PayPal E-Payment Solution #paypalatrestaurants Campaign

Influencer Marketing Case Studies: PayPal E-Payment Solution #paypalatrestaurants Campaign

 

To promote the PayPal E-Payment Solution, PayPal partnered with StarNgage to invite 20 micro-influencers down for a complimentary lunch/dinner at participating restaurants: Fumee by Harbanos, IndoChili, Mitsuba, Nigiro Cafe and Enbu. 

At these participating restaurants which have integrated PayPal’s e-payment solution, customers can make payment by simply entering their phone number into the restaurant’s iPad menu. They will receive a special link via SMS. By clicking on this link, it will open up a browser for the customer to pay using PayPal directly.

 

Goals

  • Primary Objective – To generate awareness of PayPal E-Payment Solution and its benefits.
  • Secondary Objective(s) –  To drive traffic down to the participating restaurants and increase end consumer usage of PayPal for bill settlement.

Approach

  • 2 x IG posts showcasing the: PayPal payment experience (Visual – Selfie/photo/video of the seamless payment process) and Dining experience (Visual – IG-worthy picture of the food of the restaurant and mention about PayPal Integrated Payment solution in the caption)

Offer

  • At the end of the campaign, participants will receive PayPal credit, courtesy of PayPal Singapore.

Results

  • Exposure to over 390,000 followers of influencers on Instagram
  • Over 40 campaigns related posts
  • Likes received: over 23,000 Likes
  • Comments received: Over 350 Comments
  • Clicks to the restaurants’ websites/FB pages received: 205 clicks

 

Campaign Report

 
 

 

 

♥︎ . . a hidden gem in suntec city mall, @nigiro_cafe is a japanese cafe that worth a visit. now, you can enjoy free hokkaido ice cream with minimum spend of $30 using paypal.? . with this new payment solution (integrated paypal e-payment solution) all you need to do is to key in your handphone number in the restaurant ipad when you are ready for payment. an exquisite link will be sent to you via sms promptly. . click on the link and pay. it is that simple! you will appreciate such comfort especially during peak hours since the process could take as long as 10 minutes or more! pay and go ?? . a few mentions on the food i had. ? roasted iberico pork loin $26.00++, a special alternative to the normal roast. well marinated pork loin with crispy crust and flesh that is firm and juicy to the bite. i also love the roasted vegetables in this dish too. . edamame aglio oglio $5.50++ and eringi mushrooms truffle $6.50++. the portion for edamame is huge and they tasted garlicky. definitely true to the aglio oglio style. eringi mushrooms truffle remained crispy after an hour and full of truffle flavour. i adore this appetiser! . baked churros cheese tart $3.80++ is interesting. a cheesy sweet tart atop with crispy churros pastry and baked to perfection. cinnamon sugar is sprinkled before serving. . thank you @nigiro_cafe & @paypal for the experience! check out Nigiro Cafe at the link found at my profile. . Nigiro Cafe Singapore . 3 temasek boulevard # 03-315, suntec city mall tower 1 singapore 038983 . opening hours: monday ~ sunday 1130 ~ 2130 tel: +65 6238 1669 . fb: https://www.facebook.com/nigirocafesingapore ig: @nigiro_cafe . . #PayPalcashless #PayPalAtRestaurants #PayPalaccepted #MobileWallet #PayPalxstarngage #sponsored

A post shared by ♡Maya Hazel Qin♡• Singapore ?? (@qinlovesmacaronsss) on

 

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