SAFRA Movie Benefits #SAFRAMovieBenefits Campaign

Influencer Marketing Case Studies: SAFRA Movie Benefits Campaign

 

To promote the movie perks that SAFRA membership provides, SAFRA partnered with StarNgage to organize a private screening event at Shaw Lido for 30 micro-influencers. The movie perks that SAFRA membership offers include discount tickets and even 2 weekend tickets for the price of 1 at all Shaw Cinemas.

The event also featured cosplayers and photo-taking booths for the influencers to take photos with.  In addition, the influencer campaign gave a shout-out to an on-going Instagram photo contest that the public can participate in by posting photos of their movie night with the hashtag #SAFRAMovieBenefits.

 

Goals

  • Primary Objective – To generate awareness of movie benefits offered by a SAFRA membership.
  • Secondary Objective(s) – To increase participation in the #SAFRAMovieBenefits IG contest.

Approach

  • Invited 30 micro-influencers and their partners to a movie date.
  • 2 x IG posts about the screening event, one on the event day and another as a #throwbackthursday post on the following Thursday

Offer

  • Free movie screening + vouchers

Results

  • Exposure to over 300,000 followers of influencers on Instagram
  • Over 60 campaigns related posts
  • Likes received: over 22,000 Likes
  • Comments received: Over 200 Comments
  • Clicks to event landing page received: 86 clicks

 

Campaign Report

 
 

 

 

 

 

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