigger and badder than its little (read: free) brother Overgram.
  • FontCandy: As its name implies, FontCandy allows you to create different beautiful font overlays on your image.


Explore our pool of Instagram influencers, analyse their profiles, and partner with the right Instagram influencers. Energise your sales and marketing efforts with the power of Instagram Marketing!
Engage Influencers


Are you active on Instagram with over 1,000 followers? Get found by Top Brands, partner with them in exciting campaigns, promote your instagram profile and get paid doing what you enjoy!
Sign Me Up

Mulai Buat Konten dan Dapatkan Hadiah

Setelah menyelesaikan kerja sama dan membagikannya dengan pengikut Anda, Anda akan dibayar melalui PayPal atau Cek - mudah, kan?

Brand Menggunakan StarNgage untuk Menemukan Micro-Influencer di Instagram

Berkonsultasilah untuk membahas bagaimana kami dapat membantu Kampanye Influencer Marketing Anda selanjutnya.


เมื่อเนื้อหาของคุณผ่านการอนุมัติและแชร์ไปยังผู้ติดตามของคุณ คุณจะได้รับเงินผ่าน PayPal หรือเช็ค - ง่ายๆ แบบนั้นเลย!

หลายแบรนด์ต่างเลือกใช้StarNgage เพื่อค้นหา อินสตาแกรม ไมโคร-อินฟูลเอนเซอร์

ติดต่อขอคำปรึกษาเพื่อให้เราได้ช่วยแนะนำแคมเปญ ส่งเสริมการตลาดออนไลน์ของคุณผ่านกลุ่มคนที่มีอิทธิพล

Start Creating Great Content and Get Rewarded

Once you complete your endorsement and share it with your followers, you get paid via PayPal or Check - it’s that simple!

Brands use StarNgage to Find Instagram Micro-Influencers

Request a consultation to discuss how we can help your next Influencer Marketing Campaign.

Give your Opinions

Simple Share Buttons