Influencer Marketing Case Studies: Take on a social media fitness challenge!
Republic of Singapore Navy collaborated with StarNgage through its agency to raise awareness and increase engagement for #TheRSNChallenge.
#TheRSNChallenge campaign aimed to bring to light the true strength and grit of RSN personnel and amplify the dedication that goes into their daily trainings, which continue in spite of time or space constraints. This is done by the spread of a special RSN social media challenge, similar to the various Challenges such as Mannequin Challenge or The Running Man Challenge.
The main messaging behind the challenge is to communicate that every RSN personnel takes fitness seriously and will “drop it down” any time of the day to maintain their fitness levels.
- Primary Objective – To generate awareness and participation in the #TheRSNChallenge campaign
- Engaged influencers to take on the fitness challenge – perform the following set of exercises (done the same order) within 60secs: Squats (15 reps), Crunches (15 reps), Push ups (15 reps)
- The influencers have to perform the fitness challenge at their ‘day job’s’ workplace in their ‘normal’ attires or as a part of their daily routine
- The videos are uploaded to Instagram with the hashtags #TheRSNChallenge
- The captions have to address the significance of working out anywhere and anytime in order to show that they have the same dedication and strength as RSN personnel
- At the end of the captions, the influencers also needed to tag 3 friends to take up the challenge
- Exposure to over 172,000+ followers of influencers
- 21 campaigns related posts
- Likes received: 8,200+ Likes
- Comments received: 270+ Comments
Introducing the #TheRSNChallenge where it aims to show everyone that working out can be done anytime & anywhere, even while waiting for my Grab driver to come. While he takes 5 mins to arrive, I'll use that time to get in a quick one 😉 • As a former member of the RSN myself during my National Service, I understand their hardwork and determination. Which is why I nominate my fellow brothers in arms to take up this challenge as well to show the true spirit of the Navy ⚓. @bryanlimxx , @pocketigers & @clizmb It should be an easy day for you guys so let me up the game for y'all. Do 1 sets of 20 Squats, 20 Crunches & 20 Push Ups for 1 min. Let's see how you fare 💪🏻 This challenge only the beginning 😈 #RSNxStarNgage
✔️Doing The RSN challenge(in between my clients) !!! Why !? To celebrate the 50th anniversary of The Republic of Singapore Navy😊 and to show everyone can do a workout anytime and anywhere , because there will be times that might be not convenient and no matter what ,RSN personnels will make time for fitness because they need to stay fit mentally and physically to watch over our waters ! The strength behind every RSN personnel is the dedication to maintain their fitness anytime and anywhere. ✔️So let's join them in the challenge to do 15 repetitions of squats , crunches and push ups to show our dedication and strength like an RSN personnel , yahooooo👊🏻 #theRSNchallenge I nominate @amandatyy @weehoelim @selvaganapathy to do the challenge !
Let me introduce #TheRSNChallenge to all of you guys out there. It is a challenge that aims to prove that it is possible to work out at any single point of time, even when you’re waiting for someone to arrive! The venue and time is not going to stop you from getting your fitness goals right! I had difficulties doing my push up due to my earlier gym session, but that didn’t hinder me from trying out the challenge! . 15 reps each for Squats, Crunches and Push Ups will definitely be easy for most of you guys out there, but I would like to challenge my gym buddies, @jiawenoh @tanyanlong @resomer to take up this challenge by doing 25 reps within 1 minute instead! . #RSNxStarNgage
What to do after you're done with your rehearsal at your emcee gig? Keep fit haha!! Please don't laugh at my poor form because I just had legs day yesterday 😂 I think it's a timely reminder thanks to the #TheRSNChallenge that you can work out anywhere and anytime just like our dedicated Republic of Singapore Navy personnel. To celebrate the 50th anniversary of RSN, let’s start by leading a healthy lifestyle together!! Now, I'm going to tag 3 friends to make sure they keep fit with me haha, @whitehot_surfer @jy_chow @hiajing. Jiayou 💪🏻💪🏻💪🏻 #royceshares
Thankful to have a gym on my bukom island that emphasises we can work out anywhere, anytime 💪🏼 Take up this challenge with me!!! And together with the @singaporenavy personnel, to promote this campaign that marks the start of healthy living 🥒🥑🥗👨🏻✈️👩🏻✈️ I nominate you my gym buddies and fellow bukomites @donatloh @yuan4090 @scorpserpent #TheRSNChallenge
#TheRSNChallenge accepted! Celebrating RSN's 50th anniversary this year with this simple short functional workout in a small workspace of mine to remember the determination and strength of our Sailors when they have to make do and workout, eat, sleep in their constraint space. I had the first hand experience to be in the cabin and this is nothing compared to that. • No excuse if I can do it with my hole-ly jeans! I am nominating my dear friends @gohgohwilsohgoh @darrenmarc @bennyhaha94 @aznie_kartini @tempestuous_bays @charlottexgrace to join me in this challenge and start this healthy lifestyle! #fitness #vickysweatypursuits #sgfitness #fitnesschallenge #functional #functionalfitness #office #workout
Not everyone can be in the Navy. You would need to have the determination and unwavering strength to protect Singapore. Seriously not easy, but I SHALL TRY. Accepting the #TheRSNChallenge and working out in my work attire! . Nominating my colleagues (@circusofjoy, @ch3xch6, @vickieminori, @taypengsiewdai) to take up the challenge as well! . This challenge is just the beginning. 💪🏻 . #TheRSNChallenge #Workout #OfficeAttire
It's Republic of Singapore Navy's 50th Anniversary this year! @SingaporeNavy RSN is our nation's first line of defence, keeping a sharp eye and maintaining continuous surveillance . I took up #TheRSNChallenge of working out anytime and anywhere. So here's me in casual dress down on Friday (after a tiring week 😴), attempting to do 15 reps of push ups, squats and crunches within 1 minute. This challenge aligns with the national movement of keeping a healthy lifestyle. It's really possible to workout anywhere and anytime! You can too! I challenge @jorlinachew @sharleenkohshimin @beatricegoh to do the same!
Thankful for the people who are always constantly working hard and protecting our island 🇸🇬 Here's a shoutout to @singaporenavy, for keeping our waters safe 24/7! Salutes to our RSN personnels who are well- trained and dedicated with their daily trainings, regardless of time or space constraint. Swipe left to see me take part in #TheRSNChallenge #RSNxStarNgage 🙌🏻 tagging @thinkucute @josiahsire @vvvanu 💪🏼
#TheRSNChallenge, aiming to show that working out can happen anytime anywhere, even within the short span of waiting for Grab! Sometimes I have events back to back and this is my only time to squeeze in a quick one 💪🏼 with many of my friends in Navy, I see how tough their trainings can be but they've always done it with a "nothing stands in my way" attitude ⚓️ I'd like to nominate @ilgnit @desireexex @lindsayvuitton for this challenge, you girls can do it 👌🏼 #RSNxStarNgage
🙋🏻Yes, I accept #TheRSNChallenge! Working out can be done anytime, anywhere. I'm guilty doing my workouts anywhere, even a minute of squats in the lift, calf raises in trains or push-ups when Stry's at the playground. Comfty outfits or stretchy pants preferred! 👖#momlife – A big thank you to our Singapore Navy for their hard work to guard our maritime nation! Introducing the workout challenge: 1 set of 15 Squats, 15 Crunches & 15 Push Ups in 1 minute. I nominate my fellow fitness friends, @purpledelic , @itreasureyou & @verlynntan.jv to join me toooo! This challenge is just the beginning, let's workout tog! 🍑 #RSNxStarNgage #ad
Keeping a healthy lifestyle can be very tough especially with all the responsibilities we may face at work and at home, however, a quick workout at the office (takes literally a minute!) can make a postive change! Join me in #theRSNchallenge! I'm nominating my family at @wingstowingsdance (@naribunny, @isabellemadonna & @shashachayunk) and @jwanting! @starngage
It's RSN 50th anniversary and we are gonna celebrate it with #TheRSNChallenge that I did not manage to complete – really impressed of how our @singaporenavy personnels does it, dropping it down anytime to maintain their fitness level! Ps: this challenge is just the beginning.. I would like to pass over this challenge to @iynihc @vrochelles @pnjoanne
To celebrate the Republic of Singapore Navy’s 50th anniversary, I’ve taken up the #TheRSNChallenge to work out anytime, anywhere! In 1 minute, try to complete: o Squats (15 reps) o Crunches (15 reps) o Push ups (15 reps) . (I tried.) I challenge @timothyjohntjoe, @jianlelele, @luqmannurhkm. Can you complete it in time? Tag 3 friends to take up this challenge!
As part of the movement to thanks @singaporenavy for keeping the vigilance on our waters safe, I accept the #theRSNChallenge! The challenge aligns with the national movement of keeping a healthy lifestyle. I nominate @kwleong @kavielteo @james_awyong to take up this challenge too. Do 3 sets of Squats, Crunches and Push ups around your workspace and let’s see how you fare. 😊
While waiting for my cab in the living room, I took up #TheRSNChallenge to complete 15 reps of squats, crunches and push ups within 60s! I nominate my colleagues and friends @xedorn @mr_aquadore @aarontee1129 to join this challenge with me, to celebrate RSN's 50th anniversary and recognise the efforts of all RSN personnel. You should also try this out at anytime, anywhere! The challenge is only the beginning.
WORKING OUT CAN BE DONE ANYTIME ANYWHERE, you just need a minute 😸 . To celebrate the 50th Anniversary of The Republic of Singapore Navy(RSN), i'm doing the RSN Challenge !! Every RSN personnel takes fitness seriously and will ”drop it down” any time of the day to maintain their fitness levels. Thank you Singapore Navy for your round the clock vigilance on our sea lines which requires a huge determination 🙏🏻 . 15 reps of Squats, Crunches & Push-Ups, let's see if y'all can do better than me @seehaowei @xumw99 @coentaan @tiannmonkeyking @ked.chia @bigbawzz #theRSNchallenge