Influencer Marketing Case Studies: SAFRA Movie Benefits Campaign
To promote the movie perks that SAFRA membership provides, SAFRA partnered with StarNgage to organize a private screening event at Shaw Lido for 30 micro-influencers. The movie perks that SAFRA membership offers include discount tickets and even 2 weekend tickets for the price of 1 at all Shaw Cinemas.
The event also featured cosplayers and photo-taking booths for the influencers to take photos with. In addition, the influencer campaign gave a shout-out to an on-going Instagram photo contest that the public can participate in by posting photos of their movie night with the hashtag #SAFRAMovieBenefits.
Goals
- Primary Objective – To generate awareness of movie benefits offered by a SAFRA membership.
- Secondary Objective(s) – To increase participation in the #SAFRAMovieBenefits IG contest.
Approach
- Invited 30 micro-influencers and their partners to a movie date.
- 2 x IG posts about the screening event, one on the event day and another as a #throwbackthursday post on the following Thursday
Offer
- Free movie screening + vouchers
Results
- Exposure to over 300,000 followers of influencers on Instagram
- Over 60 campaigns related posts
- Likes received: over 22,000 Likes
- Comments received: Over 200 Comments
- Clicks to event landing page received: 86 clicks
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