Influencer Marketing Case Study: Cocoa Colony
In order to drive awareness for the new product, Cocoa Colony has partnered with StarNgage to orchestrate a giveaway campaign featuring several Instagram sponsored placements with top influencers in Singapore.
- Primary Objective – to drive awareness and sales for the launch of limited edition chocolate, by targeting chocholate lovers via top instagrammers’ audiences
- Secondary Objective(s) – leverage top food instagrammers’ social, creative content, direction, and readership base as a jump off point for audience engagement
- Partnered with several top instagrammers to ensure top of mind awareness.
- Ideate with influencers to creatively create content on Instagram
- Apply for this campaign via StarNgage
Collect 2 Zodiac/Praline Chocolate Boxes (1 for you, 1 for giveaway) [Worth up to $48]
- Engaged 5 Influencers within 72 hours with High levels of audience engagement including 140+ comments and 1800+ likes on Instagram
- Invaluable consumer feedback from distinct, target consumer audiences
- Elevated brand awareness and messaging
- Combined social reach of 46,000+ on Instagram